7 Simple Ways to Promote Contests & Giveaways

Conducting blog contests or giveaways is not easy. But when done right, they can provide massive exposure to your blog.

In reality, giveaways and contests have proved to be a gold mine for marketers to grow their audience reach and email subscribers and increase blog backlinks. Moreover, they are so cost-effective that they have become a common trend across every niche in blogging. 

However, conducting giveaways to promote your blog is not easy. Without a blueprint and proper plan, you won't be able to get people to participate, and you will miss this tremendous opportunity.

Don't worry—this guide will walk you through ways to promote contests effectively, ensuring you gain maximum exposure for your blog.

So, without any further delay, let's get started.

Why Get More Exposure to Your Blog?

Nowadays, 90% of blogs get little traffic, which is why they can't produce conversion and sales revenue.

Want to know why it happens?

The primary reason is the lack of exposure to your blog. Yes, most bloggers don't focus on promoting their blogs. Rather, they only focus on:

But, the problem is that 90% of bloggers are doing the same thing and getting the same amount of little to no traffic.

So, we can easily say we must adopt new strategies to get more traffic. Here are some powerful reasons to give exposure to your blog:

1. Blog traffic,
2. Backlinks,
3. Social share,
4. Email subscribers,
5. Audience engagement,
6. Brand awareness & brand equity, etc.

Now, let's learn how to promote your blog to get massive exposure.

How to Get More Exposure to Your Blog Quickly?

Firstly, let us tell you that exposure means getting:

And focusing only on content creation will not provide exposure.

Instead, offering fun, exciting, and positive content to your users will attract a wide range of audiences and efficiently expose your blog.

Also, you can easily promote your blog to get exposure, regardless of your industry or niche. 

Moreover, there are some proven, smart ways to help you achieve that goal of getting massive exposure to your blog. Though those steps and processes are not costly, you must spend lots of time and energy. 

These are some of the smartest ways to give exposure to your blog.

1. Keyword optimization,
2. Awesome Content,
3. Guest blogging,
4. Running giveaways and contests,
5. Commenting on popular blogs,
6. Social media promotion,
7. Using social networking sites,
8. Catchy headlines and titles.

How to Promote Your Blog Contests Or Giveaways?

Giving exposure to your blog, especially through a contest or giveaway, is one of the exciting things for your users as they get good prizes for free. 

In particular, as a blogger, you must run giveaways or contests because 

Nearly in every niche or industry, bloggers do giveaways and run contests, wanting to make it a hit. For example 

In that way, bloggers giveaway products according to their niche.

But the problem is mostly bloggers rush through the process of running a contest or giveaway thinking:

Unfortunately, they follow the wrong technique and get no good results. In the end, they waste their valuable time.

Hence, it can be a gold mine opportunity to give exposure to your blog if you learn how to run successful giveaways or contests and what mistakes to avoid.

Now, let's learn the seven steps to promote your blog contest or giveaways to make the most from it.

So, why wait? Let's learn. 😃

7+ Best ways to promote Contests Or Giveaways:

There are several ways to promote your blog contest or giveaways, but here are some highly recommended ones.

First, you must be clear about why you are running contests and giveaways. Plan properly and note down the points one by one to

For example, a blogger runs giveaways to 

Choose a contest goal that fits your sales and marketing goals. Achieving a successful contest will be much easier when you have selected a goal. Altogether, it will bring the positive results you are after.

Do you know what a teaser is? 

A teaser is a short, edited, promotional commercial advertisement designed to create interest and drive viewers' attention to a film that will soon be shown at the cinema.

Teasers single-handedly make viewers curious about the film. Consequently, whenever a teaser goes viral, it catches millions of people's attention in a few days.

99% of bloggers do not create a teaser or a trailer while launching a giveaway. Hence, the majority of bloggers can't make their giveaways a hit. 

How to Tease Your Audience?

There are several ways. Here are some:

1. Use Facebook and Twitter such social platforms and target social media audiences, and create an in-detail post on:

• When are you going to launch your giveaway?
• How do I participate? and 
• How can anyone win it?
• If you already have email lists, send your audience emails about your giveaway or contest with the starting and ending dates.
• To make your blog contest viral, you can seek inspiration from other professional bloggers. Ask them how they ran successful giveaways. 

The third point to remember is to choose a product that cheers your audience to participate in your contest or giveaways. 

To do that, you need to remember this crucial point:

The reason is that a wrong product that your visitors are not looking for and that has zero value will not make them interested in participating in your giveaway campaign.

But that doesn't mean people will be interested in whatever product you offer. Yes, the audience will love everything, but it should be a good prize, like an excellent five-star rating that draws attention. 

Below are some of the contest's most popular prize ideas:

To attract a larger audience, you need to give more exposure to your giveaway. 

Here is the best way to give exposure

You can inform your current and new audience more robustly about the contest.

The fifth point is that you must set rules keeping your goals in mind. But before setting the rules and methods, you must choose the contest types that fulfill your requirements.

Normally, there are several types of contests. Like:

But you need to choose a contest type that helps to

As usual, running classical giveaways is very easy because people are likely to enter more in your contest as they don't have to submit anything to be a participant.

On the other hand, when it comes to online contests or giveaways, you need to create:

Pro Tip:

Be sure the entry methods you utilize meet your goals. 

For example, if your goal is to grow your email subscribers, submitting emails must be mandatory for your users.

It would be best if you used a handy tool to run an efficient giveaway or contest to promote your blog. 

We recommend the best WordPress plugins to run an easygoing giveaway, as most bloggers use WordPress as a site builder platform. 

Here are some of them:

1. RafflePress,
2. Rafflecopter,
3. Gleam.

We recommend RafflePress. 

According to the bloggers,

You must hear about social media marketing, where digital marketers implement different social media platforms as marketing tools to reach more audiences and draw attention. 

So, you must share the giveaway posts on your 

59%, more than half of the world uses social media nowadays. So, sharing your giveaways on social media will provide more viewers to your giveaway contest.

Once your contests begin to trend, viewers from all social platforms will immediately land on your blog to see the exciting gifts and whether they can grab any of them. This assists in branding your blog. 

People are normally me-centric. Whenever they get admired or praised individually, they feel happy and show that admiration back.

Now imagine

All these things will have a positive impact on the selected audiences who have won the gifts. They will often come to check your future blogs, and other participants will be curious about who has won the gifts.

Collectively, your users will feel that every person in the audience counts. Hence, they will be more engaged with your blog and brand name.

Now, you must make entering your blog giveaway easy so that every visitor becomes a participant. 

You can ask them to follow a few simple steps to earn an entry. Like

Because of those easy steps, every visitor will turn out to be a participant in your contest. Also, you will be able to give exposure to your blog.