Shopify Review: What’s New with Shopify in 2025?

If you're considering launching an online store, Shopify is probably a name you've already come across. It's one of the top e-commerce platforms out there, trusted by thousands of entrepreneurs and businesses worldwide.

But what's new with Shopify in 2025? Let's see if it still lives up to all the hype.

As someone who's been using Shopify for a while now, I can give you the inside scoop on what it's really like to run a store on this platform.

In this Shopify review, I’ll take you through everything I’ve experienced from the ease of use to the standout features, pricing details, and even customer support.

By the end, you'll have a clear picture of whether Shopify is the right fit for your business. Let’s jump right in!

Quick Look At the Shopify Platform

Aspect	Details
What It Is	Shopify is an all-in-one e-commerce platform that allows businesses to create, manage, and grow online stores.
Founded	2006
Target Audience	Entrepreneurs, small businesses, and large enterprises looking to sell online.
Purpose	Provides tools for building online stores, managing inventory, and processing payments.
Global Reach	Available in over 175 countries.
Business Model	Subscription-based with multiple plans to fit different business needs.
Technology	SaaS solution users don’t need to worry about hosting or maintenance.
Popularity	Powers over a million stores worldwide.

What Exactly Is Shopify & How Does It Work?

Shopify is an e-commerce platform that allows individuals and businesses to create and manage their own online stores.

It’s a powerful tool designed to help entrepreneurs sell products and services online without needing advanced technical skills.

Whether you're selling physical goods, digital products, or services, Shopify offers a user-friendly solution for building a professional online presence.

How Does Shopify Work?

First, you sign up for an account. It’s super easy, just pick a plan that works for you (there are options for everyone, whether you’re just starting or you’ve been in the game for a while).

Next, you choose a design template for your store. Shopify gives you tons of pre-built themes that are fully customizable, so you don’t need to be a designer to make your store look great.

Then, you start adding your products. It’s a straightforward process: upload pictures, write descriptions, set prices, and organize them into collections. Shopify’s dashboard is so intuitive, you won’t feel overwhelmed.

Now, the fun part is getting paid! Shopify offers seamless payment options, including Shopify Payments (which helps you save on transaction fees) and other popular gateways like PayPal. No hassle with setting up complicated payment systems.

Once your products are live, Shopify’s got your back with things like inventory tracking and order management. It’ll even notify you when stock is low, so you don’t miss a beat.

To get customers, Shopify has built-in marketing tools. You can easily optimize your store for search engines, run promotions, integrate with social media, and even send out email campaigns to your customers.

Essentially, Shopify handles all the behind-the-scenes tasks, including security, hosting, and updates, so you can focus on running your business and generating sales.

It's that simple! You don’t need to be tech-savvy to get started, and the platform grows with your business as it expands.

How Much Does Shopify Cost?

Plan	Monthly Price	Annual Price (Per Month)
Starter	$5	Not available
Basic	$39	$29 (25% discount)
Shopify	$105	$79 (25% discount)
Advanced	$399	$299 (25% discount)
Shopify Plus	$2,300+	$2,500 (1-year term) or custom pricing for 3-year term
Retail	Not listed (POS Pro add-on typically $89/month)	Not listed

1. Starter Plan – $5/month

The Starter Plan is perfect if you're just getting started and want to sell on social media or through messaging apps. It’s an affordable option that lets you create a simple online store and sell your products with minimal setup.

Ideal for entrepreneurs who want to start small without a full-fledged website.

2. Basic Plan – $29/month

The Basic Plan is ideal for solo entrepreneurs looking to establish a fully functional online store. It includes everything you need: a website, product management, 24/7 support, and the ability to sell in multiple locations.

It’s perfect for beginners looking to scale their business at an affordable price.

3. Shopify Plan (Grow)- $79/month

The Shopify Plan is designed for small businesses ready to grow. It adds more advanced reporting tools, gives you 5 staff accounts, and offers better shipping discounts.

This plan is great if you're starting to see more sales and need a bit more control and insights to grow your store.

4. Advanced Plan – $299/month

The Advanced Plan is ideal for businesses that have already grown and need more robust tools. It includes advanced reporting, 15 staff accounts, and improved shipping options.

If you're looking for detailed analytics and more customization, this plan will give you the extra features to optimize your store and increase efficiency.

5. Shopify Plus – $2,300/month

Shopify Plus is for high-volume businesses or enterprises that need a fully customizable, scalable solution. It comes with unlimited staff accounts, priority support, advanced features, and customization options.

This plan is designed for large businesses that need top-tier tools and support to run complex operations.

Shopify Product Offerings

Shopify Plus

Shopify Plus is a premium, enterprise-level solution for high-volume businesses. It offers advanced customization, dedicated support, and greater scalability to handle large sales volumes and complex operations.

Perfect for businesses that need more control, custom features, and enhanced performance across multiple sales channels.

Shopify Enterprise

Shopify Enterprise is tailored for large businesses with high demands. It provides all the features of Shopify Plus but with additional flexibility, including specialized solutions for advanced e-commerce needs.

It offers robust APIs, dedicated support teams, and custom integrations to streamline business processes and ensure seamless scaling.

My Experience With Shopify

When I decided to start my online store, I went with Shopify because it looked simple and had everything I needed. Setting up my store was easy, and I could change things to fit my style without any trouble.

As my business grew, I liked how Shopify helped me manage inventory and improve my store’s search ranking. Payments were easy to handle through Shopify Payments, and whenever I needed help, customer support was quick to respond.

The downside for me was the cost. The Basic plan was fine at first, but as my business grew, I had to upgrade, and the fees started adding up. Still, Shopify made running my store simple, and I didn’t have to worry about tech problems.

If you want to start an online store, Shopify is a solid choice. It’s easy to use, works well as your business grows, but keep in mind the costs can increase as you scale.

What More Does Shopify Offer?

Shopify Online Store Builder

Shopify makes building an online store easy. You get unlimited products and bandwidth, meaning you can grow without worrying about limits.

With over 200 themes to choose from (9 of which are free), you can create a mobile-friendly, fast-loading store that looks professional.

Plus, with Shopify Magic, the AI-powered tool, you can generate product descriptions, images, and store layouts automatically, saving you time and effort.

Shopify also takes care of hosting, offering a 99.99% uptime guarantee and ensuring your store is PCI DSS compliant for secure transactions. If you want to sell digital products or services, Shopify offers apps to handle tasks such as managing PDFs or booking systems.

Shopify Payments and Checkout

With Shopify Payments, you can process credit and debit card transactions with low fees (2.5% to 2.9% + 30¢ per transaction, depending on the plan).

Shopify's Shop Pay feature allows customers to check out with one click, speeding up the process and potentially increasing your conversions by up to 36%.

Shopify supports over 100 payment gateways (like PayPal and Stripe), though there are additional third-party fees depending on your plan.

If you're on Shopify Plus or using Commerce Components, you can also fully customize the checkout process, using Shopify Scripts for things like discounts and loyalty programs.

Shopify Point of Sale (POS) System

Shopify POS Lite is included in all plans, letting you process in-person sales with a smartphone or tablet.

If you need more advanced features, the POS Pro plan (available at about $89 per month per location, or included with Shopify Plus) offers features like advanced inventory management and staff controls.

Shopify POS works with hardware like card readers and barcode scanners, and it syncs your online and in-store inventory, making sales tracking a breeze.

Shopify App Store

The Shopify App Store is a goldmine. There are over 16,000 apps available, covering everything from marketing to inventory management to dropshipping.

Whether you’re using Loox for product reviews, Mailchimp for email campaigns, or Printify for print-on-demand, there’s an app for almost anything.

Some apps are free, while others require a subscription, but they all help you add extra features and functionality to your store.

Marketing and Analytics

Shopify provides a range of built-in marketing tools to help you drive sales. You can set up email marketing campaigns, create discount codes, offer gift cards, and recover abandoned carts (available with the Shopify plan and higher).

Analytics dashboards track your sales, customer behavior, and inventory, giving you insight into how your business is performing.

Shopify also includes SEO tools and integrates with social media platforms like Instagram, Facebook, and TikTok to help you sell across multiple channels. You can even connect your store to marketplaces like Amazon, eBay, and Walmart.

Shipping and Fulfillment

Shopify helps with all aspects of shipping. You can generate shipping labels and automatically calculate taxes. If you’re on the Shopify or Advanced plans, you’ll get up to 88% off shipping rates (with services like USPS Priority Mail).

For a more hands-off approach, Shopify offers the Shopify Fulfillment Network, which handles storage, packing, and delivery (including 2-day U.S. shipping).

The Shop Promise feature ensures verified delivery dates and supports local deliveries and pickups.

International Selling (Shopify Markets)

Shopify makes global selling easy. With Shopify Markets, you can sell in multiple currencies and languages, and manage different stores or domains all from one admin.

If you’re on Shopify Plus, you can set up expansion stores in different countries. Shopify also integrates with international marketplaces like JD Worldwide (China) and Rakuten (Japan).

The best part? There are no upfront fees for selling globally just a per-transaction cost.

B2B and Wholesale

Shopify Plus and Commerce Components have built-in tools for B2B selling, including custom pricing, bulk discounts, and self-serve wholesale portals.

If you're in wholesale, you can use Handshake Shopify's marketplace that connects you with retailers. Shopify also supports complex B2B workflows, such as split shipments, which makes managing larger orders easier.

Automation Tools

Shopify has several features to help automate your store. With Shopify Flow (available on Shopify Plus), you can automate tasks like inventory updates, customer tagging, or order routing.

If you’re running a sale or launching a product, Launchpad lets you schedule product drops or marketing campaigns in advance, helping you save time and reduce manual work.

Developer and Customization Tools

For developers, Shopify provides a variety of tools for customization. You can use APIs and Shopify’s Liquid programming language to create custom features, like subscriptions or quizzes.

Shopify also supports headless commerce with Hydrogen and Oxygen, allowing you to build unique storefronts. With Shopify Commerce Components, you can integrate your store with existing systems like CMS, ERP, or CRM platforms.

For those who need high-volume checkout support, Shopify provides up to 40,000 checkouts per minute for Commerce Components.

Shopify Capital

Shopify Capital provides funding to eligible U.S. merchants to help grow their businesses. You can receive up to $2M in funding, with no credit checks.

The repayments are based on a percentage of your daily sales, so it’s flexible and tied to your business performance.

Support and Security

Shopify offers 24/7 customer support via chat, email, or phone. Shopify Plus users get priority support, along with dedicated account managers.

There’s also a free SSL certificate to ensure secure transactions for your customers. Shopify also partners with enterprise-level companies like IBM and Deloitte to provide additional support for larger businesses.

Shopify Plus users also have access to Shopify Plus Academy, where you can get exclusive training and resources to grow your business.

How is Shopify profitable for Sellers?

Shopify helps sellers become profitable by providing all the tools they need to run and grow their online store in one place. Here’s how Shopify makes it easier for sellers to make money:

Easy Store Setup

Shopify makes it quick and simple to set up an online store. With customizable themes and easy-to-use features, sellers can launch their store without needing to be tech experts. This saves time and money, allowing sellers to focus on selling.

Low Transaction Fees with Shopify Payments

Shopify Payments helps sellers avoid extra transaction fees. When using Shopify’s own payment system, sellers pay lower fees compared to third-party gateways, which means they can keep more of their earnings.

Built-in Marketing Tools

Shopify offers marketing features like email campaigns, discount codes, and abandoned cart recovery. These tools help increase sales by reaching out to potential customers and encouraging past customers to buy again.

Global Reach

Shopify lets sellers easily sell internationally by supporting multiple currencies and languages. Sellers can tap into new markets without a lot of extra effort, opening up more opportunities for sales.

Sell on Multiple Platforms

Shopify integrates with platforms like Facebook, Instagram, Amazon, and eBay, allowing sellers to reach customers across different channels. This increases visibility and the chances of making a sale.

App Marketplace for Growth

Shopify’s app marketplace has thousands of apps that help sellers optimize their store. Whether it’s for inventory management, SEO, or customer support, these apps help sellers run their businesses more efficiently, saving time and money.

Shipping Discounts

Shopify offers discounted shipping rates with major carriers like USPS, UPS, and FedEx. These discounts lower the cost of shipping for sellers, which can lead to higher profits.

Shopify’s Fulfillment Network

For larger sellers, Shopify’s Fulfillment Network takes care of storing, packing, and shipping products. This makes order fulfillment easier, saving sellers time and reducing shipping mistakes, so they can focus on growing their business.

Flexible Payment Options

Shopify’s one-click checkout (Shop Pay) makes it easier for customers to make purchases, increasing the likelihood of completing a sale. This helps improve conversion rates and boost overall sales.

What's New With Shopify?

Shopify has made some great updates in 2025 that make running an online store easier than ever.

One of the coolest new features is Shopify Magic, which uses AI to help create product descriptions, images, and even design your store layout. This saves you time and makes setting up your store faster.

Another improvement is Shop Pay, which now offers one-tap checkout. This makes it quicker for your customers to complete their purchases and can increase sales by up to 36%.

It’s all about making the shopping experience smoother and faster.

Shopify is also making it easier to sell globally with Shopify Markets. Now, you can sell in different currencies and languages, and even reach customers in places like China and Japan.

There are no upfront costs to sell internationally, just transaction fees.

If you’re worried about shipping costs, Shopify has made big changes there too. With the Shopify Fulfillment Network, your products can get to customers faster, sometimes in just two days.

Plus, Shopify offers discounts on shipping rates, which can save you money.

Finally, Shopify has introduced automation tools like Shopify Flow and Launchpad. These tools help automate tasks like updating your inventory, tagging customers, and running marketing campaigns.

This helps save you time and keeps things running smoothly.

Shopify Customer Support

Shopify’s customer support is one of its strongest features. Whether you need help with a technical issue or have questions about your store, Shopify offers 24/7 support through chat, email, and phone. I’ve used their live chat a few times, and I’ve always received quick, helpful answers.

For Shopify Plus users, there’s also priority support, which means you get faster responses.

They also have an extensive Help Center with guides, videos, and FAQs that can help you solve many common issues on your own.

Overall, Shopify’s customer support makes running an online store much less stressful, knowing help is just a click away whenever you need it.

Shopify Pros and Cons

Shopify User Interface

The Shopify user interface is simple and easy to use. When I started, I found it quick to navigate. The dashboard is clear, and everything is easy to find, whether it’s managing products, orders, or customers.

Customizing your store is also easy. You can change the design by dragging and dropping elements, adjusting colors, and adding content without any hassle.

Even if you’re not tech-savvy, you can make your store look good without trouble.

Overall, the interface is designed to help you accomplish tasks quickly, allowing you to focus on your business.

Is Shopify Right for You?

By now, you might be wondering if Shopify is the right platform for your business.

I think it’s an excellent option if you want:

• A user-friendly platform to build and manage your online store.
• Access to a variety of built-in features and third-party apps.
• A secure and scalable payment system.
• 24/7 customer support.

That said, Shopify might not be for everyone. If you’re looking for a super cheap or DIY solution, there are other platforms like WooCommerce or Big Cartel that might be more affordable.

But if you want a professional e-commerce store with the potential to scale, Shopify is a solid choice.

FAQs About Shopify

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My Final Thoughts on Shopify Review

After using Shopify for over a year now, I can confidently say that it has made managing my online store easier and more efficient.

I’ve seen steady growth in my sales, and the platform has allowed me to focus more on marketing and customer service rather than worrying about technical issues. I love that Shopify handles so much of the backend work, from payments to security, and offers a range of features to grow my business.

The pricing may be a little higher than some alternatives, but I think it’s worth it for the ease of use and functionality.

If you’re serious about running an online store, Shopify is definitely worth considering. It’s been a game-changer for me, and I’m excited to see how it continues to help my business thrive.