Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. We review these products after doing a lot of research, we check all features and recommend the best products only.

According to popular belief, the world is now in our hands, and knowledge is at our fingertips. As a result, many people spend a significant period on the internet. It could be for various reasons, such as buying a product, using a service, reading a blog, or simply having fun.

Businesses have gone online, given the amount of time individuals spend on the internet. Having a website and a social media presence has become crucial for business owners. 

If you run a business and don't have a website, you could miss out on many potential customers. Understanding the value of a website is essential to expanding your business significantly.

It's no secret that WordPress is an excellent place to start when creating a website. An outstanding feature of WordPress is the number of plugins available to people. Online businesses rely heavily on landing pages and sales funnels. Using WordPress plugins like OptimizePress, you can achieve this today.

Let's explore the uses and new features of OptimizePress 3.0.

What is OptimizePress 3.0?

OptimizePress is a simple web application that assists individuals and businesses in creating high-converting landing pages, secure membership portals, sales pages, launch funnels, and blog sites.

OptimizePress integrates with several programs, including MailChimp, iMember360, and Google Analytics. In addition, there are other connectors for email marketing, analytics, and CRM.

It also comes with over 40 unique elements to help you make your page more functional. The pieces are very customizable, allowing you to build one-of-a-kind designs. In addition, OptimizePress has the advantage of allowing you to create membership sites, blogs, and sales pages without using any additional plugins.

OptimizePress is a simple web application that assists individuals and businesses in creating high-converting landing pages, secure membership portals, sales pages, launch funnels, and blog sites.

  • The product may create a wide range of content.
  • You can choose from over 100 landing page templates.
  • Creating a page is sped up by using templates and predefined sections.
  • By default, it can construct mobile-responsive landing pages and other features.
  • It is low-cost.
  • It is simple to use.
  • OptimizePress 3.0 cannot edit the content that was created using OptimizePress 2.0. As a result, you may need to transfer the 2.0 material to 3.0. This move may take some time.
  • It's a paid subscription service (renewed annually).
  • There isn't a proper drag-and-drop solution here. Only the authorized regions on the website allow you to drag any element.
  • Custom sections are not possible.

Price: $99/year

OptimizePress Review: The Key Features

OptimizePress 3 comes with several distinct essential features from which to choose.


The visual, drag-and-drop page builder and a specific theme are available to OptimizePress 3 users.

Depending on your package, you might also gain access to a funnel builder and a sales notification plugin.

Let's begin our OptimizePress 3 review by looking over the features in detail.

OptimizePress Builder

OptimizeBuilder is a page builder that allows you to drag and drop elements on your page. OptimizeBuilder is the company's main product. It is a visual page builder with drag-and-drop functionality.

If you've used prior versions of OptimizePress, you'll notice that the new builder is quite different. Its features include:

  • It boasts one of the fastest inline editing experiences.
  • There are a plethora of well-designed, importable landing page templates available.
  • Countdown timers and opt-in forms are conversion-oriented features.
  • A two-step opt-in tool is already built-in.

Smart Theme v3

The Smart Theme is a good selection of templates. Because OptimizeBuilder is a plugin, you can use it to create page content, but you'll still need a theme to use it.

You can use whatever theme you choose, or you can use the Smart Theme that comes with the builder and serves as a configurable framework. Its features include:

  • Right out of the box, the theme looks lovely and fresh.
  • The WordPress Customizer gives you a lot of control over the appearance of your website.
  • A script management tool, built-in social follow buttons, and opt-in forms are just a few of the valuable features.

OptimizeFunnels – Create Full Sales Funnels

While OptimizeBuilder allows you to generate single designs, OptimizeFunnels aids in the creation of complete sales funnels.

Because OptimizeFunnels is still relatively new, its complete feature list isn't available for now.

The developers, on the other hand, have plans to include:

  • Payments can be processed immediately through the built-in checkout.
  • Statistics are built-in to help you determine how effective your funnels are.


OptimizeUrgency makes it simple to integrate real-time sales notifications into your website. These alerts can be generated using the following methods:

  • WooCommerce revenue
  • Manual information
  • External offers or new content


This easy checkout system integrates with OptimizeFunnels to allow you to sell digital products from your OptimizePress pages quickly and easily.

OptimizePress Dashboard

You get a specialized OptimizePress dashboard to help you manage all of your tools:


You can also set up integrations with OptimizePress's 20+ services here:


Selectively enabling/disabling scripts and styles on your OptimizePress designs is another helpful tool in the dashboard area.

When utilizing the blank template, you may not want scripts and styles from your theme or other plugins to load on your OptimizePress designs for performance reasons.

You can disable/enable as many elements as needed using simple checkboxes to maintain your OptimizePress designs bloat-free and fast-loading:


OptimizePress Builder’s additional features

Let's take a look at some of the new OptimizePress builder's features that you'll like.

When using the builder to create a new page, you can use one of the numerous pre-made templates or start from scratch.

One thing to note is that the templates are well-made — most of them appear to have been created by a professional designer:


Instead of beginning from scratch, We will use one of our favorite templates for this example.

The builder uses an immersive full-width view. There are no sidebars that stay on all the time or anything else that could obstruct your design. Apart from the live visual preview, the only other interface feature is a toolbar at the top of the screen:


Almost Everything is Inline

Almost every setting in the builder is inline, which is one of the people's favorite features. That is, you may work by simply clicking on design elements rather than switching back and forth between sidebars.

If you want to change the text on the website, for example, click and type:


When you update an element's settings, they appear inline rather than in a sidebar, as they do with Elementor and many other WordPress page builder plugins:


If you access an element's advanced options, the only exception is that you won't be able to do so. However, this will sometimes open those advanced settings in the sidebar, depending on the element:


The benefit of adopting this inline technique is that it allows you to create pages faster, which is an essential factor to consider when choosing a WordPress page builder.

Instead of opening a sidebar, you might click on a tab and alter the space there.

Drag and drop on the visual preview is all it takes. That is, of course, how it should be!

A Good Selection of Content Elements

You can click the Elements button on the toolbar to add new content to your page. It brings up a sidebar with a complete list of elements.

To add an element to your design, you have to drag it onto the page.

There are a lot of elements to choose from in OptimizePress. Some of the factors worth highlighting, in addition to all of the fundamental building blocks, are:

  • Create opt-in forms that connect to popular email marketing providers, CRMs, or webinar services with the Optin form.
  • Countdown Timers – Use countdown timers to create a sense of urgency.
  • Testimonial – a quick and easy technique to include social proof.

Automatic Column Creation 

Another feature You will like is this one, which will help you develop pages faster.

Many page builders need you to set up your section/column arrangement. Then you can add elements to the grid that already exist.

You may not realize it, but this can consume a significant amount of time and limit your design flexibility.

OptimizePress is a lot smarter than WordPress. For example, you can drag a new content element anywhere on the page, including into its column, when you drag it over. Then, drag it to the desired place, and OptimizePress will highlight the layout for you:


OptimizePress will place the button to the right of the highlighted column in the example above:


It may appear insignificant, yet it is one of OptimizePress's most valuable features.

Design Presets

Design presets are another option that might help you save time. OptimizePress will automatically recommend presets for numerous elements that you can apply to the component quickly:


The parameters of the element can then be tweaked as needed.

It is beneficial if you aren't a designer because you won't have to bother manually tweaking each design set.

Global Elements

Global Elements is a helpful option if you need to reuse the same design across multiple pages.

A testimonial block, for example, might be used on numerous pages.

What happens if you want to change the testimonial later? Do you have to manually update the testimonial element on each page where it appears?

No! When you declare an element as global, you can make changes to it once and have them applied to all instances of the global component.

To mark an element as global, right-click it and select Mark Element as Global:


From a specific Globals option on the toolbar, you can then insert global elements in other designs:


Settings & Previews for Responsive Design

By default, all of the designs you build with OptimizePress are responsive, so they'll look amazing on any device.

OptimizePress has a built-in preview feature that you can use to see how your design will look on different devices:


But here's the cool thing:

Any design changes you make in the responsive preview will only apply to those devices.

If you adjust the text size to 13 px in the mobile preview, the font will also be 13 px, but only for mobile designs. It allows you to delve deeper and optimize your designs for various devices.

If necessary, you can also hide certain content pieces on different devices.

Create Popup Overlays

Finally, we have a built-in tool to assist you in creating a popup overlay, which is one of the unique features (AKA a two-step opt-in). So users could, for example, click a button to open a popup containing the opt-in form.

While some other page builders allow you to create popups, We have never seen this functionality built within the builder itself.

All you have to do is click the button on the toolbar to bring up the popup overlay:


Given how many people will be using OptimizePress for landing pages, having this capability built-in is helpful.

OptimizePress Pricing Plans

  • The OptimizePress Essential plan is $99 per year and includes usage and support for one website. It offers you access to all essential features and allows you to create an infinite number of pages.
  • The cost of a business license is $149 per year. This package includes access to sell courses and increased use and support for five websites. It also contains Unsplash integration, giving you over one million photographs. This package also includes priority email support for users.

The most popular suite option has a yearly fee of $199. It includes 20 websites and OptimizeFunnels, which allows you to design marketing funnels. OptimizeLeads, a hosted opt-in program, is also included as part of this package.


Why choose OptimizePress?   

In WordPress, OptimizePress is the most powerful page builder for developing marketing pages and sites. Here are a few reasons for using this page builder.

It offers over 100 tested designs that you can rapidly select and publish, so you don't have to start from zero or pay an expensive designer. Update the text, add your sign-up form or checkout, and you'll have a finished page in minutes.

Its optin forms and integrations will help you quickly grow your list. To add to your company's growth, you should always create a subscriber list. You can soon build optimized sites to get more visitors to subscribe with landing pages and optin forms. 

Use OptimizePress powerful OnePage template sets [Business & Suite plans] to swiftly and efficiently construct excellent-looking content areas for your online courses and subscriptions. Then, link your membership or online course plugin, and you'll be ready to accept your first members in a matter of minutes.

Other benefits of using OptimizePress:

  • You have no coding knowledge or expertise: When creating flawless landing pages, the Visual Editor function is your best friend.
  • Offer pages: You can develop strong pages that automatically sell your products and services using OptimizePress' sales and offer page templates. You only need to generate visitors to these pages, and your offer page will take care of the rest.
  • Faster Website speed: With their new Page Builder, OptimizePress has gone beyond that to ensure that you never have to worry about poor loading speeds again.

Final Verdict: Should you buy OptimizePress?

Compared to previous versions, OptimizePress 3 is a tremendous step forward. It's a pleasure to utilize the new OptimizeBuilder. It provides one of the fastest design experiences of any page builder, with many inline editing possibilities and convenient features. It also has a fantastic responsive design, essential in 2022 and beyond.

When you add in all of its marketing-focused aspects and integrations, as well as the funnel builder tool, you have an appealing WordPress design experience for marketers or anybody else wanting to create conversion-focused landing pages or sales sites.

Purchase OptimizePress 3 right now if you want to get started. Then, if you don't like it, there's no risk because all plans come with a 30-day money-back guarantee.

We hope you found this OptimizePress review helpful.


How easy is it to set up OptimizePress 3?

What sort of templates will you find in OptimizePress3?

Do I need to use the OptimizePress theme?

What do I need to use OptimizePress 3.0?

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