The Numbers Are Big, But Affiliate Slice Is Shifting
The creator economy generated $37 billion in spending last year and is on track to hit $44 billion in [Year], as brands shift from one-off campaign partnerships to an always-on approach that combines micro, affiliate, and performance-focused creators.
Video Is Now Eating Text Affiliate's Lunch
Video is projected to drive 55% of all affiliate traffic, with TikTok Shop growing at 48% annually. Affiliates who produce video content — product reviews, tutorials, demonstrations — now have a structural advantage over text-only publishers. If you're still 100% blog-only, now is the time to add a YouTube or short-form video layer to your affiliate strategy.
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