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Do you want to use webinar marketing to increase sales of your business?
Present-day marketers are killing their competitors by using this robust tool, webinar.
Big businesses expand brand awareness, educate their customers, and generate leads with webinar marketing strategies. And most importantly, they increase revenue by boosting sales.
Moreover, after lockdown, the webinar is booming as a new source of content marketing strategy for every digital marketer and business.
So let's learn webinars’ current statistics, facts, and trends to enhance your marketing skills.
Webinar in Digital Marketing?
Digital marketing is a form of marketing where brands implement digital tools, web-based platforms, and social media to reach potential customers, generate leads, and increase sales.
According to a report by Statista, 5 billion people use the internet daily, and 4.6 billion people use social media actively in 2022.
So you can easily understand where most people are. Yes, on the internet and social media. At the time, your billboard marketing strategy is not going to work.
To target the internet audience, marketers usually use
But you know there is cutthroat competition in the market. Therefore, you need a different strategy to connect your customer with your brand for longer and showcase your products effectively.
The webinar is the way to do that. And there are some facts and reports that support it.
Webinar as a Tool in Digital Content Marketing Strategy?
Making a long-term relationship with the customers is the only goal of every business. But gaining trust from the customer is not straightforward.
For that, you have to develop a strategy that provides value and educates your audience.
But educating your customer through an old-school blog post or a small social media post is not enough.
And when it comes to educating your customer, nothing can be perfect like webinar content. Generally, Webinar is all about delivering
to your audience, rather than forcing your customers to buy your products.
As a result, businesses get the highest engagement rate and build brand credibility.
Though Webinar was familiar to Marketers, after COVID-19, webinar has become a crucial and essential part for marketers.
Webinar Statistics, Facts, and Trends for Marketers in 2022
Now, you will share some statistics and reports about webinars to help you create a full-fledged content marketing plan.
General Webinar Statistics
Let's start with the general webinar statistics.
(Source: GoToWebinar, Thrivemyway)
Statistics of Webinar Cost & Revenue
Webinar video content is one of the best ways to get potential customers and generate big money in no time.
Let's see as a creator how much you can earn.
(Source: Bloggers Passion, True List)
Statistics of Webinar Engagement
Whether a social media post or webinar content, user engagement is the only thing you must focus on when tracking your audience.
Read these points to get first-class user engagement in your webinar.
(Source: Research Nester, GoTo Webinar)
Statistics of Webinar Creators
You need to know these reports listed below to be a better webinar creator as a creator or digital marketer.
(Source: GoTo Webinar, On24)
Statistics of Webinar Attendees
To increase the webinar engagement, you must truly understand your attendees’ psychology and attendance rate.
(Source: GoToWebinar, On24, G2)
Statistics of the Internet, Social Media in Webinar Marketing
Most people spend their time on the Internet and social media platforms, and you can use these channels to drive loyal audiences.
Statistics of Webinar & Business and Brands
Here, you will learn how businesses and brands use and utilize webinars for branding and generating revenue.
(Source: FindStack, GoToWebinar, Thrivemyway, InterMedia)
Statistics of Webinars in Marketing
Here you will learn about the reports on how marketers use webinars as digital content to generate leads.
(Source: Outgrow, LiveWebinar, Blogging X)
Statistics of Webinar Content
Let's see how webinar content should be in terms of quality and quantity, moreover what topics are mostly used as a subject in the content.
(Source: OptinMonster, GoToWebinar)
Statistics of Webinar Platform and Equipment
Now, learn what tools and equipment you need to host a webinar.
Statistics of Webinar during COVID-19
Webinars played a vital role during the pandemic for every business. Especially in the USA, there was a high rise in using webinars as a digital marketing strategy for generating leads.
Statistics of Webinars & Countries
Here you will know which country hosts most webinars and the regions during COVID-19.
(Source: IUSSP: International Union for the Scientific Study of Population)
Statistics of Webinar Platform
When you complete a webinar in a perfect manner, you can convert leads into paying customers.
We will mention some of the best webinar platforms and their statistics.
- Livestorm: Provides unlimited features to engage attendees.
- WebinarJam: An easy-to-use webinar platform to sell products.
- EverWebinar: Here, videos don't need any additional setup, and the audience can watch videos in the browser.
- Demio: A comprehensive tool that comes with both on-demand and live webinars.
- EasyWebinar: A simple-to-use platform for live and automated webinars.
- WebinarNinja: A simple-to-use tool for live, automated, hybrid, series webinars.
- GoToWebinar: A primary webinar platform for large businesses.
- LiveWebinar: Cloud-based webinar platform provides screen sharing, video streaming, and social media broadcasting.
- BlueJeans: An expensive platform that streams your webinar to Facebook live or YouTube live.
- Google Hangouts
- YouTube Live
- Facebook Live
Webinar marketing is a tried and tested method to increase brand awareness, educating and entertaining your audience if you do it in the right way.
It has become a trend for 42% of digital marketers to use webinars to increase sales in no time. Not only the big brands but the solopreneurs have also started implementing this effective and efficient content marketing strategy.
Those listed facts, trends, and reports will help you to know the current affairs of webinars of the present time.
So, if you have any questions, comment below, and our team will respond to you as soon as possible.