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Do you want to double the views, visibility, and user engagement of your website and social media page?

If this is the case, we know the key to establishing a strong connection with your audience and increasing sales. That is the visual content

White papers are not the answer to the success of inbound marketing anymore. You cannot attract, engage, and delight your customer with those. Moreover, 65% of people are visual learners. That's why you need to employ visual content to bring your marketing campaign to the next level.

This article will share the current trends and statistics of visual content marketing to help you promote your brand and connect with the customers more effectively. 
So, stay tuned with us till the end to upgrade your knowledge in visual content creation.

What is Visual Content? 

Visual content is image-based digital content that delivers informative information through colorful graphics and educates the viewers more interestingly.

Visual content is also known as:

  • Graphic content,
  • Visual media,
  • Visible content, or
  • Symbolic content.

When you explain any topic using visuals within text content, it helps your readers skim through the content and understands and remember the facts. 

And the best thing is that there are several types of visual content in digital media. These are:

  • Pictures
  • Infographics
  • Diagrams
  • GIFs
  • Charts
  • Screenshots
  • Online videos
  • Signature branded images
  • Memes and 
  • Slide decks.

What is Visual Content Marketing?

Visual content marketing is about providing valuable information and building trust with your consumers in a visually appealing way to increase content marketing efforts and grow your business. 

The internet is changing rapidly, along with the contents on the internet. People are no longer interested in only text-based content that takes time to consume. 

Rather, they are looking for content that is easy to consume and memorize. In this situation, visual contents play a key role for content marketers as it has many benefits.

Benefits of Visual Content Marketing?

As visual content is highly efficient in boosting organic traffic, social shares, and getting backlinks, 37% of digital marketers adopt visual content as their primary type. 

Also, people are in a hurry and don't want to get bored while reading your posts. At this moment, visual content comes into play as it keeps your audience interested in your post and increases engagement with your content. 

Here are some benefits of visual content marketing:

  • Visual Learning: The human brain can process visuals more effectively than words and sentences. This is why the popularity of Instagram, YouTube, and blog posts with infographics get a ton of traffic and shares every day. Researchers report that 65% of common people are visual learners. 

So, creating top-notch visuals for your social media posts or blogs will produce more engaging e-Learning content.

  • Easy to Consume: Going through entire text-based content like blogs requires lots of effort. Also, readers struggle badly due to the complex words and sentences and language barriers. On the other hand, visuals remove all these hassles via high-resolution graphics, simplifying complicated topics.
  • eLearning: Visuals can be a perfect tool for creating appealing eLearning courses. Infographics, diagrams, and charts make learning memorable, increase learner engagement, and easily deliver the messages to the learners.

Whether a social media content creator or a webmaster, you need to use visuals to increase audience engagement. 

But how to be a successful visual content creator?

For that, you need to observe how the marketers use visuals to grow social media engagement and increase traffic to their website. 

Now you will share 60 Visual content marketing statistics that will let every creator design visual content more effectively.

60 Visual Content Marketing Statistics

There has been a complete shift in content marketing trends. Especially after the pandemic, the content marketing strategy for content got a new direction. 

Here are some trends, facts, and statistics of visual content marketing in today's world.

General Visual Content Statistics:

Before moving to the content marketers and different types of visuals, let's see some common statistics of visual content.

  • Visual content boosts user involvement, brand awareness, and financial success.
  • Visual content marketing plays a key role for marketers as we enter the digital age.
  • Visual attractiveness, clarity, and ease of reading make visuals more appealing.
  • Your marketing campaign will be more efficient and commercial if you use high-quality graphics that retain your audience.
  • Traditional text-based content is outdated. Instead, consumers are looking for engaging and animated visuals.
  • Readers can easily remember Visual materials, so it is a must-have strategy for marketers.
  • Visual materials like graphics and video carry a brand story and can make a powerful emotional connection with your customer using them. All in all, you can increase brand awareness.
  • Adding a character to the visual content is an effective strategy as it carries much information about your company and products to the customers. Also, it helps to increase sales.
  • Digital marketers spend a lot of money on visuals. Creating amazing video content may cost from $1200 to $50000. 
  • Common people can process visual information more productively than text.
  • The brain can see images that last for just 13 milliseconds
  • The human brain is built in such a way that visuals can trigger emotions and create emotional responses in a human brain. All in all, it influences users to retain information.
  • Approximately 40% of learners respond more effectively to visual information than texts. Simply observing a picture, users store lots of information in their minds.
  • eLearning professionals utilize visuals to tell stories in the courses.
  • Visual content represents 93% of real human communication.
  • 84% of customers agree that watching promotional videos influences them to buy a product or service.

(Source: Shiftelearning, Poll Everywhere, Pepper content, Wyzowl, 2021)

Must-Know Visual Content Marketing Statistics: 

Let's read some must-know visual content marketing statistics and present-day market trends.

  • 88% of marketers report implementing visual content in half or more than half of their content.
  • Nearly 84% of all marketing communication had visual content in 2020.
  • As per the stats of visual content marketing: Visual content usage increased by 10.5% between 2018 and 2019.
  • In 2020, 30% of marketers were interested in designing their visual content. 
  • Attractive visual content such as videos and infographics boost your audience's interest in your brand and spend more time on your web page. That increases engagement.
  • Visual content, an effective tool for businesses, can also be a powerful strategy for an entrepreneur or advertiser.
  • Visual content marketing boosts your online presence and increases visibility.

(Source: SAG IPL, Visme)

Statistics of Visual Content Marketing Share

Let's know the number of businesses and marketers implementing visuals in their content.

  • As per the recent graphic design statistics: in 2018, marketing experts claim that visuals account for about 64% of their content.  
  • In 2019, these numbers reached 74%, meaning a 10% increase.
  • In 2020, 48% of content marketers reported that 91% to 100% of their content includes visuals.
  • While 23% reported they mixed 70% to 90% of them.
  • 8% say they include visuals in 61% to 70% of their content. 
  • And only 4% include visuals in 11% to 20% of their content materials.
  • Visual content marketing was a trend. Now, it has become the most effective tool for businesses in internet marketing

(Source: Venngage, Visme)

Statistics of Different Visual Content Forms:

When it comes to visual content, video is the king. Also, infographics and illustrations help to generate customer engagement. 

Moreover, visuals let us create amazing eLearning courses.

  • The dominant form of media in content marketing is video.
  • Infographics are the fourth most used type of content marketing. 
  • Illustrations and infographics execute better than other visuals by 41.5% by generating more engagement.
  • Charts and visualizations stand second with a 25.7% rate.
  • Other visuals, videos, and presentations 20.2%, stock photos 7.6%, GIFS and memes 5%.
  • The increasing rate of mobile video consumption is ten times more since 2012.
  • 42% of marketers use stock photography as visual content


  • Video content will be the reason for 80% of all internet traffic by 2022.
  • e-learning course creators implement visual metaphors to trigger an emotional response in students. 

(Source: Shiftelearning, Finances Online, HubSpot, Cisco, Content Marketing Institute)

Statistics of Content Creators and Visual Content Marketing

Let's learn how content marketers utilized visuals in their content marketing; also, look at the expense they spend on generating visuals. 

  • 56% of marketers utilized visual content in their entire published articles.
  • 50% of interviewed marketers reported they invested less than 5 hours every week in 2020 to produce visual content.
  • 22% declared they spent 5 to 10 hours creating visuals each week. 
  • 29% of marketers invested between 10 and 20 hours weekly publishing and designing visual content.
  • Marketers invest their most time in creating content for their company website and Facebook.
  • According to visual content stats, 41% of content marketers choose online solutions to generate visual content.
  • 18.7% implement upgraded graphic design software 
  • 27.1% of companies' marketers hire in-house graphic designers to create graphics.
  • 16.2% of them still depend on Freelancers.
  • 34% of today's marketers report reserving budgets for generating visual content.
  • 28% of them use the allocated budget on software and tools.
  • 19% of them spend on video creation—only 10% on animation and 9% on stock photos.
  • The difficulty level of creating visual content out of 10: most marketers rate 5 and 8 on the range.
  • 36.7% of visual content marketers face serious problems designing, researching, and structuring the data in visual content.

And the serious problem is generating visual content materials regularly.

  • Visual content boosts your followers and subscribers as visuals can entertain and delight the audience. 
  • Visual content increases social converts that are potential sales leads.
  • 25% of marketers were supposed to elevate the marketing budget for more visual content in 2020.
  • Social Media Examiner asked marketers about their favorite content type in 2015. They choose original visual assets succeeded by video creation. 
  • Visual content has become the most effective method to increase traffic and sales conversion for digital marketers and B2B businesses.

(Source: Venngage, IMPACT+, Pepper Content, HubSpot, Visme, Elite Content Marketer, 2021)

Visual Content Marketing and Human Psychology:

Colorful graphics, Infographics, and high-quality images impact the readers' learning, information processing, and recall.

  • Visuals can improve learning by approximately 400%.
  • Visuals impact a cognitive level of learning and awake imagination. Hence a visual consumer can process any information in a very quick way.
  • The human brain retains visuals in long-term memory. Visuals like meaningful images increase attention to power in students. Hence, they can remember study materials easily.
  • 40% of nerve fibers are connected to the retina. Our eyes can register 30,000 visuals messages an hour
  • The human brain can get the feel of a visual scene is not more than 1/10 of a second. 
  • 90% of the information that goes into the brain is visual.
  • Visual content is processed 60,000X quicker in the brain than text. 
  • Human eyes can operate 36000 visual messages in only an hour.
  • Our human brain processes visual messages 60000 times quicker than any text message.
  • 95% of viewers remember a message after watching it in a video.
  • People who consume information through auditory learning remember only 10% of that after three days.
  • Visual learners remember 65% of the information when they consume it through relevant images after 3 days.
  • Near 90% of the information, the human brain processes are visual.
  • Certain colors and color combinations play a key role in visual content. For example, colorful visuals can influence a human's food, mood, and sleep.  
  • The visual memory is encrypted in the medial temporal lobe of our human brain. Therefore, visuals with a negative sense can leave a powerful emotional impression on a human brain.
  • Visual content that is more eye-catching and striking excites users to visit your website and provides more information about your brand. 

But, most importantly, it influences and encourages normal users to become a customer.

(Source: Brain Rules, Shiftelearning, Smart Insights, PR Daily)

Statistics of Visual Content and Company:

Nowadays, companies have started relying on visuals. 

From small to big companies and brands utilize video and infographics chiefly in their content marketing campaign.

  • Nearly 93% of companies become new customers after sharing video content on social media platforms.
  • Around 63% of marketers felt above 60% of companies depend on visuals from 2021 to 2022.
  • A few 22.5% of marketers reported between 30% to 60% of organizations would implement visual content in 2021 to 2022.
  • Diversely, 14% of marketers reported that 30% of businesses would apply visuals.
  • 40% of marketers forecast that between 51% and 80% of businesses will heavily depend on visual content in 2021.
  • The highest usage rate of Infographics can be seen among B2B marketers in the last four years. Now the usage rate is 67%.
  • 54% of organizations feel that they have succeeded up to a point with their content marketing campaign.
  • As per visual content statistics: Only 5% believe they succeeded extremely in their content marketing campaign during the pandemic – 26% believe they have been very successful & 14% believe they got minimal success.
  • Socialbakers.com reports that the top 10% of its publications are produced by more than 30K brand pages on Facebook- About 87% of total interactions.

(Source: Cision PR Newswire, Venngage, Content Marketing Institute, Finances Online)

Statistics of Visual Content and Social Media:

Around 59% of all internet users are social media users. 

Therefore, marketers always target different social media platforms to attract customers and increase sales.

And visuals can help you to get that success.

  • Social media posts are becoming highly visual. This is why you see more photos, images, and visuals in your newsfeed.
  • 8 out of 10 marketers apply visuals in their social media campaigns.
  • Social media marketers create visual content for their social media channels.
  • 19.3% of markets create visual content for Facebook. 13.9% for Instagram and 12% for LinkedIn.
  • Another 6.6% for printed and branding materials.
  • Twitter users view 90% of the network's video content via mobile. The rest, 10% of users, watch via desktop.
  • 57% of digital marketers utilized live video in 2019. Facebook live produces 10x more engagement than pre-recorded videos.
  • After a general study of more than 250 people, 70% reported they consume Facebook stories more regularly than Snapchat or Instagram stories.
  • Tweets containing video get 10X engagement and tweets without video.
  • Facebook posts with images have a 2.3X more engagement rate than posts without images.
  • 15% of all Facebook content is video, a rising percentage.
  • Visuals help to increase social shares, exposure, and social engagement.
  • Including a photo URL in your tweet can increase retweets by 35%.
  • The average length of a Facebook video for better user engagement is between 2 and 5 minutes.

(Source: Venngage, Social Media Examiner Finance Online, BloggingX, MarketingDigiBook, Hubspot, Twitter Business, Socialinsider)

Visual Content Marketing and Website:

Graphics play a major role in getting traffic and shares for websites and blogs. Also, it helps in branding.

  • Nearly 36% of marketers create the majority of visuals for blog posts.
  • 12.7% of content creators generate visuals for landing pages.
  • After a study of more than 1 million articles: BuzzSumo reports that articles containing an image every 75 to 100 words get double social media shares than articles with fewer images.
  • 49% of marketers utilize visuals on blogs and websites after social channels like Facebook and Instagram.
  • Quality visual content brings traffic to your website and establishes brand credibility. 
  • Viral visual content produces inbound links. By publishing shareable visuals, you can build a powerful audience base online. For that, marketers don't need to advertise in the future.
  • PR Daily reports that those articles or blogs that contain visuals gain 94% more total views than those blogs containing no visuals.

(Source: Buzzsumo, PR daily, Venngage)

Visual Content Marketing and COVID 19:

During the pandemic, people were mostly bored and at home. As a result, they started consuming more content than before. 

Therefore, creators who utilized visual, engaging content drew the attention of most online users. 

  • More than half, 56.6% of marketers ensured that the pandemic had influenced their visual content marketing strategy.
  • 91% of digital marketers sensed the vitality of video content to increase brand value.
  • 68% of consumers think the pandemic has impacted the number of video content they watch.
  • 96% of these consumers report that the increased video consumption has impacted them.
  • The primary adaptation done by 70% of B2B marketers during the COVID-19 pandemic was the change in messaging and targeting strategy. This was the number one change in several B2B content strategies.
  • Visual content is key in the top 5 most powerful B2B marketing tactics.
  • 83% of organizations quickly modified their content marketing strategy because of the pandemic.
  • Nearly 70% of marketers report that the pandemic significantly affected their visual content marketing, resulting in change.
  • 83% of companies had made some modifications already.

(Source:Axon Garside, MarTech Alliance Finances Online)

Visual Content Marketing and Consumers:

Now let's learn the behavior of consumers: which devices, social media platforms, and content do consumers like?

  • According to visual content marketing statistics, most users have started moving to mobile devices.
  • 96% of online customers watch videos before purchasing a service or product.
  • According to research, visual content like video influences people by 144% to purchase a product.
  • 85% of internet users consume content from several devices altogether.
  • As per the visual content marketing reports in 2019: consumers want at least some visuals in content.
  • Right now, 91% of viewers prefer visual content to text-based content.
  • Verizon Media reports that 69% of viewers watch online videos without sound.
  • 70% of YouTube viewers watch videos to find solutions to their problems in their studies, hobbies, or work.
  • As per a recent report, 86% of buyers said they want to access visual content on demand.

(Source: SAG IPL, Digital Commerce 360)

Poll Everywhere, Forbes, Think With Google, Visme)

Statistics of Visual Content Marketing and Countries

Here are some statistics of consumers of specific countries.

  • More than 68.7 million people in the United States of America use Augmented Reality once per month.
  • According to the prediction, 42.9 million USA people might use VR monthly.
  • ComScore reports that 85% of internet users in the USA watch online videos. Therefore, visual content marketing provides more profitable results than outdated images and graphics when it comes to getting the attention of a targeted audience. 

Also, you have to be balanced in creating engaging video content and other visuals such as infographics.

(Source: eMarketer, Visme)

In Conclusion

With the evaluation of technology, the behavior of consumers and customers has changed. Only text-based content and low-quality images won't attract consumers' attention. 

Also, visuals, vivid color, and animations have a powerful impact on human psychology. Therefore, you cannot implement old-school methods in content marketing strategy. 

Currently, 84% of all marketers use visual content in their marketing strategy, so there is no reason not to use them to grow your audience reach and business.
So that's the end. We have provided complete statistics for visual content marketing. If you have any questions, comment below. Our team will respond to you as soon as possible.

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