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Do you want to use webinar marketing to increase sales of your business?

Present-day marketers are killing their competitors by using this robust tool, webinar

Big businesses expand brand awareness, educate their customers, and generate leads with webinar marketing strategies. And most importantly, they increase revenue by boosting sales.

Moreover, after lockdown, the webinar is booming as a new source of content marketing strategy for every digital marketer and business. 

So let's learn webinars’ current statistics, facts, and trends to enhance your marketing skills.

Webinar in Digital Marketing?

Digital marketing is a form of marketing where brands implement digital tools, web-based platforms, and social media to reach potential customers, generate leads, and increase sales.

According to a report by Statista, 5 billion people use the internet daily, and 4.6 billion people use social media actively in 2022. 

So you can easily understand where most people are. Yes, on the internet and social media. At the time, your billboard marketing strategy is not going to work. 

To target the internet audience, marketers usually use 

  • blog posts
  • video content
  • advertising
  • social media posts
  • e-books
  • email marketing etc.

But you know there is cutthroat competition in the market. Therefore, you need a different strategy to connect your customer with your brand for longer and showcase your products effectively. 

The webinar is the way to do that. And there are some facts and reports that support it.

  • 79% of customers agree that the video content of any business influences them to buy a product.
  • 62% of B2B customers prefer watching webinars before purchasing a product.

Webinar as a Tool in Digital Content Marketing Strategy? 

Making a long-term relationship with the customers is the only goal of every business. But gaining trust from the customer is not straightforward. 

For that, you have to develop a strategy that provides value and educates your audience. 

But educating your customer through an old-school blog post or a small social media post is not enough. 

And when it comes to educating your customer, nothing can be perfect like webinar content.  Generally, Webinar is all about delivering 

  • Valuable information
  • Expertise knowledge
  • Real-life experience
  • Tried and tested formula 

to your audience, rather than forcing your customers to buy your products. 

As a result, businesses get the highest engagement rate and build brand credibility

Though Webinar was familiar to Marketers, after COVID-19, webinar has become a crucial and essential part for marketers.

Webinar Statistics, Facts, and Trends for Marketers in 2022

Now, you will share some statistics and reports about webinars to help you create a full-fledged content marketing plan.

General Webinar Statistics 

Let's start with the general webinar statistics.

  • The worldwide webinar and webcast market is expected to extend at a Compound Annual Growth Rate of 7.6%. 
  • The webinar market was worth 547 million dollars in 2015.
  • Above 57% of marketers run 50 webinars every year.
  • By 2023, the Global webinar market is anticipated to touch 800 million dollars.
  • North America’s highest revenue share of 77% among other regions in the webinar and webcast industry in 2015. The reason is there is a great deal of need for educational content.
  • Software and technology companies primarily produce 29% of all webinars.
  • Approximately 70% of webinars are centered on improving sales and engagement.
  • The median number of webinars is 23 per year.
  • Webinar trends report that 79% of webinar data is video.
  • OptiMonster reports that 58% of marketers implement webinars as a promotion tool.
  • A webinar is the best way to connect with your audience personally and has high interaction ability.
  • 44% of webinars are attended by less than 25 attendees, meaning webinars are also frequently used for short training sessions and intensive learning along with engaging a broad public.
  • A business should produce 23 webinars per year on average.
  • The company website is the best channel for marketers to promote webinars.
  • People watched three times as much as webinars in 2020 than in the past years.
  • To generate 3X audience participation, you must host your webinar on your company domain.

(Source: GoToWebinar, Thrivemyway)

Statistics of Webinar Cost & Revenue 

Webinar video content is one of the best ways to get potential customers and generate big money in no time. 

Let's see as a creator how much you can earn.

  • A webinar creator can earn $1000 in revenue with one hour of webinars.
  • A few target customers can generate thousands of dollars in no time.
  • One webinar can generate more than 500 leads. So you don’t need to host several webinars for lead generation. That is the best part of it.
  • There are several companies and software out there that help businesses to host their webinar. Webinar platforms can cost in the range of $150 to $500.

(Source: Bloggers Passion, True List)

Statistics of Webinar Engagement

Whether a social media post or webinar content, user engagement is the only thing you must focus on when tracking your audience. 

Read these points to get first-class user engagement in your webinar.

  • Tuesday and Thursday are the perfect days to host webinars that generate more attendees.
  • LiveWebinar reports: Wednesday is the best day to run a winner, with a feedback rate of 26%.
  • Monday, Tuesday, Wednesday, and Thursday are the days to send promotional emails for webinars. These days generate 60% of registrations.
  • Among these four days, Tuesday is the best for promoting emails for webinars.
  • 56% of attendees are male, and 44%  are female.
  • The best time to host a webinar during the day is in the morning rather than at night.
  • 93% of successful webinars are conducted in the morning.
  • The perfect time to host a webinar is 11 AM to 2.00 PM.
  • 11 a.m. holds the highest attendance rate with 61% of total registration.
  • 2:00 p.m. is the second highest with 14.6%. And, 1:00 p.m. is the least attendance time.
  • The average cost of hosting a webinar is between $100 and $3000.
  • According to marketers, creators must experiment with these types of webinar formats to increase audience engagement – Live workshops, Product demos, Virtual Conference, Q&A sessions, Hybrid pre-recorded/ live webinars, Live Audits
  • Webinar hosts can conduct surveys, provide relevant documents with digital materials, and start one-to-one interactions with the audience to feel connected and heard.

(Source: Research Nester, GoTo Webinar)

Statistics of Webinar Creators 

You need to know these reports listed below to be a better webinar creator as a creator or digital marketer.

  • A webinar must be between 60 and 90 minutes long to get the highest engagement rate. 
  • Nearly 93% of attendees attend webinars through a desktop. However, only 25% of attendees watched a webinar on a mobile device.
  • Around 35 to 45% of webinar signups participate in the live webinar. 
  • The best tools to enhance webinar engagement are questions and answers, resources for download, surveys, social poles, and group chats.
  • An average person joins 4 to 5 webinars every month and attends 2 to 3 webinars.
  • The average attendance rate of marketing-related webinars is 37%.

 (Source: GoTo Webinar, On24)

Statistics of Webinar Attendees

To increase the webinar engagement, you must truly understand your attendees’ psychology and attendance rate.

  • According to the Demand Gen survey, webinars influenced 76% of all B2B buyers to make a buying decision.
  • As per the report of GoToWebinar, webinar attendees spend approximately an hour of their time.
  • 59% of all attendees (more than half) complete sign-ups during the event week. 
  • According to reports of some brands, 40% of their webinar attendees account for qualified leads.
  • On average, up to 56% of a webinar audience makes conversions and increases sales for your business.
  • 35% to 45% is a reasonable webinar conversion rate, where registrants become attendees.
  • According to 83% of people, they would like to attend only one Webinar a week. 
  • 92% of attendees want a live question-answer session in a webinar.
  • (16.1% of total registrants) Most attendees attend the webinar at 11 A.M. 
  • 46% of attendees join webinars to gain valuable information and improve their skills and knowledge.
  • Reports show that 20.91% of attendees join via Android phone, whereas 10.69% via iOS.
  • Of most people, 68.39% use a desktop to attend webinars.
  • 23% of attendees complete the registration process on Wednesday. Better than Tuesday with 22% and Thursday with 19%.
  • 19% of webinar attendees show buying interest after watching a 60-minute webinar. 
  • As a creator, you don't need hundreds of audiences to generate thousands in revenue. A few dozen targeted audiences is enough for that.
  • As per the report, 78% of all webinars only have 50 or fewer attendees.
  • The average conversion rate of attendees-to-sale is 15%.
  • After the live webinar, you can still get  10% to 47% views if recordings are available.
  • 10 days after the event, you can get 47% views. 24% views after 20 days and after 1 month, Only 10% views.
  • Attendees are OK with the longer webinars.
  • The average viewing time for attendees is 61 minutes. In addition, attendees participate in a webinar for about 70%.
  • One-to-one interaction and questioning of the attendees is the most enjoyable and likable part of a webinar.

(Source: GoToWebinar, On24, G2)

Statistics of the Internet, Social Media in Webinar Marketing

Most people spend their time on the Internet and social media platforms, and you can use these channels to drive loyal audiences.

  • Emails account for 57% of webinar registrations, as they are private messages with zero distraction.
  • Social media platforms drive 15% of registrations. 
  • Send reminder emails during the week before the event, as this is when 59% of registrations happen.
  • Website, Blog drives 14% of registration, whereas Newsletter 8%, SMS 4%.
  • Marketers can get 15% registration using social media platforms like LinkedIn, Facebook, and Twitter.
  • Instagram and Pinterest are less effective social media platforms compared to other platforms for webinar promotion.
  • The golden time is between 8:00 a.m. and 12 p.m. to send emails for promoting your webinars.

(Source: GoToWebinar)

Statistics of Webinar & Business and Brands 

Here, you will learn how businesses and brands use and utilize webinars for branding and generating revenue.

  • More than 80% of businesses will likely use webinars regularly by 2022.
  • 95% of businesses conceive webinars as an essential part of their digital marketing strategy.
  • 73% of B2B companies report webinars and virtual events are the most efficient channel for lead generation.
  • More B2B companies use webinars than do B2C companies.
  • Only 17% of B2C companies implement this webinar strategy.
  • The Nonprofit sector is number three with 11%.
  • The technology and software industry hosts the most amount, 29% of all webinars.
  • The financial industry accounts for 40% of all webinars, second-most.
  • According to the Digital Marketing Community, Nonprofit organizations host the least webinars on the list, only 1%.
  • With interactive tools like question and answer and polls, businesses can increase attendee-to-sale conversion rates by 20%.
  • Between February and March 2020, USA brands expanded webinar marketing by 36%.
  • 60% of brands design webinars as a marketing strategy to convert regular audiences to buying customers.
  • Micro-influencers and thought leaders boost and attract more people and the appeal of virtual events.
  • B2C businesses don't rely much on virtual events and webinars as B2B businesses do.
  • 60% of brands implement webinars as a method to move the audience through the whole customer lifecycle.
  • 31% of brands host webinars for customer training and onboarding.
  • 29% of businesses use it for digital marketing and demand generation.

(Source: FindStack, GoToWebinar, Thrivemyway, InterMedia)

Statistics of Webinars in Marketing

Here you will learn about the reports on how marketers use webinars as digital content to generate leads.

  • According to 72% of B2B marketers, webinars are a better channel than others for generating high-quality leads.
  • 76% of all marketers state webinars allow them to increase their leads.
  • According to 56% of all Webinar Hosts, marketers use both on-demand and live video.
  • 57% of marketers desire to make more webinars as it grows their business efficiently.
  • To increase engagement, 91% of hosts use the question & answer strategy at the end of the webinars.
  • Marketers should promote webinars at least 4 weeks beforehand to increase the audience reach. In addition, it can increase the registration rate by 12%.
  • After the lockdown in 2020, 67% of marketing professionals spent more time on webinars.
  • A Wyzowl study found that 49% of marketers interviewed had organized or participated in webinars. Additionally, 87% rated it as a compelling strategy.
  • According to Patrick Whatman, a professional content marketer, we generate 500 and more than 1000 leads with an hour of live webinars. 

(Source: Outgrow, LiveWebinar, Blogging X)

Statistics of Webinar Content

Let's see how webinar content should be in terms of quality and quantity, moreover what topics are mostly used as a subject in the content.

  • As per the B2B webinar stats, 61% of marketers take webinars as a content marketing strategy to target the audience.
  • According to the report and stats of webinars, online courses and training sessions account for 35.6% of webinars.
  • In 2020, 27.8% of webinars were game development, coaching certification programs, virtual classes workshops, etc.
  • 61% of marketers implement webinars in their business as a content marketing strategy to get potential buyers.
  • An ideal webinar has to be 30 to 40 minutes long.
  • The live question or answers session is vital in ending the webinar.
  • Webinars with video content get 7.8 ratings out of 10. 
  • 32% of hosts who don't use video content in their webinars explain that they can't make an excellent presentation to the attendees. 
  • 34% of all webinars are part of the online training category.
  • 11% of webinars belong to the business management and collaboration category.
  • Winner content has to be urgent, ultra-specific, unique, and useful.
  • A 90-minute webinar has a more engagement rate of 60 minutes or 30 minutes. As a result, it attracts 4.6X more registrations.
  • When it comes to the average attendance rate by webinar objective – Internal Training has the Highest Rate of 65.5%, Internal communication with 56.2%, Customer Training and Onboarding with 42.1%, Marketing with 36.6%
  • Customers like watching on-demand webinars because it is the most valuable webinar type in terms of features.
  • 18% of the customers would like to watch the content in a webinar related to their industry and can improve their skills.

(Source: OptinMonster, GoToWebinar)

Statistics of Webinar Platform and Equipment 

Now, learn what tools and equipment you need to host a webinar.

  • To host a webinar, you need these three things – webcam, lighting & microphone.
  • For creating first-rate content, you need around $400 to $600 to buy top-class equipment.
  • Most webinar attendees use Windows operating systems, 80%.
  • 18% of the audience use Apple devices, of which 13% use Mac and 5% use IOS.
  • Microsoft is the primary choice for every user when it comes to using browsers. 43% of users use Internet Explorer or Edge.
  • 39% of all users use Google Chrome.

(Source: FindDStack)

Statistics of Webinar during COVID-19 

Webinars played a vital role during the pandemic for every business. Especially in the USA, there was a high rise in using webinars as a digital marketing strategy for generating leads.

  • US B2B brands redirected resources from live events to webinars during the coronavirus epidemic.
  • According to Statista, there was a 36% increase in the number of brands offering webinars from 242 to 332 in the USA in February and March 2020.
  • As per a survey in 2020, 89% of marketers report webinars played a vital role in creating certified leads,
  • Also, 78% of marketers state that webinars helped cut down the cost per lead.
  • As per another survey in the USA, 53% of 859 marketers stated there was a significant rise in hosting webinars in July 2020.

Statistics of Webinars & Countries 

Here you will know which country hosts most webinars and the regions during COVID-19. 

  • The United States has the most significant number of attendees. India ranks 2nd with 187 attendees, and Brazil ranks 3rd with 99 attendees.
  • According to IUSSP, the webinar is most popular in Africa with 26% of participants, and 2nd most region is Asia.

(Source: IUSSP: International Union for the Scientific Study of Population)

Statistics of Webinar Platform

When you complete a webinar in a perfect manner, you can convert leads into paying customers

We will mention some of the best webinar platforms and their statistics.

  • These platforms listed below are the best to host webinars.
  1. Livestorm: Provides unlimited features to engage attendees.
  2. WebinarJam: An easy-to-use webinar platform to sell products.
  3. EverWebinar: Here, videos don't need any additional setup, and the audience can watch videos in the browser.
  4. Demio: A comprehensive tool that comes with both on-demand and live webinars.
  5. EasyWebinar: A simple-to-use platform for live and automated webinars.
  6. WebinarNinja: A simple-to-use tool for live, automated, hybrid, series webinars.
  7. GoToWebinar: A primary webinar platform for large businesses.
  8. LiveWebinar: Cloud-based webinar platform provides screen sharing, video streaming, and social media broadcasting.
  9. BlueJeans: An expensive platform that streams your webinar to Facebook live or YouTube live.
  • After choosing the right platform to host webinars, you can deliver more valuable content to your audience as they will provide HD video broadcasting and support as many as a dozen presenters at once.
  • There are also some free popular webinar platforms like 
  1. Zoom 
  2. Google Hangouts 
  3. YouTube Live 
  4. Facebook Live 

Conclusion 

Webinar marketing is a tried and tested method to increase brand awareness, educating and entertaining your audience if you do it in the right way.

It has become a trend for 42% of digital marketers to use webinars to increase sales in no time. Not only the big brands but the solopreneurs have also started implementing this effective and efficient content marketing strategy.

List of 10+ Best Webinar Platforms 2022 (Ratings & Reviews)

Those listed facts, trends, and reports will help you to know the current affairs of webinars of the present time.
So, if you have any questions, comment below, and our team will respond to you as soon as possible.

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