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Are you looking for an innovative way to engage with potential customers?
If that is the case, you must adopt new content marketing techniques by giving up the old-school methods. And that very new technique is live streaming.
Believe it or not, worldwide internet users spent an estimated 482.5 billion hours on mobile live-streaming apps in 2020. Besides, you cannot find a channel like live-streaming that engages with caring followers quickly and lets them connect with your brand more closely.
So, there is an excellent future for streaming content, but to be a famous influencer who produces top-notch live streaming content, you have to stay updated with the stats of the present time.
This guide will provide 50+ live streaming statistics and reports helping you authenticate your brand on social media.
What is Live Streaming?
Live streaming technology is all about delivering video to your audience without any filter in real-time, more like a live TV with an internet-connected device like a smartphone, tablet, or pc.
Though live video streaming was common among the audience, this streaming content skyrocketed after the lockdown in 2020.
Furthermore, 91% of business streamers intend to continue streaming after COVID-19. They do so because the internet is crowded, and getting customers’ attention is quite challenging.
But live streaming can easily pass over other average social media posts from Twitter, Instagram, or Facebook.
Benefits of Live Streaming?
Live streaming is best for customer attention as it is real-time content with zero filters. It, being so, lets the audience trust you or your brand without a doubt.
When it comes to getting customer's attention, nothing can be perfect like social media as
So, the benefits of using live streaming on social media:
You can get many benefits from live streaming as a small business owner.
Let’s head to the statistics, trends, reports, and facts about live streaming in 2022.
General Live Streaming Statistics and Trends in 2022
This point will explain the global audience, streaming usage, creators, and platforms.
- Twitter Live
- YouTube Live
- Facebook Live and
- Instagram Live.
It usually takes just one click.
(Source: Wistia, Staples, Forbes, Uscreen, Conviva, Adobe)
Statistics of Live Streaming Market Revenue
The Live Streaming industry is expanding like an evergreen sector with billions of dollars.
(Source: Conviva, Grand View Research, Research, and Market)
Live Streaming and Social Media Platforms
The significant benefit of live streaming is real-time communication with the viewers; you can reach a larger audience and grow tons of followers simultaneously.
Now, when it comes to living streaming on social media, you can generate more followers than typical image or text-based posts.
Let's read the reports on social media live streaming.
General Statistics of Social Media Live Streaming
(Source: Statista, FYI, Twitter Marketing, Livestream)
YouTube Live Streaming Statistics
(Source: Global Overview Report, Fierce Video)
Facebook Live Streaming Statistics
(Source: MedaKix, The Wall Street Journal, Social Media Today, Streamlabs,
Twitch Live Streaming Statistics
(Source: Streamlabs, StreamElements)
TikTok Live Streaming Statistics
( Source: Digital Information World, GlobalWebIndex, GlobalWebIndex)
Twitter Live Streaming Statistics
(Source: Twitter Marketing, Twitter, Adweek)
Snapchat Live Streaming Statistics
(Source: Social Media Examiner)
Instagram Live Stream Statistics
(Source: GWI Social Video Report 2019)
Statistics of Live Streaming and Gaming Industry
Game industries are always evergreen. As a creator, you will never run out of money.
Live streaming provides the most significant benefit in gaming, as every audience wants to see how pro gamers are playing. Also, it is fun as the audience connects to the streamer's live and comments in real-time.
- Grand Theft Auto
- Dota 2
- Counter-Strike: Global Offensive
- World of Warcraft
- Apex Legends
- Overwatch and Hearthstone
(Source: Stream Elements, Newzoo, The Verge)
Statistic of Live Streaming Audience
The audience is the critical point in live streaming.
Statistics of Live Streaming and Social Demographic
Let's understand the age category and social behavior of the audience.
(Source: Restream, KrAsia)
Statistics of Live Streaming Content
Let's learn what type of category in live streaming is popular.
(Source: Vorhaus, Newzoo, Infogram, eMarketer, Los Angeles Times)
Statistics of Live Streaming and Businesses
Businesses improved their sales through live streaming content.
(Source: McKinsey, Wyzowl, Business Insider, Forbes, Clum Creative, CNBC, WARC)
Statistics of Live Streaming and Brands
Brands also sensed that video streaming is going to be the future in the content marketing field.
(Source: Fortune, McKinsey)
Statistics of Live Streaming and Marketing
Let's see how marketers use live streaming to target customers.
Live Streaming after Lockdown
Statistics of Live Streaming and Countries
(Source: Statista, GWI coronavirus Research)
You probably have heard that video is the king among all content types. But to be more specific, live streaming makes video content the most impactful.
In this article, you provided a to z statistics about live streaming. We have mentioned all the popular live streaming social media platforms and how businesses and brands implement streaming content for their growth.
So, scan all those trends and facts to make the most of live streaming content.
So that's it. I hope this guide will help you. Comment below if you have any questions.