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Do you want to upgrade your social media marketing skills and strategies in today's rapidly changing world?

If the answer is yes, then there is only one way to achieve that level of marketing mastery, which is staying up to date with the current stats about social media

Generally, the ability to market any content or products or start a campaign on social media totally depends on your digital marketing skills. Therefore, you need to keep an eye on the behavior of every social platform and the user. 

But the question is, how will you track all those data, demographic figures, and numbers stats? 

Take it easy. This article will cover 100 + shocking social media marketing statistics that you need to know to be a better marketer in 2022. So, take a pen and paper to note down the points and stay tuned with us.

1. Global Social Media Statistics 2022

Social media is entering our lives more than ever before, and the percentage is going up and is expected to double in the near future.

Let's start with the global social media statistics to know the general social media users and usages. We studied in depth various official reports in order to get the best information we can.  

Global Social Media Users

  • 3.96 billion people will be social media users by the end of 2022, which was 3.78 billion in 2021. And it is projected to reach 4.1 billion by 2023. (Source: Statista)
  • Out of 5 billion internet users, 4.65 billion people are active social media users. (Source: Statista)
  • 72% of US citizens use social media. (Source: Hootsuite)
  • According to Hootsuite, 93% of regular internet users have social media accounts.
  • As per the survey, 90% of teenagers ages 12 to 17 have used social media.
  • 90% of adult social media users in the U.S. are between 18 and 29 years of age.
  • On average, users spend 2 hours and 25 minutes on social media daily.
  • After COVID-19, 40% of users spend longer on social media.
  • Females between the 16 and 24 age groups spend around 3 hours and 13 minutes every day.
  • The Philippines, Nigeria, and Ghana spend more time on social media throughout the day than any other country. 
  • Japan and South Korea spend less time on social media.

2. Social Media Usage Statistics 2022

Now we are going to describe the number stats of social media usage.

  • 58.4% of the world's whole population uses social media and spends 2 hours 27 minutes every day.
  • Our time on social media has gone up again by 2 minutes daily over the last year.
  • The Philippines spends the majority of time on social media, with at least 4 hours and 1 minute.
  • Japan only spends the lowest 45 minutes on social media.
  • Youngsters, 16 to 24 years old, spend 3 hours a day on social media.
  • As per the research, an average adult will spend 6 years and 8 months of his or her life on all social media platforms.
  • A survey says that teens between 12 and 17 years old spend more than 3 hours a day on social media.
  • Teenagers check their social media accounts and texts 100 times a day on average.
  • Facebook is the most used social media platform, having 2 Billion+ active users, meaning 36.9% of the world's whole population.
  • Quora is the least used social media platform with 300 Million monthly active users among all the popular social media platforms.

3. Social Media Advertising Statistics

The more social media active users are growing, the more advertisers spend money on social media in order to build their brand digitally and increase sales and leads. 

  • Social media is the reason for 33% of all digital advertising expenses in 2022.
  • The global internet advertising market was $319billion dollars in 2019 and is expected to grow to $1089 billion by 2027.
  • In 2022 social media advertising is the second-largest market when it comes to digital ads.
  • As Facebook is the number one social platform, mostly it is used for advertising globally.
  • Tumbler is not an ideal social platform for showing advertisements.
  • North America spends 296 Billion dollars in 2021 on advertising, and it is likely to reach $331 Billion in 2022. (Source: Statista).
  • Social media ad spending is anticipated to exceed $173 million in 2022.
  • The United States and China spend more money, approx 4X, than other countries on social media advertisements. 
  • Switzerland, Sweden, India, Indonesia, and the Netherlands spend less than $1000 million dollars per year on social media advertisements.
  • In 2021 the United States spent more than 56 billion dollars on social media advertisements.
  • China spent more than 45 billion dollars in 2021.
  • Among all the developed countries, Switzerland spends the least amount of money on social media advertising, which is only 536 million US dollars.

4. Most Popular Social Media Networks

Now we are going to see the statistics of each particular social media in detail to know which platform can be best for utilizing your marketing strategy. 

Also, it will help you target any particular age group or gender of the users by analyzing their behavior on social media platforms.

Facebook: The Number One Social Media Platform

Facebook is the number one social media platform, having 2.91 Billion active monthly users. Also, it ranks number 7 among all the brands.

Active Global Users

  • 2.9 billion people use Facebook actively every month.
  • India uses Facebook the most. Nearly 330 million Facebook users are from India. (Source: Statista)
  • Peru is the world's lowest Facebook user country. There are only 24.8 million active users in Peru.
  • 180 million active users are from the United States of America. (Source: Statista)
  • In 2022 USA, adults spend 33 minutes on Facebook on average.
  • As per research in 2019, 300 million photos are being uploaded and 8 billion videos are being watched daily on Facebook. (Source: Review42.com)

Active Global Usage 

  • 500,000 new users join Facebook and create accounts every day.
  • The active users' growth rate of Facebook is nearly 7.8% in 2022.
  • According to Facebook reports, they removed 1.7 billion fake accounts in 2021.
  • Facebook gets the highest traffic and engagement on Wednesday at 9:00 a.m. and 1 pm. (Source: Backlinko)
  • 60.42% of all active internet users have access to Facebook on a monthly basis.
  • Using a mobile or desktop, 65.9% of total Facebook users log in to their accounts every day.
  • 98.5% of Facebook users use mobile phones for accessing their accounts.
  • Users post around 1 billion stories on Facebook apps every day.
  • 72% of all users don't trust Facebook when it comes to protecting their data.

(Source: Worldmeters, Statista)

Facebook Social Stats

  • 56.4% of male uses Facebook around the globe, whereas 43.6% of female uses Facebook.
  • Shocking fact: 70% of female Facebook users are there in the US, while 60% of users are male.
  • 70% of Facebook users completed college level and around 73% more than college level.
  • 77% of Facebook users are between the ages of 30 and 49.
  • The best time to share any post on Facebook is Saturday and Sunday after 8:00 p.m.
  • As per the survey, users get the least engagement on Facebook before 5:00 a.m. and after 9:00 p.m.
  • 31% of Americans get news from Facebook on a regular basis.

(Source: Sproutsocial, Pew Research)

Facebook Advertisement

  • Digital marketers use Facebook the most for advertisement. 
  • More than 9% of digital advertising and 18.4% of the global mobile digital advertising happens on Facebook.
  • 35 to 44 years male and female is the targeted age group of Facebook advertisements.
  • Businesses from the US and Canada spend the most revenue, around 46%, on advertisements.
  • Facebook generated $117 billion US dollars in 2021.

(Source: Invespcro, Hootsuite)

Brands on Facebook

  • Among all the brands in the world,  Facebook holds the 7th rank.
  • Facebook itself has the most fans, which is 214+ million.
  • Samsung is the second followed brand, having 159+ million fans, and Coca-Cola is the third, having 106+ million fans.
  • 34% of businesses use Facebook for brand building.

Facebook Revenue :

  • In the 2nd quarter of 2022, as per the official report of Facebook, they generated $28 to $30 billion in revenue. 

(Source: Spoutsocial, Statista)

YouTube Statistics: 2nd Most Popular Social Media 

YouTube is the second-largest social media network that is getting popular across the world because of its engaging and valuable content. It has 2.5 billion active monthly users.

Active Global Users

  • After Facebook, YouTube is the most popular social media platform.
  • YouTube is the world's largest and leading video sharing platform, with over 95% of internet users using it.
  • Every month, more than 2.5 billion people spend time on YouTube actively.
  • India, being a populated country, uses YouTube more than any other country, with 465 millions+ monthly active audiences.
  • The USA ranks second after India with 247 million monthly audiences.
  • 46.7% of all active internet users log in to YouTube every month. 

(Source: Statistisa, Globalmediainsights)

Active Global Usage

  • Users watch above 1 billion hours of video content on YouTube each day.
  • A visitor watches YouTube videos for 16 minutes and 44 seconds every day on average.
  • Creators of YouTube upload 500 hours of new videos every minute. 
  • Each day, 720,000 hours of new content is being uploaded to YouTube.
  • YouTube has more than 30 million premium subscribers for paid content.
  • Above 70% of all YouTube users access this platform via mobile devices.
  • There are above 5 billion downloads of the YouTube mobile app on the Google Play Store.
  • T-series is the most subscribed YouTube channel. It is an Indian music company and has more than 212 million subscribers.

(Source: CNBC, YouTube, Statista, Worldmetres)

YouTube Social Stats

  • 95% of the USA adult users are between 18 and 29.
  • 89% of adults with a college degree or more use YouTube actively.
  • 49% of the 65+ age group uses YouTube actively.
  • 82% of all adult men use YouTube, whereas 80% of all adult females.
  • 84% of city people use YouTube most, and 74% in rural areas.
  • 83% of folks with an income between $30k to $50k are YouTube Users in the USA. 

(Source: Think with Google, Pew Research)

 YouTube Advertisement

  • In 2021 YouTube generated $30.007 billion through YouTube advertising.
  • YouTube shares 55% with the content creators and takes 45% for its own.
  • YouTube's creators can earn $3 to $5 through AdSense for every 1000 views on videos.
  • YouTube advertising is best for increasing potential customers and engagement.
  • YouTube's Global ad revenue was 6.9 billion in 2022.

Brands on YouTube

  • Playstation.com is the leading brand on YouTube, mentioned more than 16.96 K times by other channels.
  • In the United States, Apple Inc is the leading YouTube advertiser in 2020, with an estimated 2.3 to a billion impressions.

YouTube Revenue :

  • In 2020, YouTube made $19.7 billion in revenue.

(Source: Investopedia, Statista) 

Instagram: 4th Most Popular Social Media 

Having many amazing photos and video-sharing features, Instagram attracts billions of monthly normal users and marketers to build their brands. Every influencer is doing affiliate marketing on Instagram and earning a decent income online. Here are some stats.

Active Global Users:

  • After Facebook, YouTube, and WhatsApp, Instagram is the fourth-largest popular social media platform.
  • More than one billion users use Instagram apps actively every month globally.
  • Most users on Instagram come from India, which is 230 million.
  • The United States has 159 million users.
  • Most active Instagram users come from the United States.
  • 31% of Instagram users belong to the 25 to 34 age group.
  • 30% of users belong to the 18 to 24 age group.
  • Instagram.com is the 7th most visited website in the world.

(Source: Statista, Semrush)

Active Global Usage:

  • Users spend 29 minutes each day on Instagram.
  • After TikTok, Instagram is the 2nd most downloaded app in the world.
  • Users upload around 16 billion photos globally on Instagram each day, and one billion likes are made.
  • A typical user spends 29 minutes on Instagram every day, on average. 
  • The Sports industry gets the 1st rank on Instagram with the highest number of posts per day with a rate of 1.76.
  •  0.94% of all Instagram users have 1 to 5 million followers.
  • 0.27% of Instagram users have 5 to 10 million followers.
  • Wednesday and Friday are the best days to share posts on Instagram, and Sunday is the worst.
  • An average Instagram user above 18 will spend more than 19 days each year.

(Source: eMarketer)

Instagram Social Stats:

  • 50.7% of males and 49.5% of females use Instagram globally as of January 2022 research.
  • 44% of women adults use Instagram in the USA, whereas only 36% of male adults.
  • 42% of people who earn more than $75k use this platform.
  • 45% of urban people and 25% of rural people use Instagram.
  • 43% of educated people with a college-level degree use this platform.

(Source: PEW Research, Statista)

Instagram Advertisement:

  • More than 2 million advertisers use Instagram advertising for branding.
  • The advertising reach of Instagram exceeded Facebook.
  • Instagram advertising's reach is 20.5%, 3X more than Facebook.
  • Each week, 44% of people use Instagram for shopping with the help of some features such as shopping tags. 

(Source: Hootsuite, Statista)

Brands on Instagram:

  • Nike, Starbucks, and Forever 21 are the highest followed brands on Instagram.
  • Nike has more than 1.68 Billion followers.
  • Instagram itself is the highest followed brand on Instagram with 512 million followers.
  • Christina Ronaldo is the highest followed person on Instagram with 447 million followers. 

Instagram Revenue :

  • In 2022, Instagram generated 7.4 billion dollars.

(Source: Instagram)

TikTok: 5th Most Popular Social Media Platform 

TikTok is the fifth most popular social media platform after Instagram, started in 2016 and got the highest level of popularity in 2020 during the lockdown.

Active Global Users:

  • TikTok is the most downloaded app on the app store in 2021, followed by Instagram and Facebook.
  • TikTok has nearly 1.6 billion monthly active users globally.
  • The Number of TikTok app downloads has grown to over 1.5 billion.
  • 65.9 million active TikTok users are from the United States only 
  • 6% of TikTok users spend more than 10 hours on this platform each week.

Active Global Usage

  • 90% of all users access TikTok daily.
  • On TikTok, more than 1 million videos are being watched each day.
  • 41% of TikTok users belong to the 16 to 24 age group.
  • TikTok users’ growth rate was 787.86% in July 2020.

Social Stats

  • Due to the unwanted content promotion on TikTok, 21% of users are very unfavourable.
  • TikTok is more popular with Teenagers and kids. 25% of users belong to the age group of 10 to 19, whereas 22.4% are 22 to 29.
  • 41% of active TikTok users are between the ages of 16 and 24.
  • 60% of females and 40% of males use Tikok globally.

Advertisement

  • 35% of all marketers got TikTok influencers to promote their products and services successfully.

Brands on TikTok

  • As per the survey, more than 20% of industry professionals actively run marketing campaigns on TikTok.
  • Beginning in February 2021, Guinness World Records is the most popular brand on TikTok, with 11.3 million followers.
  • Red Bull is the second most popular brand, with 5.2 million followers.

TikTok Revenue

  • In 2018 TikTok successfully made 3.5 million dollars on in-app purchases from users.
  • TikTok made 4.6 billion dollars in 2021, and in 2022, more than $11 billion. 
  • They make revenue from ads and in-app purchases.

(Source: Hootsuite, Statista, appinventiv)

Snapchat: #1 Popular Social Media among US Teens

The number one popular social media platform among US teenagers is Snapchat. This platform is used by 30% of whole teens in the USA, meaning it is more popular than TikTok and Instagram.

Active Global Users:

  • Snapchat had 428.4 million global users in 2021
  • India uses Snapchat the most as per the research in 2022.
  • In 2022, 332 million active users access Snapchat worldwide on a regular basis.
  • More than 332 million of the entire population use Snapchat every day.
  • 26% of the entire Snapchat users are from the USA.

Active Global Usage

  • Snapchat has 72 points out of 100 on customer satisfaction as per data and surveys.
  • The fifth most downloaded social media app is Snapchat.
  • An average active user uses Snapchat's camera more than 30 times on a daily basis.
  • 82% of teenagers in the USA are active on Snapchat once a month.

Social Stats

  • There are more female users than males on Snapchat.
  • Snapchat is most popular with teenagers and young people aged 13 to 24.

Snapchat Advertisement

  • Snapchat's users have more than 4.4 trillion US dollars in global spending power.
  • In 2021, the Global advertising revenue of Snapchat was more than 2.62 billion dollars.

Brands on Snapchat

  • SHEIN, a famous brand, is the most popular brand on Snapchat.

Snapchat Revenue 

  • 4.1 billion dollars is the total revenue that Snapchat generated in 2021.
  • The increased revenue of Snapchat year-on-year is 63%.
  • The stock value of Snapchat Increased by more than 350% from 2022 to 2021 but has since declined by 57%.

(Source: Hootsuite, Statista)

LinkedIn: The World's Largest Professional Social Media Network

LinkedIn is the world's largest social media platform used to find jobs and the 15th favorite social media platform on the list.

Active Global Users:

  • As per the survey in 2021, more than 200 countries use LinkedIn globally.
  • 774 million people use LinkedIn around the world.
  • Over 201 million users are from Asia.
  • 110 million LinkedIn users are from Latin America.
  • 65 million users are from the Middle East and Africa.
  • LinkedIn is most popular with adults.
  • 37% of all US adults are between the 30 to 49 age group.

Active Global Usage:

  • The USA is the biggest market of LinkedIn users.
  • 57% of all traffic comes via mobile phone on LinkedIn.
  • On average, LinkedIn users spend 11 minutes on this platform.
  • 3 million job postings are listed on LinkedIn every month.
  • 39% of all users are LinkedIn premium users.
  • Three hundred ten million use LinkedIn actively.
  • LinkedIn gets 5.3 million new accounts every month.

Social Stats:

  • According to Statista, 57% of LinkedIn users are male.
  • 43% of LinkedIn users are female.
  • 38% of LinkedIn users belong to the 25 to 34 age group.
  • Only 24% of users are teenagers and youth who belong to 18 to 24 years.
  • 50% of all us adults with college degrees use LinkedIn.

Advertisement:

  • Over 50% of marketers target LinkedIn for advertising to target B2B customers.
  • LinkedIn generated over 3 billion in revenue through advertising in 2021.
  • Businesses primarily use LinkedIn for B2B leads.
  • Most of the B2B leads come from the LinkedIn platform, and the number percentage is 80%.
  • An advertiser can reach 790 million potential customers on LinkedIn through LinkedIn advertisements.

Brands on LinkedIn

  • As per the report, in 2021, over 57 million companies use LinkedIn.
  • The most followed LinkedIn page is Ted Conferences, with 22 million followers.

LinkedIn Revenue

  • In 2020, LinkedIn’s revenue was 27 billion dollars.
  • In Q3 2021, LinkedIn revenue has increased by 25%, which is 22.6 billion dollars.
  • Linkedin's revenue decreased by -64% in 2021.

(Source: Statista, Spendmenot, LinkedIn)

Twitter: 2nd Most Popular Platform among B2B Marketers

Though Twitter is losing its popularity and users, it is still the best platform for B2B marketers. 

Active Global Users:

  • 396.5 million people are active monthly users of Twitter.
  • 55 million active Twitter users are from the USA.
  • Around the globe, 192 million users access Twitter proactively.
  • The United States is the number one Twitter user country at the beginning of January 2022, with 76.9 million audiences.
  • Japan has the second most Twitter users, with 58.95 million audiences.

Active Global Usage:

  • In 2029, people downloaded Twitter 11.7 million times from the App Store.
  • 500 million, meaning half of a billion tweets are sent every day.
  • The most sent emoji on Twitter is the face with tears and joy. 😂

Social Stats:

  • 63% of Twitter users belong to 35 and 65 years old.
  • Out of 100%, 66% of Twitter users are male, and 34% are female as per the survey in 2019 by Datareportal.
  • 40% of users become a consumer after seeing any product on Twitter.

Twitter Advertisement:

  • Twitter is the 2nd most popular social media platform used by B2B businesses.
  • 67% of all B2B marketers use Twitter as a digital marketing tool for increasing sales and branding.

Brands on Twitter:

  • In 2022, YouTube is the most popular and followed brand on Twitter.
  • Youtube has 72.3 million followers on Twitter.
  • An average Twitter user follows nearly 5 brands.
  • The most famous person on Twitter is Barack Obama, with 131.4 million followers.
  • Justin Bieber is the 2nd most popular person on Twitter, with 114.4 Million followers.

Twitter Revenue

  • Twitter generated 3.72 billion in revenue in 2020.

(Source: Oberlo, Statista, Datareportal)

Pinterest: 5th Most Popular Social Media in the USA.

Pinterest is a photo and video-sharing social networking plan that inspires people to find better ideas for better, healthy, and wealthy lives. 

Also, businesses and marketers implement Pinterest to increase traffic, branding, and sales for their business.

Active Global Users:

  • When it comes to global active users, Pinterest is the 14th largest platform in 2022.
  • Pinterest has 478 million active users every month.
  • 86.2% of Pinterest users also have an Instagram account.
  • Pinterest is the 5th most popular social media platform in the USA.

Active Global Usage:

  • 82% of users access Pinterest through mobile.
  • 1 billion videos are being watched by users every day on Pinterest.
  • Pinterest gets 64.15% of direct traffic from desktops.
  • 66.8 million monthly active users come from the USA on Pinterest.
  • Most Pinterest users search for anything using Pinterest Lens; according to Pinterest, over 600 million visual searches.
  • According to Pinterest, 444 million monthly active users spend around 14.2 minutes on this platform on average each day.

Social Stats:

  • ad-free60% are women among all the users, and 40% are male on Pinterest.
  • 8 out of 10 mothers use Pinterest regularly.
  • 80% of Pinterest users felt positive while using this platform.
  • Over 93% of shoppers are willing to buy any product on Instagram.
  • 1 out of 2 millennials accesses Pinterest each month for new ideas in the USA.
  • 30% of Indian users are between the age category of 25 to 34.

Pinterest Advertisement:

  • Advertisers can target over 200 million people on Pinterest.
  • Home Decor is the most searched Pinterest item.

Brands on Pinterest:

  • Joy Cho / Oh Joy is the number one and most followed Pinterest account with more than 11 million followers.

Pinterest Revenue:

  • Pinterest generated 1.69 billion dollars in revenue in 2022.
  • Pinterest generated 2.57 billion US dollars in 2021.

Reddit: 9th Most Popular Social Media in the USA

Reddit is the 9th most popular social media platform in the USA that is mainly used for reading political news and can also be seen as a platform for marketing purposes.

Active Global Users:

  • There are more than 430 million monthly active users on Reddit.
  • Above 52 million users access Reddit actively each day.
  • In the USA, 25% of all adults use Reddit.
  • Most visitors, 48% to Reddit, come from the USA.
  • 52% of Reddit users in the USA use this platform daily.
  • As per SimilarWeb, Reddit got the rank of 20th most visited website in the world.

Active Global Usage

  • In the USA, Reddit is the 9th most popular social media application.
  • 303.4 million posts were shared on Reddit in 2020.
  • According to Reddit company data, users posted  2 billion comments on this platform.
  • 72% of all USA Reddit users use ready via mobile phones.
  • According to SimilarWeb, Reddit is the 9th most visited website in the USA.

Social Stats

  • 62% of all us users of Reddit are satisfied with the privacy protection of Reddit.
  • 42% of USA adults consume news from Reddit on a regular basis.
  • According to Statista, 62% of Reddit users are male, whereas 38% are female.

Reddit Advertisement

  • In 2021, Reddit made 100 million dollars in ad revenue.
  • By 2022, Reddit will make 289.9 million dollars in advertising revenue.

Brands on Reddit

  • The Economist, Amazon, HTC, Red Bull, Xbox, Audi, Toyota, and Spotify are well-known brands that use Reddit.

Reddit Revenue

  • Reddit generates revenue through advertising and ad-free premium membership plans.
  • Reddit is worth 10 billion US dollars.

(Source: eMarketer, Statista)

5. Social Media Consumer Behavior Statistics 

Social media connects users and provides a platform to discover various things. Here, businesses get an opportunity to promote their product through a marketing page or advertisement

  • 54% of social media users research online, read any particular blog, or watch videos from social media platforms before purchasing any specific product.

So, you can understand how much influence social media has on consumers by more than half. 

Impact of Social Media on Consumer Buying of Youth in the 21st Century

Usually, in the workplace, there are six types of generations.

  • The Greatest Generation: 1.33%
  • The Silent Generation: 21.78%
  • The Baby Boomer: 70.68%
  • Generation X: 64.95%
  • The Millennial: 72.26%
  • Generation Z: 67.06%

(Source: Statista)

Now, when it comes to 54% of buyers, most belong to Gen Z and Millennial Generation groups.

Target Gen Z and Millennial Consumers:

  • Among these 6 generations, the Millennials and the Generations Z have been brought up in the digital world.
  • These two tech-savvy generations spend almost 3 hours on social media every day.
  • This generation of people mainly uses Facebook, YouTube, and Instagram.
  • Of all Instagram users, 33% are Millennials and 30% are Gen Z.
  • As per the research, 75% of millennials and Gen Z follow social media platforms to purchase their interested products. 
  • The majority of these two generations follow influencers on social media.

3 Ways Social Media Influence Consumer Behavior

So to get profitable and potential customers, being a business owner, you must follow these 3 points:

  • Branding: Not having a branded official page on social media means you will miss 50% of the opportunity to grow your business. Make sure you are active on multiple popular platforms with regular text, image, and video content.
  • Relationship: You have to become a problem-solving company rather than a money-making company. As people seek solutions on social media, provide valuable content with QnA, polls, and reviews, and communicate with your customers regularly.
  • Influencers: Every brand faces this issue: Why do customers trust you? As per the research, 80% of consumers follow influencers rather than directly believing brands, as they follow peer-to-peer recommendations rather than brand-to-peer. So reach out to the influencers and convince them to promote your business.

Social Media Marketing after Covid-19

As per the survey, in 2020, an average American user spent nearly 82 minutes on social media every day. It means an increase of 7 minutes from 2019.

Therefore, you can easily understand there will be a high growth rate in every social media platform. 

Stats of Social Media Usage after COVID-19

Definitely, there is a high growth rate in online and digital activities. Let's see the stats.

  • Facebook's annual growth rate was 8.7% in 2020.
  • In the USA, the growth rate of TikTok was 85.3% in 2020.
  • 36% of all internet users paint more time on mobile apps.
  • 15% of more users create and upload videos on online platforms.
  • 57% of all internet users watch more shows on streaming services.
  • 47% of users spend a long time on social media.
  • 40% listen to more podcasts.
  • 35% of users spend time on video games.
  • 39% listen to more music.

(Source: Hootsuite, Statista)

After COVID-19, business owners and marketers have come to know the importance of social media. 

During COVID-19, Social media and the internet helped businesses  

  • Reach more audiences.
  • Build brand.
  • Run business in an autopilot mode
  • Advertisers to reach thousands of customers in no time.
  • Gain trust from the users.
  • Customers get the benefits of online shopping.
  • Save the time and money of the customers.

After going through all these points, we can easily say: that we must implement social media to build a brand and increasing sales and leads.  

Future of Social Media Marketing

In general, social media marketing is promoting your products or services by using social media apps or websites. 

As we mentioned earlier

  • Facebook 
  • YouTube
  • Instagram
  • Snapchat

are the most popular platforms where people spend not only in the USA but also across the world.

Henceforth, these platforms can be used for making engagement with your potential customers. And, most importantly, the stats we provided you will help you to target your profitable customers.

Last but not the least, In this digital era, most people are on social media. They are connected to friends, favorite persons, businesses, and brands. More than half of the whole population, 4.62 Billion (58.4%) are using social media 

Here are some marketing strategies you can implement:

  • Video content Marketing.
  • Microblog.
  • eCommerce business.
  • Dropshipping business.
  • Influencer marketing.
  • Professional social media page.

Conclusion

Social media is not dying, it is not going anywhere either. It will be as long as we are here on this earth. 

After going through the mentioned stats, you might be in a shock. But, as a business owner or a social media manager, you can come up with some great strategies that can double your revenue.

I hope this little piece of marketing guide helps you to know the current updates of the world of social media. 

So, comment below which particular stats amazed you? 

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