Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. We review these products after doing a lot of research, we check all features and recommend the best products only.

Businesses quite often face the hindrance of not being able to generate the desired amount of conversion rate on their website even after producing the best content. There could be a number of reasons as to why they face this problem and most of them redirect the attention to the marketing division. 

It’s an unsaid rule that marketing and sales go hand in hand. The more immaculate your content presentation is, the more leads you can generate. The term ‘lead’, here, refers to a potential customer. 

More often than not, businesses tend to keep their websites or landing pages, in terms of presentation, quite bland and overwhelming from the content perspective. Where large enterprises can hire a designing team, the small businesses take a step down.

To work out a better option for them, there are various digital platforms that help in generating lead capture and in building pages. But for every new requirement, you have to seek external support for tools and software. 

So, is there an all-in-one marketing platform that can provide you with all the features from creating to selling your digital products? 


Meet Kartra, your one-stop solution for everything!

What is Kartra?

Kartra is a one-stop platform for all your required features and tools in creating high conversion rate pages from lead capture and forms and also proves as a platform for other services such as community building, online interactive projects, sales, and marketing funnels, among others in one place.

Kartra, an American digital platform founded by Genesis Digital LLC in 2018 helps in building and managing businesses with a slew of powerful tools that offer high conversion rates on the course landing pages. The platform other than providing intense marketing automation also serves as a platform for creating communities, memberships, and online courses.


With drag-and-drop page builder and hundreds of professionally designed templates, create ultimate flexibility and 100% mobile optimized membership sites and course landing pages. Build your leads, prospects, and customers database and organize them in theme groups via lists and custom tags.

Kartra is a marketing tool that can grow your business with expert-written copy, 360-degree analytics, and reporting with a powerful autoresponder. Without having to hire teams for affiliate marketing, with Kartra you can manage affiliates, investors, and partners all in one place with built-in checkout, and much more.

In short, Kartra provides all critical and creative tools to create the best marketing and sales funnels in an efficient way.

kartra logo

Kartra, an American digital platform founded by Genesis Digital LLC in 2018 helps in building and managing businesses with a slew of powerful tools that offer high conversion rates on the course landing pages.

  • ROI Tracking and analytical reporting.
  • Provides A/B Testing and multivariate testing. 
  • API Integrations with Kajabi, Google Calendar, Stripe, PayPal, among others.
  • Affiliate management and CRM services.
  • Campaign scheduling, tracking, and management.
  • Provides powerful autoresponders.
  • Provides drag and drop builder with multimedia support. 
  • Automated scheduling and drip campaigns.
  • Offers multi-channel marketing with multi-currency attributes.
  • Lack of multi-channel communication and live chat.
  • Limitations in real-time updates and pipeline management.
  • Lack of progress tracking. 
  • Limitations in statistical reporting.
  • No system for routing.
  • Lack of feedback management.

Price: $79/month

Kartra Review 2024– The Key Features

After discussing the core features of Kartra, let’s move to the actual interface and understand the digital platform better and how it can help you build your business from scratch.

Let’s dive right in!

Intuitive and Analytical Interface 

Kartra offers a very sublime yet simple interface where the user doesn’t find himself/herself in a pickle situation of where to start. All the features are present on the homepage with analytics attached to each feature. As you move around the space you can see real-time analysis of the products, communications, and campaigns.


Kartra offers a built-in encyclopedia called Kartra Wiki for all your unsolved queries. This particular setup helps you create a page or product within minutes of joining the digital platform which showcases a gradual and immersive learning curve. You can observe the deep learning in the interface.

Lead Management 

Your leads are an integral part of your sales and represent your prospects, customers and affiliates and hence, require extensive attention. With Kartra you can obtain intel by learning the behavioral patterns of your prototypical user in terms of;

  • How do they land on your site?
  • At what point do they exit?
  •  Which link do they click? 
  • How do they transition from the moment they sign up to the point of checkout? 
  • Are they jumping the rails at some point? 
  • Is there a broken link in the flow? 

With this intel, you can spot it early and adapt it for your future products and campaigns.


Kartra also helps in organizing your leads by applying custom labels to your leads to better categorize them into sub-groups such as free prospects, paid customers, VIPs, cold leads, and others. 

Page Builder

Kartra’s page builder is a compelling tool that offers 500+ templates and 10+ sections with a drag and drops tool where you can easily create a course landing page, sales page, corporate pages, videos pages and so many more. Greet your visitors with a welcome message, a temporary discount coupon, or indeed any reason to transact. 

You can create leap capture and checkout forms for list building. Add as many fields as you want, and have Kartra remember their details so next time, their information is automatically pre-filled. Kartra Pages offers two types of checkout forms, traditional forms with all fields being visible in one single step or multi-step forms.


If you want to start fresh using your own creative acumen, you can choose from 150+ styles and other content creation tools. And all the pages are responsive for desktop, tablet and mobile mode. Kartra's exclusive One-Click-Push technology publishes your pages live to your domain.

If you don't have a domain name, it will host all your pages for you, completely free of charge and will give you a unique subdomain, for instance, https://YourUsername.Kartra.com/page_name

 In short, if you need something, Kartra has it for you!


Kartra provides comprehensive quality metrics for every aspect of your business, from products to emails, everything. With this advanced feature, you can get real-time updates on how your leads are reacting to your landing pages, traffic and conversion of the leads.

With subscription analytics, product analytics, helpdesk analysis and email analytics, Kartra offers a range of query identification and solving elements that can help you rectify your weaknesses and grow your business’s sales. 


Kartra simplifies recordkeeping for your affiliates, automatically keeping track of affiliate sales and commissions paid. Make overall changes to affiliate commissions or links, or adjust individual transactions and the associated affiliate with a few clicks.

Get a big-picture view of your revenue with analytics for every sale you make. It’s all easily broken down by timeframe and/or divided into categories such as the number of visitors to checkout pages, the total number of sales and rebills, the number of refunds, the number of cancellations, and total revenue.

Kartra tracks the average amount of money earned per customer, showing you what traffic sources or types of customers are most profitable. 


If you want to create a training course or a private community space, or even a multi-topic content directory, Kartra Memberships assists you with the flexibility to build it out while making sure the whole experience for your users remains intuitive and hassle-free. It can help you to organize and share your content with your customer base with a detailed portal.


You can use categories, sub-categories and individual articles to make the site intrinsic and quick. Craft your own custom-branded membership site from any of the professionally designed templates available. Kartra uses the “what you see is what you get” modular interface and you build membership by just ‘select, drag and drop’.

Kartra also makes your content available all at once or drips it over time in a truly set-and-forget fashion for an efficient workflow. You can define multiple access levels, each with its own pricing and content.

Kartra is a multi-membership portal where you can bundle up memberships into a global portal for further cross-sale opportunities.

Kartra Memberships assists in keeping track of each user's progress through your content, making it ideal for online courses and learning centers.


Kartra comes with a bunch of pre-made marketing campaigns built by our world-class marketers like Frank Kern.

You can customize your own campaign with a canvas to drag and drop your marketing ideations and profile your prospects as they advance through your funnel, segmenting them into laser-targeted subgroups.


You can create custom automation; all you need to do is list your trigger rules and desired consequences and Kartra will do the rest.

With a few clicks, you can create a full-blown-out product launch or a simple 3-email welcome campaign; Kartra’s sequence builder will follow your pace and create an engaging funnel. Leverage the power of Kartra Mail to incorporate advanced email sequences into your campaign.

Kartra tracks lead and their activities on the campaign and sales pages as they travel along the sequence. You will be able to know how many people are, in real time, in each particular step.

For instance, what percentage of your users make it all the way to the end and what is the most common exit point is. With this detailed information, you can make amendments.

Kartra Pricing Plans

Kartra does not provide any free plan or trial for the users interacting for the first time. You have to purchase a plan in order to use the platform or you can also pay $1 and get a limited duration trial.

It offers four paid plans for users and businesses with all present features but the latter plans give you more access to unlimited features.

  • The Starter Plan: $99/month or $79/month if billed annually for 1 custom domain and 2,500 leads.

Included Features

  • 15,000 emails /mo
  • 50 GB bandwidth
  • Host 100 pages
  • Host 50 videos
  • Sell 20 products
  • Build 2 membership sites
  • Add 1 additional
  • team member
  • Connect 1 helpdesk
  • The Silver Plan: $199/month or $149/month if billed annually for 3 custom domains and 12,500 leads.

Included Features

  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesks
  • Kartra Agency
  • The Gold Plan: $299/month or $229/month if billed annually for 5 custom domains and 25,000 leads.

Included Features – All the features in the Silver Plan.

  • The Platinum Plan: $499/month or $379/month if billed annually for 10 custom domains and 50,000 leads.

Included Features – All the features in the Silver and Gold Plan.

Why should you prefer Kartra over other platforms?

There are abundant other platforms in the market that provide simpler features as Kartra. Where they provide specified services, for instance, Marketing 360 provides marketing automation for businesses and CourseFunnels provides online courses and marketing, which are limited services. 

However, Kartra is a digital platform that provides all these features on a unified platform so that the user does not have to look out of their dashboard for any external tools.

The following features can help you understand why Kartra is a better option for your business;

Kartra Leads 

Leads are the major assets of your business and need more focus and precision as they represent your prospects, customers, affiliates, and campaigns hence, Kartra pays a lot of attention to lead capture.

Kartra helps you organize and answer all the questions such as newsletters or automated sequence subscriptions; products purchased their lifetime dollar-value, open support ticket, emails management, stats on the number of times link clicked, memberships’ management, appointment management, and scheduling all in one place.

Kartra Funnels and Campaigns

Karta provides powerful tools for creating high conversion rate sales funnels and campaigns such as the sequence builder, IFs and THENs, lead tagging, plug and play campaigns.

Every page built-in Kartra Pages can be interconnected in the exact multi-page funnel flow you need. An open canvas to drag and drop your marketing with a sequence builder.

You may stack conditions to form advanced rules, which will further allow you to craft your marketing strategy exactly the way you envisioned it.

Kartra Memberships

Deliver your content, course, or training material with our professionally designed, drag-and-drop membership portal builder with Kartra.

Kartra Memberships is a feature-packed portal that enables you to organize and share your content with your customer base and gives you full flexibility to build it out while making sure the whole experience for your users remains intuitive and hassle-free.

Use categories, sub-categories and individual articles to make the navigation both intuitive and quick.

Kartra Marketplace

Sell your marketing funnels and expert services or discover resources created by other Kartra users. Kartra allows you to import, with the click of a button, fully-built funnels ready for action.

Quickly and easily import campaigns complete with pages, copy, automation, and directly into your Kartra account by clicking a button. If you want to focus on building your list, you can create a free campaign that requires a user to give their email access.

Kartra Vs Clickfunnels

Creating authority in the marketplace with current competitors, especially in marketing and sales, is no piece of cake and it’s even more difficult to choose the right platform that can help you grow your business.

So, we’re here to help you in comparing another prolific competitor of Kartra, ClickFunnels.

We’ll be judging the two digital platforms on the following criteria;

Category Kartra ClickFunnels
PriceStarts at $79/month Starts at $97/month 
Key AttributesKartra is a unified platform for building websites, pages, communities, sales funnels, digital products, and memberships.ClickFunnels majorly focus on marketing automation and creating online courses.
Split-TestingKartra provides Multivariate Testing ClickFunnels provides A/B testing.
Funnels/CampaignsOffers assistance in campaign segmentation, scheduling, management, and analytics.Offers campaign management and analytics.
CustomizationCustomization of templates, CTAs, forms, fields, surveys, and branding is available.Customization for templates and forms is available.
Prototypical CustomerFreelancers, Small Businesses and Large EnterprisesFreelancers and Small Businesses.

Final Thoughts – Is Kartra worth it?

In a nutshell, no doubt Kartra offers plans which are slightly costlier than its competitors. But, it provides a platform that not only assists with sales and marketing funnels and campaigns but also builds your business through website building, landing pages, memberships, online courses, and communities. 

While providing a managing system that can be controlled from your dashboard. The in-built features and content creation tools offered by Kartra allow you to edit and function easily without outsourcing any tools. 

So, yes! Kartra is worth your time as it puts in the extra effort to build the perfect business marketing model.

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