Leadpages Review 2025: Create High Conversion Rate Landing Pages

With abundant competitors in the market, it is challenging to stand out and grow your business among customers. It is quite often observed that start-ups and small businesses with bright ideas and products tend to lack consumers' attraction to their products and services and eventually see a downfall.

This could be due to the user experience, lack of marketing and sales automation, or complexities in the site interface's navigation. 

How can business people rectify this?

It is crucial to stand out in a way where your potential consumers can explore your product range and services with ease and that they are being redirected to the checkout or opt-in point as soon as possible. 

Now, how can we automate our website so it tracks visitors' activities and responds accordingly to generate leads? Enter Landing Pages!

Landing pages are the post-click site pages that visitors are redirected to when they opt in for a subscription or click on an embedded link after showing interest in a business’s product.

This page provides the visitor with brief information about what they are looking forward to in return for simple contact details like email ID, name, and phone number. 

This information alone creates a lead, and if the landing page has hero sections and strong CTAs, you have a customer! 

However, not all are gifted with a tech brain to code and create the exact landing page that you need, and this is where landing page builders come to the rescue.

Landing page builders are platforms that help a business grow by creating high-conversion-rate landing pages, like the one we’re about to discuss today. Let’s explore our builder, Leadpages.

Let's jump into Leadpages Review to learn More…

What is Leadpages?

Leadpages is an American marketing and landing page-building platform founded in 2012 by Clay Collins and Tracy Simmons. It allows users to easily create digital content engineered by expert marketers to turn previously unconvertable clicks into potential customers.

With Leadpages, you can build a brand for your business and showcase your business with DIY websites and landing pages that can help your visitors take action. This way, you can grow your email subscriber list with opt-in offers, instant digital file delivery, and conversion-optimized content.

As Leadpages focuses on marketing and sales for your digital products, you will eventually increase your income with high-converting sales pages, built-in checkouts, and secure online payments powered by Stripe. 

Leadpages not only helps you build a business but also controls it by monitoring your performance with real-time tracking and running unlimited split tests or A/B testing to maximize your feedback and results.

As we’re well aware of the importance of mobile post-clicks, Leadpages assists in creating and publishing professional-quality, mobile-responsive pages in a matter of minutes without having to perform any coding with pre-designed templates and drag-and-drop customization.

As a whole, Leadpages stimulates a high conversion rate for your business. To understand how it creates sales pages and its management, let’s examine its features, performance, and prototypical consumers.

Leadpages Key Features

1. Landing Page Builder 

For more than a decade, Leadpages has created, re-created, and mastered its sales page development component. The following are the high-quality landing page creation features that give Leadpages users the liberty and convenience to brand and grow their businesses. 

With Leadpages, you can create dedicated landing pages for each traffic source or campaign without worrying about bandwidth or publishing limit error messages. 

You can choose from a gallery of more than 200 professionally designed templates that remove the creator’s block from the creative process. You can easily customize them to add other features or create a unique user experience with your creativity. 

In no time, you can efficiently craft professional-looking landing pages without the need to hire designers or developers. You can add useful functionality to your landing page with a countdown timer, video player, Calendly schedule, OpenTable reservation widget, and more within the Drag & Drop Builder. 

With Leadpages, link any ad and every campaign to a relevant landing page uniquely designed under your branding for a specific target audience. Gone are the days when businesses followed the ‘One-Size-Fits-All’ motto and customized their content for each audience for maximum persuasive impact and results.

Now, let us give you an overview of how to use Leadpages to create a professional-looking Landing Page with minimal time and effort. 

Firstly, create an account with Leadpages by entering your contact and credit card details. Your card will not be billed for the 14-day trial period, and you can cancel the plan at the end of the two weeks.

Once you’re in, you'll see a simple and intuitive interface for creating any digital content, from landing pages to websites. 

Upon viewing the site page, you will see a ‘Create Landing Page,’ and after clicking on that, you will be redirected to choose a template. 

’When creating a landing page, Leadpages offers you a vast list of 200+ templates to choose from, and you can categorize these templates into the most popular and the latest templates. ‘Most Popular’ here means the template that generates ‘Most Leads.’ 

You can move forward with the process with the template of your choice. If you want to change any element details of your template, Leadpages helps you customize the styles and colour palettes of the templates with a few simple clicks. 

On the left-hand side panel, you can view a few features, such as;

As the name suggests, Page Layout and Page Styles help you control the sections of your landing page. You can add, remove or duplicate columns and rows as per your requirement with Page Layout and access the customization of font style, length, height, and colour with Page Styles. You can create a structured landing page with these elements.

Widgets are interactive and multimedia features for your landing page. You can add video and image, check out and opt-in pop-ups, alert bars, countdown timers, text columns and bars, CTAs, social links, forms, progress trackers, and much more for an extraordinary user experience.

These widgets can be added to your sales page with the easy drag-and-drop builder without having to manage the page manually. 

Page Tracking offers several features, such as optimizing your landing page with SEO details such as meta description, site page titles, and site keywords. You can also add links to your social accounts, like Facebook, and create a lead-generating post.

Leadpages also helps you track your landing page with Google Analytics by adding an ID for it. You will receive an analysis for your head section and opening and closing tags. 

With Leadpages integrations, you can add a lead magnet to any section of your landing page, preferably your CTAs and Opt-In forms. 

A lead magnet is a downloadable digital product link for PDFs, newsletters, samples, free trials, and so on that will gather the contact details and redirect the entry of your visit to a selected email list via an email marketing integration like MailChimp and Aweber.  

To add a lead magnet, select your preferred section on the landing page and click on ‘Edit Content’. A magnified dialogue box of the selected section or content will pop up. Then click on ‘Edit Integrations’. 

Now, you will observe a panel sliding on the left; you need to click on the ‘Lead Magnet’ bar, which will redirect you to a list of integrations offered by Leadpages. After selecting your desired integration, add the details of the sender, such as you or your company email ID, and finally, add your digital product or lead file link and hit ‘Save’. 

With this, you have created a lead magnet file. When you go back to your landing page, you will see your filename under the ‘Lead Magnet’ section. You can also track your leads from here.

Upon completing all the customizations for your landing page, you can easily preview it using the mobile and desktop layouts. However, you cannot adhere to customization if there are any changes to be made in the landing page appearance for the mobile layout. 

Once you are satisfied with the user interface for your landing page, you can add your existing domain link, or you can easily publish your landing pages and pop-ups to any WordPress site with just a few clicks, without any DNS record or CNAME setup required. Just install our plugin and start publishing. 

With Leadpages, you can also securely host your website or landing pages on a free Leadpages domain, secured with SSL encryption and hosted on an HTTPS address.

Hit ‘Publish’ to make your landing page public.

And just like that, you have created a high-quality and high conversion rate landing page in optimal time with the help of Leadpages.

Here, we have created a lead-generating landing page, but you can create other site pages as well, like checkout pages, thank you pages, welcome pages, opt-in pages, and many more, with Leadpages in a similar format.

2. A/B Testing and Analytics

Leadpages helps you understand what your mass audience has to say about your landing pages through A/B Testing or Split Testing.

What is A/B Testing?

In its simplest form, A/B testing involves variations to your landing pages, i.e., Option A and Option B. This detailed analysis can help you get a better idea of what elements or components work for your branding and sales. 

In order to use this analysis, you need to create a hypothesis or a theory. For instance, your copy reports suggest that most visitors drop out of your landing page after reaching your call to action button, and you have not secured any consumer data until now. 

For the above hypothesis, one of your landing pages for the split page should only have the CTAs button, and the variation landing page should have an ‘Email ID’ bar and a lead magnet file attached to the CTAs button that says ‘Download PDF.’

You can easily create a split test with Leadpages when you have a theory to back it up. 

Now, how does the split test work once you create the variation landing page?

You need to access your ‘Leadpages Dashboard’ and select Landing Pages > Create Split Test.

Choose the page for control and add the variation page for the split test to commence. Note that all of your pages that are part of the test should be published. 

Once you have added the variation pages to the test, you can control the distribution of traffic for each of the pages. You can add up to 10 pages for one split test run.

Traffic can be allotted by using the handy slider or distributed equally, i.e., a selected percentage of traffic for unique customers on each landing page.

This test will be public on your domain or the subdomain hosted by Leadpages. 

You can end the test by accessing the dashboard and selecting Landing Pages > Options > Choose The Winner and End The Test or just the End Test option.

Upon the test's end, you will receive a detailed analytical report on the two landing pages, including conversions, conversion rates, and the number of visitors. With this data, you can choose your best option based on market analysis.  

Leadpages uses ROI Tracking for marketing and sales. This tool provides a detailed picture of each campaign’s performance and updates analytics in real-time.

This lets you instantly determine if your page is performing well or if you should pull out from the ad campaign and secure your advertising budget.

3. Website Building 

Leadpages offers more than just site pages. You can create a full-fledged website with the in-built website builder and host your sales pages on it.

This is a very convenient way to integrate your landing pages into your domain, as you do not have to move around platforms for links and external tools, especially for checkouts. 

Just like landing pages, creating websites is customizable and intuitive in terms of templates, products, and content management. You can choose from over 100 prebuilt sections that are integrated with a drag-and-drop builder and can be used on any website.

With Leadpages’ Site Builder, you can expertly add pages to your website by selecting pre-designed templates such as an About page, Team page, Event page, Gallery page, and more. It also lets you start from a blank page and build your own.

Adding visual weightage with Shutterstock premium images right inside your Leadpages account can enhance the user experience and make your website and products more desirable. You can enjoy unlimited use of your Shutterstock images anywhere within the Drag & Drop Builder.

Leadpages allows you to customize every page and pop-up with your brand’s unique logo, look, and feel for your website.

Add as many pages as you want, each for a different purpose. Then, inside our drag-and-drop builder, you can choose a professionally designed, conversion-optimized template and customize it to fit your needs. 

If you want to create something unique, start your web page from scratch and create any design, pulling in existing widgets and functionality wherever you like.

To fully customize your website, you can add custom HTML, CSS, and JavaScript to the header, body, and footer. Multimedia can also make your website more interactive, and Leadpages helps embed videos from YouTube.

Leadpages also offers an in-built seamless CMS, or Content-Managing System, where you can proficiently manage your website, landing pages, pop-ups, and alert bars within a single account. This eliminates the concept of external or outsourcing tools.

If you don’t have a domain of your own yet and are starting new with Leadpages, you need not worry.

4. Conversion Tools 

We’ve already discussed how important conversion tools like Landing Pages are and how they help increase the conversion rate. Now, let’s move on to our remaining two tools that, as part of landing or sales pages of any kind, can be very beneficial and interactive with the visitor.

The first tool for high-quality conversion is Pop-Up Forms.

We have all encountered forms that open as a dialogue box and consist of a few questions or your email details for newsletters or subscriptions. These forms are referred to as Pop-up forms.

With Leadpages, it is easy to create pop-ups because it uses the behavior and time-triggered pop-up settings.

For instance, you can trigger your pop-up to appear when visitors move their mouse toward the upper right corner of the browser window, indicating an intent to leave the page. These types of pop-up forms are termed Exit Intent Forms.

Other than Exit Intent pop-up forms, you can also create Time Delayed pop-up forms where you can trigger or align your pop-up to appear after a certain amount of time has passed or a certain number of page views have occurred.

In addition, you can create Trigger Events, where your pop-ups appear whenever a visitor clicks on an image, button, or hyperlink text.

Most landing page templates in Leadpages come with preloaded on-page pop-ups ready for you to edit or add to any page or site you’re working on. 

You can also easily put your pop-up on any platform or website that allows for the use of HTML and JavaScript, such as WordPress or Squarespace. In this way, you can add pop-ups not only to your website here in Leadpages but also to the other platforms and domains.

Now, let's move on to our last conversion tool, Alert Bars.

When you visit a website, and there’s an attractive banner on the topmost section of the page mentioning the 40% sale for their product, this is a pitch to divert the consumers to see what is currently available at discounted prices. 

This particular section, mostly placed at the topmost section of the page and extending the page width, summarises the ongoing sales, discounts, offers, events, contests, and other activities to captivate the visitor's attention. This banner is called an Alert Bar.

Leadpages helps you create alert bars from four mobile responsive layouts that automatically adjust to appear in the optimum position depending on your visitor’s device screen size.

Here, you can even add opt-in forms or textual announcements to announce your latest deal or invite your web visitors to sign up for your email list by submitting a name and email address on a fixed header.

Start with a pre-designed, mobile-responsive layout that can remain sticky to the top or bottom of your website for desktop or mobile users.

Whether you’re announcing a discount sale or sending traffic to a freshly published blog post, a banner will get the headlines across without hindering a user’s experience. 

With Leadpages, you can include a simple opt-in form and CTA button to boost conversions and reduce bounce rates. You can customize and automatically route your new subscribers directly to your email list or segment within your preferred email app.

How to add a Pop-up Form or Alert Bar to the site page

In order to create a conversion tool from those mentioned above, you have to follow these simple steps after creating a website or landing page.

Dashboard > Landing Page > Choose your designed landing page > Select Widgets > Scroll down to find Alert Bars and Pop-Up Forms > Use the drag and drop method to add the widget to your page.

And that’s it; you have a high conversion rate brewing!

5. CTAs and Checkouts 

Creating CTAs is easy; add an interactive button with ‘Download Now’, ‘Buy Now', or ‘Subscribe’, among others. However, the post-click experience also matters. This is your checkout landing page.

Leadpages Checkouts make it easy to promote products and sell professional services online through any webpage and sales page. Display the full range of your products and services on your website and collect payments seamlessly with a checkout close at hand.

You can also create checkout CTAs with conversion tools like pop-ups and collect standard fields like email address, card number, expiration date, CVC/ CVV, billing zip code, shipping-related information, and any additional information you may desire, such as name, phone number, and others, with the customizable field forms.

Leadpages Checkout is integrated and powered by the payment gateway Stripe. Hence, you can automatically bill clients for recurring services or subscriptions at set intervals and create a steady income stream for your business. 

You can conveniently create a tiered pricing page so clients can engage with your services at the cadence and duration that’s doable for them. In addition to processing their payment, send your customer data to a third-party integration (such as an ESP or CRM).

With digital asset delivery, you can expertly sell and deliver everything from webinars and courses to ebooks and albums. Sell your live training package in a one-to-many format and reinforce the value by comparing the webinar to the cost of private coaching.

6. Integrations 

Leadpages provides a wide range of features for creating landing pages and websites, including built-in conversion tools and analysis, but this is not the case.

Leadpages is ready to assist you with any outsourcing you might require while developing a sales page with 40+ integrations. You can easily connect your page with an integration of your liking with marketing and sales tools and send your leads to your ESP, CRM, webinar app, and much more. 

With Leadpages, you can capture leads with optimized ads & landing pages and then let the data flow to 1000+ Apps through Zapier. You can even redirect your leads straight to advanced integrations, including Hubspot, Marketo, and Salesforce/Pardot, for marketing and sales automation.

As mentioned before, for Lead Magnets, you can aptly link your favourite email marketing account, whether you use MailChimp, Aweber, ConstantContact, or another tool, to add subscribers to email lists. 

You can also use software for Live Chat, such as chat.io and Leadpages together, which enables you to talk to your on-site visitors or include a chatbot or live chat functionality on any landing page or website with Drift, which is integrated via Zapier to create or update a contact record. 

With integrations in more than 10 specialized elements, Leadpages also allows you to use external tools to increase your conversion rate and grow your business.

Leadpages Pricing Plans

Leadpages offers a 14-day free trial, after which you can upgrade to a paid plan. Two paid plans and one advanced featured plan for medium enterprises are provided.

1. Standard Plan ($37/month when billed annually)

• Includes 5 landing pages.
• Unlimited traffic and leads.
• 1 custom domain.
• Access to 200+ templates and conversion tools.
• Standard integrations.

2. Pro Plan ($74/month when billed annually)

• Unlimited landing pages and traffic.
• 3 custom domains.
• Includes all Standard Plan features.
• Sell products and services directly.
• Blog feature included.

3. Conversion Plan ($697/month, billed monthly)

• Full marketing funnel audit.
• A custom-built, optimized landing page.
• 1 paid media campaign launched for you.
• Dedicated conversion expert.
• Pro account with advanced integrations.

Leadpages Alternatives & Competitors

Leadpages has been a landing page builder for a decade, and since then, other competitors have entered the market offering similar features or more for the same process. So, let’s analyze Leadpages' competitors to understand how it stands out from the others.

We’ll be analyzing the alternatives on the basis of the following;

Leadpages vs Unbounce

Features	Leadpages	Unbounce
Price	$37/month	$81/month
Landing Page Builder	Leadpages offers 40+ integrations and email tagging for lead magnets, 15+ Interactive widgets, and pop-up scheduling with Calendy.	Unbounce provides 12 built-in integrations and dynamic text replacements for expert marketers.
Functionality	Leadpages create landing pages with conversion tools like pop-up forms, alert bars, tracking, customization of branding, fields, and templates, and Leadmeter for real-time analysis.	Leadpages create landing pages with conversion tools like pop-up forms, alert bars, tracking, customization of branding, fields, and templates, and Leadmeter for real-time analysis.
Split Testing	Leadpages provides A/B testing.	Unbounce provides A/B testing and multivariate testing.
Real-Time Analysis	Leadpages offers real-time and predictive analysis with Leadmeter.	Unbounce does not have a provision for real-time analysis.
Prototypical Consumer	Leadpages creates landing pages with conversion tools like pop-up forms, alert bars, tracking, customization of branding, fields, and templates, and Leadmeter for real-time analysis.	Start-ups, Small Businesses, Medium Enterprises, Large Enterprises and Freelancers.

Leadpages vs Instapage

Features	Leadpages	Instapage
Price	$37/month	$99/month
Landing Page Builder	Instapage has an intuitive, user-friendly interface for creating landing pages, especially the grid-free drag-and-drop, which can be overwhelming for beginners or tech laymen.	Instapage has an intuitive user-friendly interface for creating landing pages, especially the grid-free drag and drop which however can be overwhelming for beginners or tech laymen.
Functionality	Leadpages offers 40+ integrations and email tagging for lead magnets. 15+ Interactive widgets and scheduling with Calendly for pop-ups.	Instapage provides 100+ Integrations, dynamic text replacement, 11 widgets, and email tagging.
Split Testing	Leadpages provides A/B testing.	Instapage provides A/B testing and multivariate testing.
Real-Time Analysis	Leadpages offers real-time and predictive analysis with Leadmeter.	Leadpages create landing pages with conversion tools like pop-up forms, alert bars, tracking, customization of branding, fields, and templates, and Leadmeter for real-time analysis.
Prototypical Consumer	Instapage also has a provision for real-time analysis.	Medium Enterprises and Large Enterprises.

Final Verdict: Leadpages Review 2025

In summary, Leadpages is a platform that helps you grow your business through branding and optimization. It offers a lot with less complexity and overwhelming elements.

With interactive widgets and conversion tools, you can easily create a high-ranking website, a high-conversion-rate sales page, a checkout page, and more. 

With Leadmeter, users can better understand how their landing page will perform once published in the public domain. Leadpages offers real-time analysis of page customization and predictive analysis.

To expand and create authority in the market for your brand and business, you know where to start!

FAQs: Leadpages Review