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Do you want to double the views, visibility, and user engagement of your website and social media page?
If this is the case, we know the key to establishing a strong connection with your audience and increasing sales. That is the visual content.
White papers are not the answer to the success of inbound marketing anymore. You cannot attract, engage, and delight your customer with those. Moreover, 65% of people are visual learners. That's why you need to employ visual content to bring your marketing campaign to the next level.
This article will share the current trends and statistics of visual content marketing to help you promote your brand and connect with the customers more effectively.
So, stay tuned with us till the end to upgrade your knowledge in visual content creation.
What is Visual Content?
Visual content is image-based digital content that delivers informative information through colorful graphics and educates the viewers more interestingly.
Visual content is also known as:
When you explain any topic using visuals within text content, it helps your readers skim through the content and understands and remember the facts.
And the best thing is that there are several types of visual content in digital media. These are:
What is Visual Content Marketing?
Visual content marketing is about providing valuable information and building trust with your consumers in a visually appealing way to increase content marketing efforts and grow your business.
The internet is changing rapidly, along with the contents on the internet. People are no longer interested in only text-based content that takes time to consume.
Rather, they are looking for content that is easy to consume and memorize. In this situation, visual contents play a key role for content marketers as it has many benefits.
Benefits of Visual Content Marketing?
As visual content is highly efficient in boosting organic traffic, social shares, and getting backlinks, 37% of digital marketers adopt visual content as their primary type.
Also, people are in a hurry and don't want to get bored while reading your posts. At this moment, visual content comes into play as it keeps your audience interested in your post and increases engagement with your content.
Here are some benefits of visual content marketing:
So, creating top-notch visuals for your social media posts or blogs will produce more engaging e-Learning content.
Whether a social media content creator or a webmaster, you need to use visuals to increase audience engagement.
But how to be a successful visual content creator?
For that, you need to observe how the marketers use visuals to grow social media engagement and increase traffic to their website.
Now you will share 60 Visual content marketing statistics that will let every creator design visual content more effectively.
60 Visual Content Marketing Statistics
There has been a complete shift in content marketing trends. Especially after the pandemic, the content marketing strategy for content got a new direction.
Here are some trends, facts, and statistics of visual content marketing in today's world.
General Visual Content Statistics:
Before moving to the content marketers and different types of visuals, let's see some common statistics of visual content.
(Source: Shiftelearning, Poll Everywhere, Pepper content, Wyzowl, 2021)
Must-Know Visual Content Marketing Statistics:
Let's read some must-know visual content marketing statistics and present-day market trends.
(Source: SAG IPL, Visme)
Statistics of Visual Content Marketing Share
Let's know the number of businesses and marketers implementing visuals in their content.
(Source: Venngage, Visme)
Statistics of Different Visual Content Forms:
When it comes to visual content, video is the king. Also, infographics and illustrations help to generate customer engagement.
Moreover, visuals let us create amazing eLearning courses.
(Source: Shiftelearning, Finances Online, HubSpot, Cisco, Content Marketing Institute)
Statistics of Content Creators and Visual Content Marketing
Let's learn how content marketers utilized visuals in their content marketing; also, look at the expense they spend on generating visuals.
And the serious problem is generating visual content materials regularly.
(Source: Venngage, IMPACT+, Pepper Content, HubSpot, Visme, Elite Content Marketer, 2021)
Visual Content Marketing and Human Psychology:
Colorful graphics, Infographics, and high-quality images impact the readers' learning, information processing, and recall.
But, most importantly, it influences and encourages normal users to become a customer.
(Source: Brain Rules, Shiftelearning, Smart Insights, PR Daily)
Statistics of Visual Content and Company:
Nowadays, companies have started relying on visuals.
From small to big companies and brands utilize video and infographics chiefly in their content marketing campaign.
(Source: Cision PR Newswire, Venngage, Content Marketing Institute, Finances Online)
Statistics of Visual Content and Social Media:
Around 59% of all internet users are social media users.
Therefore, marketers always target different social media platforms to attract customers and increase sales.
And visuals can help you to get that success.
(Source: Venngage, Social Media Examiner Finance Online, BloggingX, MarketingDigiBook, Hubspot, Twitter Business, Socialinsider)
Visual Content Marketing and Website:
Graphics play a major role in getting traffic and shares for websites and blogs. Also, it helps in branding.
(Source: Buzzsumo, PR daily, Venngage)
Visual Content Marketing and COVID 19:
During the pandemic, people were mostly bored and at home. As a result, they started consuming more content than before.
Therefore, creators who utilized visual, engaging content drew the attention of most online users.
(Source:Axon Garside, MarTech Alliance Finances Online)
Visual Content Marketing and Consumers:
Now let's learn the behavior of consumers: which devices, social media platforms, and content do consumers like?
(Source: SAG IPL, Digital Commerce 360)
Poll Everywhere, Forbes, Think With Google, Visme)
Statistics of Visual Content Marketing and Countries
Here are some statistics of consumers of specific countries.
Also, you have to be balanced in creating engaging video content and other visuals such as infographics.
(Source: eMarketer, Visme)
With the evaluation of technology, the behavior of consumers and customers has changed. Only text-based content and low-quality images won't attract consumers' attention.
Also, visuals, vivid color, and animations have a powerful impact on human psychology. Therefore, you cannot implement old-school methods in content marketing strategy.
Currently, 84% of all marketers use visual content in their marketing strategy, so there is no reason not to use them to grow your audience reach and business.
So that's the end. We have provided complete statistics for visual content marketing. If you have any questions, comment below. Our team will respond to you as soon as possible.