Best For | Advanced Amazon sellers need all-in-one tools. | Beginners to intermediate sellers focused on product research. |
Pricing | Starts at $39/month. | Starts at $29/month. |
Features | Product research |
|
Pros | Comprehensive toolset for advanced users | User-friendly interface |
Cons | Can be overwhelming with many features | Limited features in lower-tier plans |
Let’s be honest right from the start if you’re serious about selling on Amazon, you can’t afford to go without the right tools.
Whether you’re just getting started with your first product or already managing multiple listings, chances are you’ve come across Helium 10 and Jungle Scout more times than you can count.
I’ve worked with both tools extensively, so I’ve seen their strengths firsthand, as well as where they fall short.
In this post, I’m going to break down the real differences between Helium 10 and Jungle Scout, not just looking at features and pricing, but diving deep into how they actually perform when you’re in the trenches of Amazon FBA. Let’s get in!
Bottom Line Upfront:
Helium 10 offers more tools and stronger keyword research, making it great for scaling your Amazon business. However, Jungle Scout is simpler to use and provides more accurate data (84% vs. 76%), which makes it a solid choice for beginners just starting out.
Helium 10 Vs Jungle Scout: Quick Comparison In All Terms
| Feature/Aspect | Helium 10 | Jungle Scout |
|---|---|---|
| Primary Focus | All-in-one toolset for product research, keyword tracking, and analytics | Easy-to-use tool mainly for product research and finding suppliers |
| Starting Price | $39/month (Starter Plan, $29/month if paid yearly) | $49/month (Basic Plan, $29/month if paid yearly) |
| Free Plan/Trial | Free plan available with limited features; 7-day money-back guarantee | No free plan; 7-day money-back guarantee |
| Data Accuracy | 80-88% accuracy for sales estimates; good for keyword and BSR tracking | 84-90% accuracy for sales estimates; better for product sales tracking |
| Key Tools | Black Box, Cerebro, Magnet, Xray, Refund Genie, AI Dashboard | Product Database, Keyword Scout, Opportunity Finder, Supplier Database |
| Chrome Extension | Included in all plans; offers advanced analytics | Included in all plans; simple and easy to use with Opportunity Score |
| Ease of Use | More complex, may take time to learn for beginners | Very beginner-friendly with an intuitive interface |
| Marketplace Support | Included in all plans, offers advanced analytics | 17 Amazon marketplaces, full features in 8 markets |
| Unique Features | AI-powered ad optimization, Refund Genie, mobile app | Supplier Database, Giveaway Platform, Listing Builder |
| Training Resources | Freedom Ticket course (included in paid plans) | Jungle Scout Academy (available in Suite/Professional plans) |
| Best For | Experienced sellers needing advanced features and detailed analytics | New or budget-conscious sellers focused on product research |
What is Helium 10?
Helium 10 is a complete toolset made for Amazon sellers who want to grow their businesses. It includes a variety of features to help you with almost every part of selling on Amazon.
Whether you need to find profitable products, do keyword research, optimize your listings, or manage your ads, Helium 10 has you covered. It’s like a one-stop shop for everything you need to succeed on Amazon.
With tools like Black Box for product research and Cerebro to check out your competitors, Helium 10 provides detailed data and insights to help you make smart, profitable decisions.
It’s a great choice for sellers looking to scale and stay ahead of the competition.
What Is Jungle Scout?
Jungle Scout is a well-known tool designed specifically for Amazon sellers, built to be easy to use and navigate. It helps you identify profitable products, track sales, and analyze market trends.
Famous for its reliable and accurate data, Jungle Scout excels at estimating product sales and evaluating demand. What sets it apart is its focus on simplicity, making it a fantastic choice for those just getting started with Amazon selling.
With its intuitive layout and straightforward features, Jungle Scout allows new sellers to make smart, data-driven decisions without getting bogged down by complicated processes or overwhelming tools. It’s a perfect starting point for anyone looking to succeed on Amazon.
Helium 10 Vs Jungle Scout Plans and Pricing
| Pricing Plan | Helium 10 (Monthly) | Helium 10 (Annual) | Jungle Scout (Monthly) | Jungle Scout (Annual) |
|---|---|---|---|---|
| Starter Plan | $39/month | $29/month | $49/month | $29/month |
| Middle Plan | $99/month | $79/month | $79/month | $49/month |
| Top Tier Plan | $279/month | $229/month | $129/month | $129/month |
Helium 10 Pricing Plans
Starter Plan:
- Monthly: $39/month
- Annually: $29/month (billed $348/year)
The Starter Plan is perfect for beginners. It gives you access to the basic tools you need to start your Amazon journey—like product and keyword research. It’s not packed with every feature, but it’s a good starting point. Plus, Helium 10 offers a free plan (but limited), so if you just want to get a feel for the platform, you can do that before committing.
Platinum Plan:
- Monthly: $99/month
- Annually: $79/month (billed $948/year)
The Platinum Plan is where you get serious. This plan unlocks advanced tools for PPC management, detailed keyword tracking, and more. It’s the most popular plan for sellers who are scaling and need more powerful features to optimize their listings and campaigns.
Diamond Plan:
- Monthly: $279/month
- Annually: $229/month (billed $2,748/year)
For the heavy hitters, the Diamond Plan is the complete package. It’s packed with everything in the Platinum Plan, plus added perks like multi-user access, advanced reporting, and higher limits. If you’re running a large Amazon business, this plan has everything you need to manage it all from one platform.
Jungle Scout Pricing Plans
Starter Plan:
- Monthly: $29/month
- Annually: $348/year ($29/month)
Jungle Scout’s Starter Plan is almost identical in price to Helium 10’s Starter Plan. It’s designed for new sellers who need basic tools like product research and keyword tracking. If you’re just starting out and don’t need advanced features yet, this plan is a solid choice.
Growth Accelerator Plan:
- Monthly: $49/month
- Annually: $588/year ($49/month)
The Growth Accelerator Plan offers more powerful research tools and competitor insights. This plan is for sellers who want to dive a bit deeper into market analysis and really grow their business. It’s perfect if you’re past the beginner stage but not yet at full-scale mode.
Brand Owner Plan:
- Monthly: $129/month
- Annually: $1,548/year ($129/month)
For those who want to go all-in, the Brand Owner Plan unlocks everything Jungle Scout has to offer—unlimited tools, advanced competitor insights, and much more. This plan is meant for sellers who want to build a full-fledged brand and have the resources to do it.
Free Plans: Who Offers One?
Helium 10: If you’re not ready to commit yet, Helium 10 has a free plan that offers limited features. It’s a great way to get started and test out some of the basics before deciding whether to upgrade. Just keep in mind, the free version has usage limits, so you'll eventually need to pay to unlock more features.
Jungle Scout: Jungle Scout does not offer a free plan. But they do offer a 7-day money-back guarantee, so you can test out the tool risk-free. If you like what you see, great; if not, you can get your money back.
Verdict:
- If you’re just starting out and want a free plan, Helium 10 is the way to go.
- If you're looking for an affordable and reliable tool to help with product research, both Jungle Scout and Helium 10 offer a solid Starter Plan at the same price ($29/month).
- If you're ready to scale and need advanced tools, Helium 10’s Platinum Plan and Jungle Scout’s Growth Accelerator Plan are great choices, with more in-depth features for growing your Amazon business.
Helium 10 Vs Jungle Scout Features Comparison
1. Product Research
Helium 10:
Helium 10 offers a robust product research tool called Black Box. This tool enables you to filter products based on various criteria, including price, sales volume, review count, and more.
It’s incredibly detailed, which helps you zero in on profitable products that meet your specific needs. Additionally, Helium 10 offers Trendster, a tool useful for identifying seasonal trends by analyzing past data.
If you’re looking for products that perform well at certain times of the year, this is a valuable tool.
Jungle Scout:
Jungle Scout provides a simpler tool called Opportunity Finder for product research. It helps you identify products by showing you sales volume, competition, and market demand.
The tool is very straightforward and beginner-friendly, which makes it great for sellers just starting out. Along with the Product Database for filtering product ideas and the Product Tracker to monitor trends over time, Jungle Scout provides the essentials for keeping track of potential products.
Comparison:
If you want more control and depth in your product search, Helium 10 takes the lead. Its Black Box and Trendster features give you more flexibility to dive deep into the market. However, if simplicity and ease of use are your priorities, Jungle Scout is a solid choice.
2. Keyword Research
Helium 10:
Helium 10 offers Magnet and Cerebro for keyword research. Magnet helps you find high-traffic keywords, while Cerebro allows you to perform reverse ASIN lookups.
This means you can see exactly which keywords your competitors are ranking for, giving you a competitive edge. Helium 10 also has a Keyword Tracker that lets you track your keywords’ performance over time, helping you adjust your strategy based on real data.
Jungle Scout:
Jungle Scout's Keyword Scout is a basic tool for keyword research. It gives you keyword ideas, search volume, and competition data.
While solid, it lacks the deep capabilities of Cerebro that allow you to see your competitors' keywords. Jungle Scout also has a Keyword Tracker, but it's not as feature-rich as Helium 10’s tool.
Comparison:
If you need advanced keyword research with competitive intelligence, Helium 10 is a better option. Its Cerebro tool takes it a step further, allowing you to reverse-engineer competitor strategies, which Jungle Scout doesn’t offer.
3. Listing Optimization
Helium 10:
Helium 10's Listing Builder is an AI-powered tool that helps you optimize your listings for better visibility and higher conversion rates.
It suggests keyword placements for titles, bullet points, and descriptions, making it easier to align your listings with Amazon’s algorithm.
Additionally, Listing Analyzer scores your listings and provides suggestions for improvement. Frankenstein and Scribbles are additional tools in Helium 10 that help with bulk keyword processing and optimized content creation.
Jungle Scout:
Jungle Scout also has a Listing Builder, but it lacks AI-powered suggestions. The tool provides a simple interface where you manually add keywords to your listing.
It’s a solid option for basic optimization, but it doesn’t offer the same level of assistance that Helium 10 does.
Comparison:
For AI-powered assistance and deeper optimization features, Helium 10 is the clear winner. It's Listing Builder, combined with Listing Analyzer, helps you create better-performing listings with less guesswork.
4. Sales & Profit Analytics
Helium 10:
Helium 10’s Profits tool is a comprehensive feature that tracks your sales, expenses, profits, and fees in real-time.
It gives you a clear breakdown of your margins and helps you monitor how much profit you’re making on each product. Additionally, Inventory Protector helps prevent stockouts by alerting you when it’s time to reorder.
Jungle Scout:
Jungle Scout offers Sales Analytics, which tracks revenue, expenses, and profits. While it provides basic insights, it doesn’t go into the level of detail that Helium 10 does.
There’s no equivalent to Inventory Protector either, which is helpful for preventing stockouts and managing inventory more effectively.
Comparison:
For more detailed financial and inventory insights, Helium 10 takes the lead. Its Profits tool provides a better overview of your business’s financial health and helps you plan your inventory needs more effectively.
5. PPC Management
Helium 10:
Helium 10 provides Adtomic, an advanced and all-encompassing PPC management suite designed to streamline and optimize your advertising efforts.
With Adtomic, you can easily automate your PPC campaigns, monitor key metrics like ACoS (Advertising Cost of Sale), and make data-driven adjustments to your bids through AI-powered recommendations.
The platform also allows you to set specific rules for your campaigns, enabling automatic optimizations to ensure that your ads perform at their best with minimal manual intervention. This comprehensive tool makes it much easier to manage and enhance the effectiveness of your PPC campaigns on Amazon.
Jungle Scout:
Jungle Scout does not offer a specialized tool for managing Pay-Per-Click (PPC) campaigns. While it allows you to monitor fundamental campaign performance metrics within its dashboard, it lacks the advanced features like automation and bid management that Helium 10 provides through its Adtomic platform.
Therefore, Jungle Scout's PPC capabilities are more limited compared to those offered by Helium 10.
Comparison:
If you want to optimize and automate your Amazon ads, Helium 10 is the clear winner. Its Adtomic tool provides much more comprehensive PPC management than Jungle Scout.
6. Supplier Database
Helium 10:
Helium 10 does not offer a supplier database, as its main focus is on helping users with market research, product discovery, and optimizing Amazon listings.
While Helium 10 is excellent at helping you identify profitable products and analyze your competition, it doesn't provide the tools needed to find or verify suppliers.
Finding reliable suppliers is a key part of sourcing products, but that functionality is not included in Helium 10’s toolkit. Therefore, you would need to use other resources to manage the supplier discovery and validation process.
Jungle Scout:
On the other hand, Jungle Scout includes a Supplier Database, which is a highly valuable tool for Amazon sellers. It allows you to search for manufacturers and suppliers based on real-world shipping data.
This feature is particularly helpful when you need to find reliable suppliers, assess their shipping history, and analyze their patterns. It adds a layer of trust and transparency when choosing a supplier, which can be a huge advantage for scaling your Amazon business.
Comparison:
In this area, Jungle Scout has a clear edge. The Supplier Database is an excellent tool for quickly finding and validating suppliers, saving you time and effort.
If supplier sourcing is a key part of your Amazon strategy, Jungle Scout is the better choice.
7. Chrome Extension
Helium 10:
Helium 10’s Chrome Extension is a robust tool that brings important product data right to your browser while you’re on Amazon. It provides key metrics such as sales estimates, profit margins, review counts, and much more.
The extension integrates seamlessly with other Helium 10 tools like Cerebro and Magnet, allowing you to conduct in-depth product research directly on Amazon’s website.
It’s highly detailed and perfect for sellers who want comprehensive data at their fingertips.
Jungle Scout:
Jungle Scout also offers a Chrome Extension, which is designed to help sellers gather product data quickly while browsing Amazon. It provides basic data, such as sales volume, revenue estimates, and review counts.
While it’s very user-friendly and provides enough information for beginners, it lacks the deeper integration and more advanced features that Helium 10’s extension offers.
Comparison:
Both tools offer Chrome extensions, but Helium 10’s is more powerful and integrated with its full suite of tools, making it the better option for sellers looking for detailed product insights.
If you need quick and basic data, Jungle Scout’s extension will serve you well, but for in-depth research, Helium 10 is the go-to.
8. Inventory Management
Helium 10:
Helium 10 includes an Inventory Management tool that helps sellers track stock levels, avoid stockouts, and plan their restocks. The Inventory Protector feature prevents overselling by giving you alerts when it’s time to reorder.
This tool is perfect for managing multiple products and ensuring that you maintain a steady flow of inventory, which is critical for cash flow and avoiding missed sales opportunities.
Jungle Scout:
Jungle Scout does not offer a dedicated Inventory Management tool. While it does have Sales Analytics to track revenue and performance, it lacks the in-depth features for managing stock levels or forecasting when to reorder products.
For sellers who want a complete solution for inventory management, this is a major limitation of Jungle Scout.
Comparison:
Helium 10 clearly leads in inventory management with its Inventory Management and Inventory Protector features. If keeping track of stock and ensuring timely reordering is crucial for your business, Helium 10 is the better choice.
9. Market Research
Helium 10:
Helium 10 offers powerful market research tools like Trends and Market Tracker. Trends allows you to spot changing patterns in the marketplace, track trending products, and understand shifts in consumer demand.
Market Tracker helps you monitor your competitors and see how market demand evolves, which gives you valuable insights into what products are gaining traction and which ones are losing popularity.
Jungle Scout:
Jungle Scout provides Product Tracker and Sales Analytics for market research. Product Tracker helps you track the performance of individual products and monitor their sales trends over time.
Sales Analytics provides a snapshot of your revenue and performance metrics, but Jungle Scout doesn’t offer as deep or nuanced market analysis as Helium 10 does with Trends and Market Tracker.
Comparison:
For more in-depth market research, Helium 10 excels with its Trends and Market Tracker tools, which offer a broader view of market dynamics.
If you’re serious about understanding the Amazon marketplace at a deeper level, Helium 10 is the better choice.
10. Refund Management
Helium 10:
Helium 10 provides Refund Genie, a tool that scans your Amazon account for discrepancies related to lost or damaged inventory.
If Amazon owes you money for such mistakes, Refund Genie identifies those cases and helps you file claims automatically.
This tool is especially helpful for sellers who want to recover funds without manually tracking each potential error.
Jungle Scout:
Jungle Scout doesn’t have a refund management tool. While you can manually track refunds and other discrepancies, it lacks the automated system that Helium 10 offers.
As a result, you’ll need to do a lot more of the work yourself if you're trying to recover funds from Amazon errors.
Comparison:
Helium 10 is the clear winner here with Refund Genie, which automates the entire process of recovering funds from Amazon for mistakes related to inventory issues.
If you want to streamline this process, Helium 10 is the better choice.
11. Follow-Up and Email Automation
Helium 10:
Helium 10’s Follow-Up tool automates email marketing, allowing you to send follow-up emails to customers after they make a purchase. You can use it to request product reviews, offer promotions, or simply ask for feedback.
The tool comes with customizable email templates and integrates with your Amazon seller account, making it easy to stay in touch with customers without needing to do it manually.
Jungle Scout:
Jungle Scout doesn’t offer an email automation tool. While you can manually manage reviews and communicate with customers, there is no automated system to help streamline this process.
Comparison:
Helium 10 takes the lead here with its Follow-Up tool. If email automation is important to you for reviews, feedback, or promotions, Helium 10 is the better choice.
12. Product Tracking
Helium 10:
Helium 10’s Profits tool offers product tracking capabilities, allowing you to monitor your sales, costs, and margins in real time.
Additionally, Market Tracker helps you track your competitors’ products, giving you insights into how their sales performance compares to yours. This makes it easier to adjust your strategy and stay competitive in the market.
Jungle Scout:
Jungle Scout provides Product Tracker to track product performance and sales ranking. It helps monitor specific products over time and provides a broad view of how your product is performing.
However, it lacks the integration with other tools like Profits and Market Tracker, making it less comprehensive compared to Helium 10.
Comparison:
Helium 10 offers deeper integration and more insights with its Profits and Market Tracker tools. If you need a more robust tracking system to monitor your products and competitors, Helium 10 is a better choice.
13. Alerts & Notifications
Helium 10:
Helium 10 has a built-in Alert system that notifies you of important changes to your listings, such as suppressed listings or hijacks.
You can customize alerts for various changes, including price fluctuations, stock updates, and reviews. This ensures you stay on top of your account health and don’t miss anything critical.
Jungle Scout:
Jungle Scout doesn’t offer as detailed a notification system. While you can track product performance, it lacks the range of alerts that Helium 10 provides.
For example, you won’t be notified about listing issues like suppressions or hijacking in real-time.
Comparison:
Helium 10 wins in this area, offering more detailed and customizable alerts to keep you informed about the critical aspects of your Amazon listings.
14. Multi-User Access
Helium 10:
Helium 10 allows multi-user access, so you can grant different permissions to team members based on their roles. This is great for businesses with multiple team members who need access to the account but should have limited access to certain areas for security reasons.
Jungle Scout:
Jungle Scout also offers multi-user access, but it’s more limited in scope. The permissions and user access settings aren’t as flexible, and it’s more suited for individual sellers or smaller teams.
Comparison:
Helium 10 is the winner for businesses that require multi-user access with flexible permissions. It’s more suitable for larger teams managing various aspects of the business.
15. Training and Educational Resources
Helium 10:
Helium 10 provides an extensive library of educational resources through Helium 10 Academy, webinars, video tutorials, and community forums.
These resources are highly beneficial for both new and experienced sellers. The Helium 10 Academy offers step-by-step courses to help you master each tool in their suite and grow your Amazon business.
Jungle Scout:
Jungle Scout offers Jungle Scout Academy, which includes useful courses and webinars to help you get started. While it’s a good resource, it’s not as comprehensive or in-depth as Helium 10's educational offerings.
The learning experience is more basic and lacks the depth of Helium 10’s extensive library.
Comparison:
Helium 10 offers more comprehensive educational resources, making it a better option for sellers who want to learn and expand their Amazon business. Jungle Scout Academy is helpful, but it doesn't offer the same level of depth.
Pros and Cons of Each Tool
Helium 10 Pros and Cons
Pros
- Great for product research, keyword tracking, listing optimization, and PPC.
- Includes tools like Cerebro for keyword research and Adtomic for PPC management.
- Helps optimize listings with AI-driven suggestions.
- Track stock levels and prevent stockouts.
- Limited free plan available.
Cons
- Can be hard for beginners to learn.
- Higher-tier plans can be costly.
- Too many features for someone just starting.
Jungle Scout Pros and Cons
Pros
- Simple interface, perfect for beginners.
- Great for finding profitable products.
- Helps you find suppliers.
- Cheaper than Helium 10.
- Quick product data right in your browser.
Cons
- Lacks advanced tools like PPC automation and inventory management.
- No free version, though there's a money-back guarantee.
- Doesn’t have as many tools for scaling.
Customer Support: Helium 10 Vs Jungle Scout
Helium 10 provides a variety of support options to help you navigate its wide range of tools:
- 24/7 Support: They offer support through live chat, available around the clock. This means you can get help whenever you need it, no matter the time zone.
- Knowledge Base: Helium 10 has an extensive Help Center with articles, guides, and tutorials on how to use each tool. It’s a great resource for quick answers or troubleshooting.
- Email Support: If your issue requires more in-depth assistance, you can reach out via email. Their support team usually responds within a few hours, ensuring that you’re not left hanging.
- Webinars and Training: Helium 10 provides access to live and recorded webinars, plus a Helium 10 Academy that teaches you how to maximize the platform. This is great if you need a little extra guidance.
Jungle Scout: Customer Support
Jungle Scout also offers strong customer support options, but with a slightly different approach:
- Email Support: Jungle Scout mainly offers email support, where you can send in your questions or issues. They typically respond within 24 hours, depending on the volume of inquiries.
- Help Center: They have a Help Center filled with articles and FAQs covering common issues and how-to guides. It’s a solid option for finding quick solutions.
- Live Chat: Jungle Scout’s live chat support is available during business hours, which may vary depending on the region. It’s not 24/7 like Helium 10’s, but it’s still helpful when you need immediate assistance during working hours.
- Webinars and Tutorials: Jungle Scout offers online training materials and occasional webinars to help you get the most out of their platform.
Verdict:
Both platforms offer solid customer support, but Helium 10 takes the lead with 24/7 chat support and an extensive set of resources like webinars and Helium 10 Academy.
If constant access to support is important to you, Helium 10 will be your best bet. However, if you don’t mind waiting for a response or need something straightforward, Jungle Scout’s support will still get the job done.
Helium 10 Vs Jungle Scout: Ease of Use & Interface
Helium 10 is a powerhouse with numerous tools, and while it can feel overwhelming at first, its AI-powered features simplify the process. For instance, Listing Builder automatically suggests the best keywords for your listings, and the AI dashboard helps you optimize PPC campaigns by giving you actionable insights.
The platform is customizable, allowing you to tailor the interface to your preferences. Plus, with Helium 10 Academy and other training resources, you have plenty of support to help you learn how to use all the features efficiently.
If you're looking for more advanced tools and a deeper level of control, Helium 10 provides it.
Jungle Scout, on the other hand, is designed to be much simpler and more beginner-friendly. The AI-powered Opportunity Finder makes finding profitable products quick and easy.
The Chrome extension gives you key product data directly on Amazon’s website, saving you time during research. While it doesn’t offer as many advanced features as Helium 10, it’s perfect for those who prefer a straightforward tool that’s easy to learn and use right away.
User Reviews of Helium 10 Vs Jungle Scout
Helium 10 User Reviews
Credit: G2 Reviews
Jungle Scout User Reviews
Credit: G2 Reviews
Quicklinks:
- Semrush Vs Moz: Which SEO Tool Is Best?
- Helium 10 Review: Still Best Amazon FBA Seller Tool ?
- Jungle Scout Review: Is It The Best Amazon FBA Tool?
- Ecomhunt Review: Is It The Best Winning Product Tool?
- Publisher Rocket Review: Must-Have for Amazon Authors?
Wrapping Up: The Winner
After looking at both Helium 10 and Jungle Scout, it's clear they each have their strengths. But if I had to pick one winner, it would be Helium 10.
Why?
Helium 10 provides a comprehensive suite of tools to support every aspect of your Amazon business, whether you're just getting started or ready to scale.
It has AI features, tools for PPC, inventory management, and detailed market research, all in one platform. Sure, there’s a learning curve, but the training resources make it easy to get the hang of it.
If you’re serious about growing your Amazon business and need more advanced tools, Helium 10 is the way to go. While Jungle Scout is great for beginners and more affordable, Helium 10 is the better choice for those who want to take their business to the next level.
