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With face-to-face meetings maintaining a healthy relationship with your business partners, investors, and team members is out of the question.
With the rise of technology and digital tools, brands and businesses are becoming more efficient by saving time, and money, reducing travel costs, and, especially, collaborating with people from different sectors.
During COVID-19, video conferencing was the best alternative for seminars, meetings, and collaboration. In fact, communication with teams, by screen sharing with a laptop or PC, is just a piece of cake.
Now, a question can arise: How do businesses engage with their teams globally through video conferencing?
If that is the case, this guide will provide 70 video conferencing statistics that will inform you about the present trends in video conferencing.
What is Video Conferencing?
VC or video conferencing is a face-to-face meeting where two or more people from different locations connect in real-time audio and visual communication. It is also known as videotelephony.
Small businesses, prominent entrepreneurs, and employees use it to have productive and robust communication and quality business meetings with fewer expenses and time.
Video conferencing is normally used for
Normal meetings
Connecting with remote workers
Business deals
Job interview
Marketing
Teaching employees
We also use video conferencing in our daily life with our friends, family members, etc. Then it is called video call or video chat as it is informal.
Benefits of Video Conferencing?
With the rise of the internet and digital tools, everyday people to business owners started implementing innovative strategies to save time and increase workflow.
Video conferencing also proved the best way to connect with the employees and track their progress during the pandemic, as it requires only a laptop and internet connection.
Let's read some benefits of video conferencing.
No Travel: During the pandemic, employees could not attend seminars and meetings physically. That's why businesses implemented video conferencing to cut off the physical hassle and make the workers and freelancers productive in their workfrom home.
Save Money, Time: Just for a single meeting, training, conference, or seminar, traveling from one city to another, even one country to another, wastes lots of productive time and money. But, in-person meetings with digital tools and software can quickly eliminate these issues. Even employees can attain urgent appointments immediately.
Digital Workforce: The market is changing and becoming a very competitive place. Therefore, entrepreneurs use a digital workforce where human resources work with automated digital tools to catch up with the competition. Video conferences let you maintain that workforce by enhancing productivity.
Efficient Communication: Video Conferencing includes –
Face-to-face meeting
Audio conferencing
Chat
Screen sharing
Live streaming
Simple UI
Real-time instant messaging etc.
As a result, the company and clients become more connected; and collaborating with other brands gets easier.
70 Video Conferencing Statistics
When it comes to the trends of video conferencing, reports say it is not going to end very soon. Especially after the lockdown, it has become day-to-day work for every company and employee.
Even small businesses with a few attendees held video conferencing. So let's learn all about video conferencing, its market revenue, usage, and facts.
General Statistics of Video Conferencing
Let's learn some general and vital statistics of video conferencing in detail; how anyone can benefit from video conferring and elevate their productivity by saving time and money.
Due to the lockdown, there were several government policies and rules about social distancing. Hence, companies use work-from-home strategy and digital communication tools to connect with their team members.
Video conferencing is more engaging and efficient than an audio conference, saving time and money by eliminating travel costs. In addition, it elevates collaboration.
Video conferencing helps businesses connect with other companies and team members more collaboratively, regardless of distance.
It is a more secure, engaging, and fast way to connect with your team members by bringing remote workers person to person with in-office employees.
Video conferencing is the only solution for on-demand and instant communication and the globalization of business with the help of digital tools.
Through video conferencing, entrepreneurs, employees, and workers get a massive advantage in maintaining their work-life balance.
In 2020, during the COVID-19 situation, 30% of businesses and organizations used video conferencing for the first time.
Due to working from home, employees use web conferencing apps more than 100% to connect with their companies.
Pandemic and lockdown expanded the adaptability of online, electronic, and data communication plans by six years.
Twilio, 2020 reportsthat 92% of all employees from different sectors think digital communication to be a handy and essential strategy for their survival.
Twilio, 2020 reports that 92% of entrepreneurs and business owners say their company will probably upgrade and elevate their online communication methods to increase productivity and efficiency.
97% of managers state that lockdown hastened and speeded the digitaltransportation programs.
Per video conference statistics: Digital communication, video meetings can easily save 30% of travel costs.
Video conferencing meetings help to enhance productivity by 50%.
7% of the working classes feel video conferencing is a more connected way to stay connected with colleagues.
(Source: UC Today, Webex Twilio, Blue Jeans, 2020)
Statistics of Video Conference and Market Revenue
Here you will see the number of revenues from the video conferencing market compared to the pre-pandemic to post-pandemic period.
According to a pre-pandemic forecast, Report Buyer, 2019, the market share of video conferencing is expected to touch $13.82 billion by 2023.
GM Insights, 2020 reports: The market revenue of the video conferencing software sector is expected to surpass $20 billion by 2024.
The video conferencing market is projected to reach $50 billion by 2026.
Current trends and affairs say: Due to the high demand for video communication, the Compound Annual Growth Rate, or CAGR, of video conferencing is expected to increase by 12.1% from 2018 to 2023.
The market share of video conferencing, in 2018, for infrastructure, devices, and cloud licensing was $7.80 billion, of which approximately 32.8 million units were shipped.
2023 forecasts point to promising growth, with a 21.5% CAGR between 2018 and 2023.
The Communication Platform as a Service, CPAS, part of the vast web and video conferencing sector, is projected to touch $10.9 billion by 2022 and $17.2 billion in 2023.
As of the first quarter of 2020, USB video conferencing systems’ sales have increased from 15% to 37%.
(Source: Finances Online, Cision PR Newswire, Global Market Insights Inc. 2020)
Statistics of Video Conferences and Companies
Let's learn how small to big companies utilize video conferencing to maintain productivity and engage with remote employees.
Finances Online reports: 58% of all companies use video conferencing in their day-to-day tasks.
Video conferencing provides efficiency and productivity in the workflow. Therefore, more than 94% of companies use it as digital communication to get all its advantages.
89% of all business organizations use various video conferencing software and platforms for conferencing.
To reduce non-essential travel and expenses, 56% of CFOs invest in digital communication and video conferencing.
Company managers face a significant challenge in maintaining a good connection with remote workers.
96% of those surveyed confirmed that video conferencing supports managers in keeping up a healthy relationship with the remote workers and teams who cannot join the office daily.
Not only during the pandemic but also in the pre-lockdown period, video conferencing was the best method.
16% of companies across the world are 100% distant and remote. Another shocking fact; some companies work altogether remotely and don't have offices. And this number will grow in the future due to the upgraded and advanced video conferencing platform.
Video conferencing lower companies’ irrelevant expenses. Even 92% of B2B marketers utilize it in their core marketing work.
(Source: SoGoSurvey, Lifesize, Owl Labs)
Statistics of Video Conferencing Software Platforms
Here you will see the statistics of crucial features of telecommunication software platforms and which are the most used platforms.
General Statistics of Video Conferencing Software
The work-from-home culture introduced some new communication channels like face-to-face meetings, live streaming, screen sharing, real-time instant messaging, etc.
This growth can be attributed to Google Hangouts, Microsoft Teams, and Zoom applications.
When it comes to using video conferencing platforms, businesses and organizations rely on several options. A median organization changes two or three different options.
A few well-liked platforms are:
Zoom
Microsoft Teams
Slack
GoToMeeting
Hangouts
Cisco
SkypeWebex and a lot more.
Now let's see some powerful platforms primarily used by organizations.
Statistics of Zoom
Statista March 2021 Survey: 46% of working grown-ups used Zoom in their professional and personal work.
In Quarter 4 2020, Zoom's revenue was $188.3 million with a 78% year-over-year rate.
Zoom's total revenue for fiscal 2020 was $622.7 million, with an 88% year-on-year growth rate.
Founder of Zoom, Eric Yuan, reported in a blog post that during May 2020, Zoom was getting 200 million meeting applicants every day.
In June 2020, this number rose to 300 million daily. In 2019, it was only 10 million.
Some of the new users of Zoom were about 90,000 schools in 20 countries and the UK cabinet itself.
In 2021, zoom's total revenue was 4 billion dollars, with a 53% increase in year-on-year growth rate.
Zoom was one of the rapidly growing applications during the pandemic; meeting attendees grew by 2900%.
At the beginning of February 2022, Zoom had 191,000 industry customers.
As of January 2020, Zoom's value surpassed $100 billion during the COVID-19, with a 383% growth rate.
Zoom will lead half of the video conferencing market in 2021.
Cisco Webex provides the best possible security features and video conferencing tools on the market. Therefore, it has become a demanded and captivating video conferencing tool.
Webex hosts over 20 million virtual meetings each week.
WebEx has a groundbreaking total number of 324 million participants.
Nearly 40 million users were utilizing video conferencing on Skype every day during the 1st Quarter and 2nd Quarter of 2020.
The growth rate of Skype users increased by 70% during the lockdown period.
The total unique worldwide visitor of skype.com in February 2022 is 34 million.
In 2021 that unique visitor was 35.2 million.
As a regular communication digital tool, skype ranks third with 25% of respondents.
(Source: Digital In The Round)
Statistics of Microsoft Teams
29% of worldwide working grown-ups regularly used Microsoft Teams for video conferencing as of March 2021.
Due to the impact of the Covid-19 outbreak, Microsoft Teams users doubled in the Q2 of 2020, from 75 million users to 145 million.
(Source: India Times, 2020)
Video Conferencing and Attendees
Here you will see how video conferencing participants interact in group meetings and communicate with customers team managers.
80% of employees utilize video conferencing for one-to-one meetings.
78% of employees use video conferencing for team meetings.
Some 77% of employees do video teleconference for large group meetings. And 62% do this to communicate with customers and partners.
Due to social distancing, entrepreneurs, teachers, students, ordinary users, employees, and workers utilized digital tools for communication during the lockdown period.
Therefore, IOS and Android video conferencing applications and software recorded 62 million downloads within a week in March 2020.
Nearly 80% of attendees utilize video conferencing from a laptop or desktop with mobile, built-in microphones, and a webcam.
The next option is tablets not frequently used for remote interaction.
CoSo Cloud reports: that 77% of remote employees state that working from home is more productive as they get less destruction. And video conferencing is the channel that lets them stay connected with clients and colleagues and maintain their productivity.
90% of people think seeing someone and being seen by someone makes a meeting more engaging and helps to understand any point.
Employees and workers are the ones who use the best advantages of video conferencing as they save time and travel costs and become more productive and engaged in meetings.
Moreover, it supports working from home.
An employee can save as much as $11000 every year by utilizing video conferencing software.
Nearly 70% of people agree that the nature of work changed after the coronavirus hit. Only video conferencing platforms help people cope with the changing nature of the market.
79% of all workers and employees believe video conferencing to be the same or more productive and engaging than in-person meetings.
31% of people who used to take business trips reduced their travel plans post-pandemic with the help of teleconferencing. Due to digital communication, home-based jobs, virtual job workers don't have to be present in the office.
97% of employees working remotely prefer to work remotely to a certain extent in their remaining careers.
76% of entrepreneurs reported no downfall in productivity in their employees while working remotely. Instead, it was either maintained or grown-up during the lockdown.
Owl Labs Reports: After the pandemic, 50% of people state that they are not likely to go back to those companies that don’t have any remote work options available.
Atlassian reports: Using digital communication tools and software handling remote work is so productive and easy to manage that 75% of people likely eliminate the office.
Nearly 80% of remote workers say there must be one day per week without any meetings.
(Source: UC Today, Trustradious, Owl Labs 2020, Oliver Wyman 2020, Buffer 2021, Kung Group 2020)
Video Conferencing and Employee's Productivity
By utilizing video conferencing, webinars, screen sharing, and chat features, employees can complete any task within the minimal time given to them.
Around 9 out of 10 employees share their opinion: video conferencing helps to make collaboration more efficient and saves tons of time by lowering their time for completing projects.
41% of workers think digital communication and collaboration have primarily changed the nature of remote work.
34% of workers enjoy video conferencing calls rather than in-person meetings and teleconferencing.
44% of employees state that dressing up and wearing proper clothes before going to the office is unnecessary for video meetings.
43% of employees think working remotely can negatively impact career growth.
51% of remote workers stress their work-life balance while working remotely.
(Source: Buffer 2021, Owl Labs, Kentik 2020)
Statistics of Video Conference & Technology
Technology and software made video conferencing so effective for users and businesses.
Let's see some tools and their features.
After the pandemic, businesses and entrepreneurs started utilizing and implementing software and cloud-based digital tools for digital communication.
Even solopreneurs are adopting the latest conferencing tools for big to small business meetings.
IP traffic across global networks in 2022 will be higher than it has been since the Internet’s start and up to 2016; it will include 82% of all IP traffic by the end of 2022.
Reports forecast:Huddle rooms are the future of meetings. There is a particular room equipped with teleconferencing and collaboration technologies called a huddle room for video conferencing.
Right now, the use of it is 8.1%. But, at the end of 2022, huddle rooms will displace 69.8% of all meeting rooms.
Web conferencing software products and virtual conference rooms provided most of the benefits to 36% of respondents during COVID-19, while 26% are very thankful for the technology.
Regarding the future of video conferencing, 63% of employees compare video conferencing to the artificial and virtual world and think of it as a vastly used format.
55% of employees see it as more important than automation and robotics
69% believe video conferencing is as powerful as voice assistance.
(Source: Logitech, Cisco, Buffer, TrustRadius)
Statistics of Video Conferencing during COVID-19
COVID-19 period was the time when the use of video conferencing doubled and tripled.
From distant workers, freelancers, employees, and team managers, large to small companies, every one implanted video conferencing due to social distancing.
The web and teleconferencing market grew by 500% during the two months of COVID-19.
Covid-19 makes small to big companies use digital communication due to the lockdown and social distancing. And the shocking fact is that 30% of companies around the globe implemented video conferencing for the very first time.
51% of workers who worked before the pandemic reported: that companies used video conferencing as an innovative strategy for communication.
44.1% of USA adults used Facebook Messenger in the COVID-19 lockdown period
47.6% of adults in America choose to use FaceTime to talk to their family and friends during the pandemic.
(Source: Business Insider/eMarketer, 2020, Finances Online, TrustRadius 2021)
Statistics of Video Conferencing and Country Region
Now read region and country-specific statistics on the market growth of video conferencing.
About 1 out of 3 in America use live video chat for communication with businesses and organizations.
Video conferencing market trends report: The Asia-Pacific market will see a 14% CAGR by late 2024.
With the growth of software and technology, the market of every region is adopting cloud-based and software-based conferencing tools.
Not only the big businesses but also smallbusinesses and entrepreneurs of every region and country have started implementing software-based conferencing tools.
North America, being one of the most industrial regions, about 90% of businesses in North America is probably to invest in video conferencing software in 2022.
UpWork reports: that nearly one-fourth, 22% of the US workforce, or 36 million people, will do jobs remotely by 2025.
Not only in the corporate sector but also there is a significant impact of video conferencing on our social life. Teachers, students, and patients improve their skills and physical and mental health.
17% of Hispanic people maintained their health and fitness through live video calls during the lockdown.
Regarding enjoyment and entertainment during meetings, attendees say video conferencing calls are ahead of teleconferencing and in-person.
27% of remote workers state: that they struggle in remote work as they cannot unplug. And 16% suffer due to loneliness, and 16% lack collaboration.
(Source: Statista, Owl Labs, Buffer)
In Conclusion
After going through these statistics of video conferencing, we can easily say workers, employees, and entrepreneurs not only maintained productivity during COVID-19 but enhanced the workforce.
Also, remote workers, freelancers, and ordinary people maintain their work-life balance and educate themselves through video calls.
Video conferencing trends will continue to grow in the future as it saves tons of time and travel costs. So comment below; how will you utilize video conferencing for your growth?
Jitendra Vaswani is a leading authority in digital marketing, known for his vast expertise and impactful contributions to the industry. As an international speaker, he has shared insights on stages worldwide. He is the founder of Digiexe.com, a digital marketing agency & Bytegain.com, a tool for SEO copywriting and local SEO. With his strategic acquisition of AffiliateBooster, Jitendra solidifies his position as a leader in the digital marketing industry. He is set to revolutionize affiliate marketing by providing advanced solutions that drive sales and performance. His best-selling book, "Inside A Hustler’s Brain: In Pursuit of Financial Freedom," has sold over 20,000 copies globally, showcasing his expertise and influence. Jitendra continues to inspire and empower digital marketers and entrepreneurs worldwide, establishing new benchmarks for success in the industry.
