Let me be upfront about something. I work in SEO and digital marketing at Digiexe every single day. I build funnels for clients. I audit funnels. I optimize funnels. Funnels are not some abstract concept I read about in marketing books — they are part of my actual daily work. So when Jitendra Vaswani told me to go through the Funnel Building Formula course inside the Internet Lifestyle Hub platform, my honest internal reaction was mild skepticism wrapped in professional courtesy.
I finished all 29 lectures. I took four pages of notes. I restructured how I think about presenting funnel strategy to clients at Digiexe. And I am writing this review because people need to know this course exists and what is actually inside it.
What Is This Course And Where Does It Live?
The Funnel Building Formula is a course inside Siddharth Rajsekar's Internet Lifestyle Hub — India's largest digital coaching community with 48,000+ members. It is not a standalone product. It lives inside the Silver Membership, which costs ₹7,999 as a one-time lifetime fee.
Here is everything that membership includes:
✅ Funnel Building Formula (29 lectures — 2.0 + legacy 1.0)
✅ 12+ other courses across coaching, content, AI, and marketing
✅ AI Codex templates and plug-and-play tools
✅ Weekly live hackathon sessions
✅ Direct Q&A calls with Siddharth
✅ 48,000+ member community access
✅ Accountability partner system
✅ Gamification rewards and milestone tracking
✅ iOS and Android app
Standalone funnel courses in the market sell for anywhere between ₹5,000 and ₹30,000. As someone who evaluates pricing and value professionally, getting this inside a ₹7,999 lifetime membership is genuinely difficult to argue against.
Complete Course Structure — Every Lecture Confirmed
The course has 4 sections and 29 total lectures. Here is the full breakdown with every lecture name exactly as it appears in the course:
Section 1 — CONCEPTS: Funnel Building Formula 2.0 (5 Lectures)
# | Lecture Title |
01 | Core Principles — How To Approach This Course? |
02 | How To Design Your Business Funnel |
03 | How To Design Your Membership Funnel |
04 | How To Design Your Gamification Funnel |
05 | How To Design Your Marketing Funnel |
Section 2 — STRATEGIES: Top 12 Marketing Funnels (12 Lectures)
This is the section where I spent the most time — and the one that genuinely surprised me most as a digital marketer. These are the exact funnel names as they appear in the course:
# | Funnel Name | What It's For |
01 | The Direct Sales Funnel | Selling a product or service with no friction — straight to the offer |
02 | The Lead Generation Funnel | Building your email list and capturing qualified prospects |
03 | The Messenger Class Funnel | Using messenger/chat-based delivery for intimate, high-engagement learning |
04 | The Free Webinar Funnel | Converting cold audiences through free live educational events |
05 | The Paid Webinar Funnel | Monetizing your expertise through ticketed live training |
06 | The Auto Webinar Funnel | Evergreen automated webinar running sales 24/7 without you live |
07 | High Ticket Consulting Funnel | Attracting and converting premium, high-value coaching clients |
08 | The Live Seminar Funnel | Driving registrations and sales through in-person or virtual seminars |
09 | The Live Bootcamp Funnel | Intensive short-program funnel for transformation-focused coaching |
10 | Multi-Speaker Summit Funnel | Leveraging multiple experts to build massive audience and authority |
11 | The Quiz Funnel | Using quiz-based engagement to qualify and segment leads |
12 | Hybrid Funnels | Combining multiple funnel types for complex, multi-touchpoint journeys |
Section 3 — TACTICS & TOOLS: Conclusion (4 Lectures)
Focus | What's Covered |
Tool Selection | How to choose the right platform for your specific funnel type |
Technical Setup | Connecting the pieces without getting lost in complexity |
Funnel Auditing | How to measure, diagnose, and fix a live funnel |
Conclusion & Next Steps | What to build first and how to prioritize your funnel roadmap |
Section 4 — Funnel Building Formula 1.0 Legacy (8 Lectures)
Detail | What You Need To Know |
Purpose | The original course preserved as supplementary material |
Value | Covers angles and approaches not repeated in 2.0 |
Worth Watching? | Yes — especially for deeper context on the 2.0 framework |
Best Approach | Watch after completing 2.0 for maximum perspective |
Breaking Down Each Section — My Real Reactions
Section 1 — Concepts: Better Than Expected
Coming in as someone who already works with funnels professionally, I expected this section to feel like revision. It did not. Siddharth opens with a lecture on how to think about funnels rather than what a funnel is — and that distinction matters enormously. The conceptual reframe that stuck with me most was this: a funnel for a coach is not a transaction pipeline. It is a relationship progression system. Every page, every email, every touchpoint is designed to deepen trust and advance the relationship — not just close a sale. That framing changed how I articulate funnel strategy to clients at Digiexe.
The gamification funnel lecture was the biggest surprise in this section. Being an ILH member while learning about gamification funnels — and realizing you are literally living inside one — makes the concept click in a way that no amount of theoretical explanation could. Points, badges, levels, community recognition — it is all there in the ILH platform and it is all intentional funnel architecture.
Section 2 — The 12 Funnels: This Is Where It Gets Really Good
Twelve complete funnel strategies in one section is not something I have seen matched in any other single course. And because I can now tell you the exact names of all twelve — from the Direct Sales Funnel at one end to Hybrid Funnels at the other — let me give you my honest professional take on the ones that stood out most.
The Auto Webinar Funnel (#6) was immediately the most relevant to my client work at Digiexe. The difference between a live webinar funnel and an auto webinar funnel sounds simple on the surface — one is live, one is recorded — but Siddharth goes deep into how the psychology of the two experiences differs and how your funnel design has to account for that difference. An auto webinar viewer who knows the session is pre-recorded behaves differently from a live attendee. The funnel mechanics need to compensate for that trust gap. That level of nuance is exactly what most funnel courses skip over.
The Quiz Funnel (#11) was one I had underestimated before this course. From an SEO perspective, quizzes are powerful content assets — they generate engagement, time on site, and data. But the funnel mechanics Siddharth lays out for using a quiz as the top of funnel entry point — segmenting leads by their quiz results and then delivering personalized follow-up sequences — is a strategy I immediately started thinking about for several Digiexe clients.
The Multi-Speaker Summit Funnel (#10) is one that most individual coaches never consider because it sounds complex. Siddharth makes it accessible by breaking it into a clear step-by-step process — how to find and approach speakers, how to structure the event funnel, and how to monetize both the live summit and the recordings. For any coach trying to build authority quickly in a new niche, this funnel type is a legitimate shortcut that most people overlook.
The Hybrid Funnels lecture (#12) was my personal favourite because it acknowledges something that most funnel courses pretend is not true — that real businesses rarely run on just one funnel type. The hybrid approach is about consciously combining elements from multiple funnel types to create a customer journey that matches the actual complexity of your business model. As someone who builds multi-channel strategies at Digiexe every day, this lecture validated what I had been doing intuitively and gave it a proper strategic framework.
The High Ticket Consulting Funnel (#7) is essential viewing for anyone selling premium services. The application-based model Siddharth describes — where the prospect applies to work with you rather than simply purchasing — is something I have seen work extraordinarily well for coaching clients. The funnel design that supports that model is specific, intentional, and very different from a standard checkout flow.
Section 3 — Tactics & Tools: Solid But Needs More
As an SEO and digital marketing professional, this was the section I was most curious about going in — and the one I was most disappointed by coming out. Not because the content is bad. It is not. But four lectures to cover implementation across twelve funnel types means each type gets almost no dedicated tool guidance.
What is here is useful. The platform-agnostic approach — understanding what your funnel needs to do rather than which specific tool to use — is the right way to teach this because tools change faster than principles. The funnel auditing framework has direct parallels to how I approach SEO audits at Digiexe — looking at the data, identifying drop-off points, testing hypotheses, iterating. Good thinking, just not enough of it.
This section needed to be at least double its current length to do justice to what came before it.
Section 4 — Legacy 1.0: Do Not Skip This
I almost skipped the 1.0 section after completing 2.0. Eight more lectures after already going through 21 felt like a lot. I watched them anyway — and I was glad I did.
The 1.0 material covers specific angles that 2.0 does not revisit. Seeing the evolution between the two versions is itself educational — you can observe how Siddharth's own thinking about funnels has developed, what he kept, what he cut, and what new frameworks emerged in the update. For someone who works in a field that changes as fast as digital marketing, watching how a practitioner's framework evolves over time is genuinely valuable.
Honest Pros And Cons
Pros
- 12 exact, named funnel strategies — not vague categories but specific, named funnels with clear use cases
- Concepts-first structure — philosophy before tactics, which is the right order
- The Auto Webinar, Quiz, and Hybrid Funnel lectures are genuinely excellent
- Both versions included — 1.0 and 2.0 together give you more depth than either alone
- Platform-agnostic tool advice — stays relevant as the tool landscape changes
- No padding or filler — every lecture is purposeful
Cons
- Tactics section too thin — 4 lectures for 12 funnel types is not enough implementation depth
- No real case studies — actual ILH member funnels with real conversion data would make the strategies far more concrete
- No timestamps within lectures — makes revisiting specific points unnecessarily frustrating
Who Is This Course Right For?
Perfect For | Probably Not For |
Coaches building their first sales funnel | Advanced paid traffic specialists |
Digital marketers wanting a complete funnel map | E-commerce funnel builders |
Creators launching courses or memberships | People needing platform-specific tutorials |
Consultants selling high-ticket services | Those wanting advanced CRO strategies |
Anyone confused about which funnel type to use | Marketers already running 10+ profitable funnels |
Final Verdict: Funnel Building Formula by Siddharth Rajsekar
The Funnel Building Formula is the most complete single-course treatment of funnel strategy I have encountered in the coaching and digital education space. The exact naming and detailed coverage of all 12 funnel types — from the Direct Sales Funnel through to Hybrid Funnels — gives you a comprehensive map of the funnel landscape that most marketers only assemble through years of trial and error.
As an SEO and digital marketing professional at Digiexe, I came in thinking I knew most of this. I left with restructured thinking on the Auto Webinar Funnel, a new appreciation for the Quiz Funnel from a lead segmentation perspective, and a proper strategic framework for the Hybrid Funnel approach I had been using intuitively with clients.
The tools section needs more depth. Visual blueprints are a glaring omission. Case studies would elevate this from very good to exceptional. But what is here — inside a ₹7,999 lifetime membership — is more practically useful than most standalone funnel courses I have seen priced at five times that amount.
Rating: 4.3 / 5 ⭐⭐⭐⭐
Roshan Jha is an SEO Expert and Digital Marketing Specialist at Digiexe, working alongside Jitendra Vaswani across SEO strategy, content marketing, and digital growth campaigns.
