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With abundant competitors in the market, it is challenging to stand out and grow your business among the customers. It is quite often observed that start-ups and small businesses with bright ideas and products tend to lack the captivation of consumers on their products and services and eventually see a downfall.

This could either be due to the user experience, lack of marketing and sales automation, and complexities in the navigation of the site interface. 

How can this be rectified by the business persons?

It is crucial to stand out in a way where your potential consumers can explore your product range and services with ease and that they are being redirected to the checkout or opt-in point as soon as possible. 

Now, how can we automate our website so it tracks the activities of the visitors and responds accordingly to generate leads? Enter, Landing Pages!

Landing pages are the post-click site pages that a visitor is redirected to when they opt-in for a subscription or click on an embedded link after showing interest in a business’ product. 

This page provides the visitor all the information in brief as to what they are looking forward to in return for simple contact details like email ID, name and phone number. 

This information alone creates a lead and if the landing page has hero sections and strong CTAs, you have a customer! 

However, not all are gifted with a tech brain to code and create the exact landing page that you need and this is where landing page builders come to the rescue. 

Landing page builders are platforms that help a business grow by creating high conversion rate landing pages, like the one we’re about to discuss today. Let’s explore our builder Leadpages.

What is Leadpages?

Leadpages is an American marketing and landing page building platform founded in 2012 by Clay Collins and Tracy Simmons that can help its users easily create digital content that’s engineered by expert marketers to turn the previously unconvertable clicks into potential customers.

With Leadpages, you can build a brand for your business and showcase your business with DIY websites and landing pages that can help your visitors to take action. This way you can grow your email subscriber list with opt-in offers, instant digital file delivery, and conversion-optimized content.

As Leadpages focuses on the marketing and sales for your digital products, you will eventually increase your income with high-converting sales pages, built-in checkouts, and secure online payments powered by Stripe. 

Leadpages

Leadpages not only helps you build a business but also in controlling it by checking up on your performance with real-time tracking and running unlimited split tests or A/B testings to maximize your feedback and results.

As we’re well aware of the importance of mobile post-clicks, Leadpages provides assistance in creating and publishing professional-quality, mobile-responsive pages in a matter of minutes without having to perform any sort of coding with pre-designed templates and drag-and-drop customization.

As a whole, Leadpages compounds to be a stimulant for a high conversion rate for your business and to understand how it creates sales pages and its management let’s have a closer look at its features, performance and prototypical consumers.

leadpages-logo

Leadpages is an American marketing and landing page building platform founded in 2012 by Clay Collins and Tracy Simmons that can help its users easily create digital content that’s engineered by expert marketers to turn the previously unconvertable clicks into potential customers.

Pros
  • A/B testing and analysis.
  • 15+ Interactive widgets for landing pages and websites. 
  • 200+ pre-designed and customizable templates for landing pages and websites. 
  • Predictive and real-time analysis with Leadmeter.
  • Unlimited lead generation and landing page publishing.
  • Powerful drag and drop editor.
  • 40+ integrations for 12+ software and tools.
  • Fast speed browsing and hosting for the user
Cons
  • site analysis and management.
  • Problems in editing tools such as sizing, alignment, spacing, and others.
  • Complex user interfaces for creating customizable templates and integrating with CRM.
Rating  

Price: $37/year

Who is Leadpages Best for?

Leadpages, as we discussed before, is a platform that helps in the generation of leads and profiling your landing pages to a better user experience with interactive blocks, CTAs and sections. Now, before we get into the core elements of Leadpages, let’s talk about who this platform is made for? 

Small Businesses

Small businesses often generate less revenue in their initial stages and this is the period where they need to make a mark on the market with their products and services. With Leadpages, you can create websites and landing pages at affordable prices with SEO-friendly content so that your business site is ranking high and the conversion is more. 

Hence, Leadpages is a good alternative for small businesses and start-ups.  

Medium Enterprises 

The next users for Leadpages are medium enterprises. These businesses are majorly looking for sales conversion as they have already set up a brand of their own and Leadpages enables connections with other platform domains, so there’s no hindrance there and the business can grow with split test feedback and conversion tools.

Freelancers

Just as small businesses or startups, freelancers are also a group of creators and in order to grow in the market, they need to reach for their products and services which can only be achieved by having an optimized website and landing page. 

For freelances, Leadpages is affordable as they cannot consume a lot of revenue on marketing and sales automation at once. With monthly plans, they can grow their business and leads.

These are the few targeted consumers but any and everyone can use Leadpages without having to worry about code technicalities. However, there are a few limitations for large enterprises even in the advanced plan.

Leadpages Review: The Key Features

Landing Page Builder 

For more than a decade Leadpages have created, re-created and mastered their sales page developing component. Following are the high-quality landing page creation features that give Leadpages users the liberty and convenience to brand and grow their businesses. 

With Leadpages, you can create dedicated landing pages for each and every traffic source or campaign without having to worry about bandwidth or publishing limits error messages. 

You get a choice from a gallery of more than 200 professionally designed templates that take the creator’s block out of the creative process and you can easily customize them if you want to add other features or just want to create a unique user experience with your creativity. 

In no time, you can efficiently craft professional-looking landing pages without the need to hire designers or developers. You can add user functionality to your landing page with a countdown timer, video player, Calendly schedule, OpenTable reservation widget, and more within the Drag & Drop Builder. 

With Leadpages, link any ad and every campaign to a relevant landing page that is uniquely designed under your branding for a specific target audience. Gone are the days when businesses followed the ‘One-Size-Fits All’ motto and customized their content for each audience for maximum persuasive impact and result.

Digital Product

Now, let us give you an overview of how you can create a professional appearing Landing Page with minimal time and effort with Leadpages. 

Firstly create an account with Leadpages, which you can easily achieve by putting in your contact and credit card details. Your card will not be billed for the 14 days trial period and you can cancel the plan at the end of the two weeks.

Once you’re in, you can see a simple and intuitive interface for creating any digital content from landing pages to a website. 

  • Choose A Template

Upon viewing the site page you will see a ‘Create Landing Page’ and after clicking on that you will be redirected to choose a template. 

’When creating a landing page, Leadpages offers you a vast list of 200+ templates to choose from and you can categorize these templates into the most popular and the latest templates. ‘Most Popular’ here means the template that generates ‘Most Leads’

Landing Page
  • Customising Your Landing Page 

With the template of your choice, you can move forward with the process and if you want to change any element details of your template, Leadpages assists in customizing the styles and colour palettes of the templates with a few simple clicks. 

On the left-hand side panel, you can view a few features such as;

  • Page Layout 
  • Widgets
  • Page Styles
  • Page Tracking

As the name suggests, Page Layout and Page Styles help you control the sections of your landing page. You can add, remove or duplicate columns and rows as per your requirement with Page Layout and access the customization of font style, length, height, and colour with Page Styles. You can create a structured landing page with these elements.

Widgets are interactive and multimedia features for your landing page. You can add video and image, check out and opt-in pop-ups, alert bars, countdown timers, text columns and bars, CTAs, social links, forms, progress trackers, and much more for an extraordinary user experience.

These widgets can be added to your sales page with the easy drag and drop builder without having to manage the page manually. 

Pages

As for Page Tracking, it offers a bunch of features such as optimizing your landing page with SEO details such as meta-description, site page titles and site keywords. You can also add links to your social accounts like Facebook and create a lead-generating post.

Leadpages also helps you track your landing page with Google Analytics by adding an ID for the same. You will receive an analysis for your head section, opening and closing tags. 

Tracking
  • Adding A Lead Magnet 

With Leadpages integrations, you can add a lead magnet to any section of your landing page, preferably your CTAs and Opt-In forms. 

A lead magnet is a downloadable digital product link, for PDFs, newsletters, samples, free trials and so on, that will gather the contact details and redirect the entry of your visit to a selected email list via an email marketing integration like MailChimp and Aweber.  

To add a lead magnet, select your preferable section on the landing page and click on ‘Edit Content’. You will see a magnified dialogue box of the selected section or content popping up. Click on ‘Edit Integrations’. 

Integrations

Now you will observe a panel sliding on the left, you need to click on the ‘Lead Magnet’ bar which will redirect you to a list of integrations offered by Leadpages. After selecting your desired integration, add in the details of the sender, as in you or your company email ID, and finally, add your digital product or lead file link and hit ‘Save’. 

Lead Magnet

With this, you have created a lead magnet file and when you go back to your landing page you will see your filename under the ‘Lead Magnet’ section. You can also track your leads from here.

  • Publish Your Landing Page

Upon completing all your customization for your landing page, you can easily preview your landing page with the mobile layout and the desktop layout. However, you cannot adhere to customization if there are any changes to be made in the landing page appearance for the mobile layout. 

Once you are satisfied with the user interface for your landing page, you can add your existing domain link or you can easily publish your landing pages and pop-ups to any WordPress site as well with just a few clicks without any DNS record or CNAME setup required. Just simply install our plugin and start publishing. 

With Leadpages, you can also securely host your website and/or landing pages on a free Leadpages domain, secured with SSL encryption and hosted on an HTTPS address.

Hit ‘Publish’ to make your landing page public.

Publish

And just like that, you have created a high quality and high conversion rate landing page in optimal time with the help of Leadpages.

Here, we have created a lead-generating landing page but you can create other site pages as well like checkout pages, thank you pages, welcome pages, opt-in pages and many more with Leadpages with a similar format.

A/B Testing and Analytics

Leadpages aids in making you understand what your mass audience has to say about your landing pages with the help of A/B Testing or Split Test.

What is A/B Testing?

A/B Testing, in the simplest form, gives variations to your landing pages i.e. Option A and Option B. With this detailed analysis, you can get a better idea of what elements or components work for your branding and sales. 

In order to use this analysis, you need to create a hypothesis or a theory. For instance, your copy reports suggest that most of the visitors drop out of your landing page after reaching your call to action button and you could not secure any consumer data till now. 

For the above hypothesis, one of your landing pages for the split page should only have the CTAs button and the variation landing page should have an ‘Email ID’ bar and a lead magnet file attached to the CTAs button saying ‘Download PDF’.

You can easily create a split test with Leadpages when you have a theory to back it up. 

Now, how does the split test work once you create the variation landing page?

Split Test

You need to access your ‘Leadpages Dashboard’ and select Landing Pages > Create Split Test.

Choose the page for control and add the variation page for the split test to commence. Note that all of your pages, that are part of the test, should be published. 

Once you have added the variation pages to the test, you can control the distribution of traffic for each of the pages. You can add up to 10 pages for one split test run.

Traffic distribution can be allotted by using the handy slider or distributing it equally i.e selected percentage of traffic for unique customers on each landing page

Analysis

This test will be public on your domain or the subdomain hosted by Leadpages. 

You can end the test by accessing the dashboard and selecting Landing Pages > Options > Choose The Winner and End The Test or just the End Test option.

Upon the test ends, you will receive a detailed analytical report of the two landing pages such as conversions and conversion rate and the number of visitors. With this data, you can choose your best option on the basis of market analysis.  

Leadpages uses ROI Tracking for marketing and sales with which you can get a detailed picture of each campaign’s performance and it update analytics in real-time.

This lets you instantly determine if your page is performing well or you should pull out from the ad campaign and secure your advertising budget.

Website Building 

Leadpages offers more than just site pages. You can create a full-fledged website with the in-built website builder and host your sales pages on it.

This is a very convenient way to integrate your landing pages into your domain as you do not have to move around platforms for links and external tools. Especially for checkouts. 

Just like the landing pages, creating websites is customizable and intuitive in terms of templates, products and content management. You can choose from over 100 prebuilt sections that are integrated with drag and drop builder which can be used on any website.

With Leadpages’ Site Builder, you can expertly add pages to your website by selecting pre-designed page templates such as an About page, Team page, Event page, Gallery page, and more and it also lets you start from a blank page and build your own.

You can enhance the user experience and make your website and products more desirable by adding visual weightage with Shutterstock premium images right inside your Leadpages account and enjoy unlimited use of your Shutterstock images anywhere within the Drag & Drop Builder.

Leadpages gives you the liberty to customize every page and pop-up with your brand’s unique logo, look, and feel for your website.

Add as many pages you want, each for a different set of purposes and you can choose from a professionally-designed, conversion-optimized template and customize it to fit your needs inside our drag & drop builder. 

Website

If you want to create something unique of your own simply start your web page from scratch and create any design, pulling in existing widgets and functionality wherever you like.

You can add custom HTML, CSS, and JavaScript to the header, body, and footer to fully customize your website. You can make your website more interactive with multimedia and Leadpages helps in embedding videos from YouTube.

Leadpages also offers an in-built seamless CMS, Content Managing System, where you can proficiently manage your website, landing pages, pop-ups, and alert bars within a single account. It eliminates the concept of external or outsourcing tools.

If you don’t have a domain of your own yet and are starting new with Leadpages, you need not worry.

Conversion Tools 

We’ve already discussed how important a conversion tool Landing Pages are and how they help in increasing the conversion rate. Now, let’s move on to our remaining two tools that, as a part of the landing or sales pages of any kind, can be very beneficial and interactive with the visitor.

The first tool for high-quality conversion is Pop-Up Forms.

We have all come across forms that just open as a dialogue box and consist of a few questions or just your email details for newsletters or subscriptions. These forms are referred to as Pop-up forms.

With Leadpages, it is easy to create pop-ups because it uses the behaviour and time-triggered pop-up settings.

For instance, you can trigger your pop-up to appear when visitors move their mouse in a way that indicates an intent to leave the page like toward the upper right corner of the browser window. These types of pop-up forms are termed Exit Intent Forms.

Other than Exit Intent pop-up forms, you can also create Time Delayed pop-up forms where you can trigger or align your pop-up to appear after a certain amount of time has passed or a certain number of page views have occurred.

Along with this, you can also create Trigger Events where your pop-ups appear whenever a visitor clicks on an image, button, or hyperlink text.

With most landing page templates in Leadpages, come preloaded on-page pop-ups ready for you to edit, or add one to any page or site you’re working on. 

You can also easily put your pop-up on any platform or website that allows for the use of HTML and JavaScript, such as WordPress or Squarespace. In this way, you can add pop-ups not only to your website here in Leadpages but also to the other platforms and domains.

Pop up

Now, let's move on to our last conversion tool; Alert Bars.

When you visit a website and there’s an attractive banner on the topmost section of the page mentioning the 40% sale for their product, this is a pitch to divert the consumers to see what is currently available at discounted prices. 

This particular section, mostly placed on the topmost section of the page and lengths the page width, summarises the ongoing sales, discounts, offers, events, contests, and others to captivate the attention of the visitor. This banner is called an Alert Bar.

Leadpages helps you create alert bars from four mobile responsive layouts that automatically adjust to appear in the optimum position depending on your visitor’s device screen size.

Here, you can even add opt-in forms or textual announcements to announce your latest deal or invite your web visitors to opt into your email list by submitting a name and email address on a fixed header.

Start with a pre-designed, mobile-responsive layout that can remain sticky to the top of your website for desktop or the bottom for desktop and mobile users.

Whether you’re announcing a discount sale or sending traffic to a freshly published blog post, a banner will get the headlines across without hindering a user’s experience. 

With Leadpages, you can include a simple opt-in form and CTA button to boost conversions and reduce bounce rates. You can customize and automatically route your new subscribers directly to your email list or segment within your preferred email app.

Alert Bar

How to add a Pop-up Form or Alert Bar to the site page

In order to create a conversion tool from the above-mentioned, you just have to follow these simple steps after creating a website or landing page.

Dashboard > Landing Page > Choose your designed landing page > Select Widgets > Scroll down to find Alert Bars and Pop-Up Forms > Use the drag and drop method to add the widget to your page.

And that’s it, you have a high conversion rate brewing!

CTAs and Checkouts 

Creating CTAs is easy, just add an interactive button with ‘Download Now’, ‘Buy Now’, ‘Subscribe’, among others but it’s the post-click experience that also equally matters. This is your checkout landing page.

Leadpages Checkouts make it easy to promote products and sell professional services online through any webpage and sales page. Display the full range of your products and services on your website and collect payments seamlessly with a checkout close at hand.

You can also create checkout CTAs with conversion tools like pop-ups and collect standard fields like email address, card number, expiration date, CVC/ CVV, billing zip code, shipping-related information, as well as any additional information you may desire such as name, phone number and others with the customizable field forms.

Leadpages Checkout is integrated and powered by the payment gateway Stripe and hence, you can automatically bill clients for recurring services or subscriptions at set intervals and create a steady income stream for your business. 

Checkout

You can conveniently create a tiered pricing page so clients can engage with your services at the cadence and duration that’s doable for them. In addition to processing their payment, send your customer data to a third-party integration (such as an ESP or CRM).

With digital asset delivery, you can expertly sell and deliver everything from webinars and courses, to ebooks and albums. Sell your live training package in a one-to-many format and reinforce the value by comparing the webinar to the cost of private coaching.

Integrations 

Leadpages provides a vast range of features in creating landing pages and websites with in-built conversions tools and analysis but this is not it.

Leadpages is ready to assist you with any outsourcing you might require while developing a sales page with 40+ integrations. You can easily connect your page with an integration of your liking with marketing and sales tools and send your leads to your ESP, CRM, webinar app, and much more. 

With Leadpages, you can capture leads with optimized ads & landing pages and then let the data flow to 1000+ Apps through Zapier. You can even redirect your leads straight to advanced integrations including Hubspot, Marketo, and Salesforce/Pardot for marketing and sales automation.

As mentioned before for Lead Magnets, you can aptly link your favourite email marketing account, whether you use MailChimp, Aweber, ConstantContact, or another tool, to add subscribers to email lists. 

Integration

You can also use software for Live Chat like using chat.io and Leadpages together enables you to talk to your on-site visitors or include a chatbot or live chat functionality on any landing page or website with Drift which is integrated via Zapier to create or update a contact record. 

With integrations in more than 10 specialized elements, Leadpages helps you use external tools as well for increasing your conversion rate and helping you grow your business.

Leadpages Pricing Plans

Leadpages offers a free trial for 14 days, after which you can upgrade to a paid plan. There are two paid plans that are provided and one advanced featured plan for medium enterprises.

The Standard Plan: $49/month or $37/month if billed yearly.

Included Features

  • 1 Site
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support
  • (Chat, Email)
  • 40+ Standard Integrations

The Pro/Professional Plan: $99/month or $74/month if billed yearly.

Included Features

  • 3 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Priority Tech Support
  • (Phone, Chat, Email)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing

The Advance Plan

  • The Leadpages Advanced Plan helps you stay organized with a master account and 5 client accounts, each loaded with Pro Plan features advanced integrations, and a 1-on-1 onboarding call.
  • This plan is billed independently.

The above plans all suit different users like the Standard Plan is best for freelancers as their requirement for sites and features is minimal. If they want to add certain features that are not included in the plan they can outsource that system or software as they get all the integrations.

The Pro Plan is suitable for small businesses that have fewer clients and revenue generation. With the help of Leadpages, they can grow and do that this plan is more than sufficient. 

The Advanced Plan is majorly for medium-sized businesses where the main requirement is to convert their visitors into leads and to automate marketing and sales instantaneously. And this demands advanced features.

Leadpages Alternatives & Competitors

Leadpages has served as a landing page builder for a decade now and since there have been other competitors in the market that offer similar features or more for the same process. So, let’s analyze Leadpages competitors to understand how it stands out from the others.

We’ll be analyzing the alternatives on the basis on;

  • Price
  • Landing Page Builder
  • Functionality 
  • Split Testing
  • Real-Time Analysis 
  • Prototypical Consumer

Leadpages vs Unbounce

Features  Leadpages Unbounce
Price$37/month $81/month
Landing Page BuilderLeadpages creates landing pages with conversion tools like pop-up forms and alert bars and tracking, customization of branding, fields and templates and Leadmeter for real-time analysis.Unbounce offers flexible customisation of branding and templates with drag and drop builder with a vast range of complex features and elements.
FunctionalityLeadpages offers 40+ integrations and email tagging for lead magnets. 15+ Interactive widgets and scheduling with Calendy for pop-ups.Unbounce provides 12 in-built integrations and dynamic text replacements for expert marketers.
Split TestingLeadpages provides A/B testing.Unbounce provides A/B testing and multivariate testing.
Real-Time AnalysisLeadpages offers real-time and predictive analysis with Leadmeter. Unbounce does not have provision for real-time analysis as such.
Prototypical Consumer Start-ups, Small Businesses, Medium Enterprises and Freelancers.Start-ups, Small Businesses, Medium Enterprises, Large Enterprises and Freelancers.

Leadpages vs Instapage

Features  Leadpages Instapage
Price$37/month $99/month
Landing Page BuilderLeadpages creates landing pages with conversion tools like pop-up forms and alert bars and tracking, customization of branding, fields and templates, and Leadmeter for real-time analysis.Instapage has an intuitive user-friendly interface for creating landing pages, especially the grid-free drag and drop which however can be overwhelming for beginners or tech laymen.
FunctionalityLeadpages offers 40+ integrations and email tagging for lead magnets. 15+ Interactive widgets and scheduling with Calendly for pop-ups.Instapage provides 100+ Integrations, dynamic text replacement, 11 widgets, and email tagging.
Split TestingLeadpages provides A/B testing.Instapage provides A/B testing and multivariate testing.
Real-Time AnalysisLeadpages offers real-time and predictive analysis with Leadmeter. Instapage also has provision for real-time analysis.
Prototypical Consumer Start-ups, Small Businesses, Medium Enterprises and Freelancers.Medium Enterprises and Large Enterprises. 

Final Verdict: Is Leadpages Worth It?

In a nutshell, Leadpages is a platform that helps you take a leap in your business in terms of growth, branding, and optimization. Leadpages has a lot to offer with less complexity and overwhelming elements. You can easily create a high-ranking website, a high conversion rate sales page, a checkout page, and more with interactive widgets and conversion tools. 

With Leadmeter, the users can get a better understanding of how their landing page will perform once published in the public domain. Leadpages offers real-time analysis of your page customization and gives predictive analysis for the same.

To expand and create authority in the market for your brand and business, you know where to start!  

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