Semrush Academy Review 2025: Free Courses for Digital Marketers

Semrush Academy is a free educational platform provided by Semrush, one of the world’s leading digital marketing tools. Offering a wide range of courses and certifications, Semrush Academy is designed to help marketers, businesses, and entrepreneurs improve their digital marketing skills using Semrush's suite of powerful tools.

Whether you want to learn SEO, PPC, content marketing, or social media strategies, Semrush Academy has you covered.

But what exactly does Semrush Academy offer, and Is It Worth It?

Let's get into the details of this platform to understand how it can help you sharpen your digital marketing skills and take your marketing efforts to the next level.

Semrush Academy at a Glance

Feature	Details
Course Format	Video Lessons
Course Duration	20 mins to 6 hours
Number of Instructors	10+
Number of Courses	97
SEO Courses	30+
Content Marketing Courses	10+
Career Courses	3
PPC/Sales/SMM Courses	At least 2 per section
Certification	Yes (free)
Price	Free

My Experience With Semrush Academy

As a digital marketer, I was curious to check out Semrush Academy courses, and it turned out to be a great experience.

The courses are free and easy to follow, with practical content that I could apply using Semrush tools. I loved the flexibility to learn at my own pace, and the instructors were knowledgeable.

After completing the courses, I earned certifications that added value to my profile. Overall, it was a valuable learning experience I’d recommend to anyone looking to improve their digital marketing skills.

Let's See What Exactly Semrush Academy Is

Semrush Academy is a free online learning platform created by Semrush, a well-known company in the digital marketing industry.

It’s like a school where you can learn various skills to help improve your business or website’s online presence. The platform covers topics like:

• SEO (Search Engine Optimization): Learn how to optimize your website so it ranks higher in Google search results, driving more organic traffic.
• Content Marketing: Discover how to create valuable content, such as articles, blogs, videos, and more, to engage your audience and attract visitors.
• Social Media Marketing: Learn how to effectively use platforms like Facebook, Instagram, and LinkedIn to engage with your target audience and grow your online community.
• PPC (Pay-Per-Click): Understand how to set up and run paid online ads to increase visibility and drive traffic to your website.
• Using Semrush Tools: Get hands-on experience with Semrush’s powerful digital marketing tools to enhance your campaigns and marketing efforts.

The courses are led by industry experts and presented through short, easy-to-understand videos. You can learn at your own pace, and many of the courses offer a free certificate upon completion, after passing a simple test.

Whether you're just starting out or looking to enhance your skills, Semrush Academy is a great resource for anyone wanting to learn digital marketing and grow their business online.

Who Are the Instructors At Semrush Academy?

Semrush Academy partners with top professionals in digital marketing, SEO, content strategy, and business growth to teach their courses. These experts bring real-world experience and proven success to their lessons.

Some of the notable instructors include:

• Brian Dean: SEO expert and founder of Backlinko, known for his innovative SEO strategies.
• Nathan Gotch: SEO entrepreneur and speaker, focusing on effective, ethical SEO practices.
• Greg Gifford: Local SEO specialist, helping businesses improve their online visibility in specific locations.
• Eric Enge: SEO author and expert with deep knowledge of search engine algorithms and their marketing impact.
• Ashley Segura: Content strategist, teaching how to create engaging content that supports SEO goals.

These instructors have extensive experience in their fields, ensuring you get practical, real-world insights to boost your digital marketing skills.

Courses Offerings of Semrush Academy

Semrush provides learning in a wide range of digital marketing fields. Here’s a breakdown:

SEO Courses

Semrush Academy offers a wide variety of SEO courses that equip marketers with the skills, strategies, and techniques to optimize online visibility and drive organic traffic. These courses are designed for individuals at all levels, from beginners to advanced users.

The SEO courses focus on both fundamental and advanced SEO practices, covering topics like keyword research, on-page optimization, technical SEO, backlinking strategies, and more. Led by expert instructors, these courses provide actionable insights into how to leverage Semrush tools for SEO success.

The SEO courses offered by Semrush Academy are valuable learning opportunities, giving you the tools to succeed in improving your website's search engine rankings and organic traffic. These courses are led by top instructors who have years of hands-on experience in digital marketing and SEO.

Here are some of the SEO Courses Offered by Semrush Academy:

1. SEO Essentials with Semrush
2. Semrush SEO Crash Course
3. Keyword Research Essentials with Semrush
4. On-Page SEO Essentials with Semrush
5. Technical SEO Course
6. Advanced SEO with Semrush
7. Content-Led SEO with Brian Dean
8. Semrush SEO Toolkit
9. SEO for eCommerce
10. Mobile SEO
11. Backlink Building Essentials
12. SEO Auditing with Semrush

Content Marketing Courses

Semrush Academy offers a diverse selection of Content Marketing courses designed to teach marketers how to craft high-quality content that attracts and engages an audience.

These courses focus on building effective content strategies, optimizing content for SEO, and leveraging Semrush tools to measure content performance.

Whether you’re just getting started with content marketing or looking to refine your strategy, these courses will provide valuable insights and skills to help you succeed.

The Content Marketing courses offered by Semrush Academy focus on strategies that drive measurable business results, like increasing traffic, generating leads, and improving engagement.

Content Marketing Courses Offered by Semrush Academy:

1. How To Plan a Magnetic Content Strategy Using Semrush
2. Content Marketing Strategy with Semrush
3. Creating Content for SEO
4. Content-Led SEO with Brian Dean
5. Developing Content That Converts
6. Content Distribution and Promotion
7. Building a Content Marketing Funnel

Social Media Marketing Courses

Social media plays a crucial role in modern marketing. Semrush Academy offers courses that teach how to create a strong social media presence, engage your audience, and leverage social media platforms to boost brand visibility.

These courses provide practical strategies for managing social media accounts, creating content that resonates, and using analytics to measure success.

The Social Media Marketing courses offered by Semrush Academy help marketers build and manage social media strategies that align with their overall marketing goals.

Social Media Marketing Courses Offered by Semrush Academy:

1. Master Your Brand Voice: Workshop with Jack Appleby
2. Building a Social Listening Program with Christina Garnett
3. Social Media Advertising with Semrush
4. Maximizing Your Social Media Impact

AI Courses

As artificial intelligence continues to shape digital marketing, Semrush Academy offers courses that teach how to leverage AI for improving SEO, content creation, and social media marketing.

These courses explore the role of AI in search engines and how it’s changing marketing strategies.

AI Courses Offered by Semrush Academy:

AI and Search Webinar Series

• Focus: Learn how AI is impacting search engines and marketing strategies, with insights on AI-powered SEO.

Digital Marketing Courses

Semrush Academy also offers comprehensive Digital Marketing courses that cover a broad range of topics beyond SEO, content, and social media marketing.

These courses provide a holistic approach to digital marketing, helping marketers understand the big picture and how various channels work together to achieve business goals.

Digital Marketing Courses Offered by Semrush Academy:

1. Getting Started with Digital Marketing
2. Marketing Automation with Semrush
3. Email Marketing Fundamentals
4. Paid Media Strategy with Semrush

Pay-Per-Click (PPC) Courses

Semrush Academy offers comprehensive PPC courses that help marketers master the art of paid advertising. These courses focus on creating and managing effective PPC campaigns, using tools like Google Ads and Bing Ads to drive targeted traffic and maximize ROI.

Whether you're new to PPC or looking to refine your strategy, these courses provide valuable insights into how to design, optimize, and track successful ad campaigns.

The PPC courses offered by Semrush Academy cover everything from keyword research and ad creation to budget management and campaign analysis, ensuring you have the skills needed to execute high-impact PPC campaigns.

PPC Courses Offered by Semrush Academy:

1. How to Craft High-Impact Digital Advertising Campaigns Using Semrush
2. PPC Fundamentals with Semrush
3. Google Ads Fundamentals
4. Advanced PPC Campaign Strategies
5. Display Advertising with Semrush
6. Remarketing Strategies with Semrush
7. PPC Campaign Measurement and Optimization
8. Google Shopping Ads with Semrush

Amazon Selling Courses

Semrush Academy offers valuable courses for marketers and entrepreneurs who want to succeed in Amazon selling. These courses provide insights into how to optimize product listings, run successful Amazon PPC campaigns, and improve visibility on Amazon’s marketplace.

Whether you're new to selling on Amazon or looking to improve your strategies, these courses will teach you the necessary tools and techniques to drive sales and grow your business on Amazon.

Amazon Selling Courses Offered by Semrush Academy:

1. Amazon Product Listing Optimization
2. Amazon PPC Campaigns with Semrush
3. Advanced Amazon Selling Strategies
4. Amazon FBA (Fulfillment by Amazon) Basics
5. Optimizing Amazon Listings for SEO
6. Creating and Managing Amazon Ads
7. Mastering Amazon Reviews and Feedback
8. Amazon Market Research and Competitor Analysis

Marketing Career Development Courses

Semrush Academy offers a range of Career Development courses designed to help individuals advance their digital marketing careers. These courses focus on building essential skills, improving professional competencies, and providing tools for career growth.

Whether you're a beginner looking to enter the field of digital marketing or an experienced professional aiming to enhance your expertise, Semrush Academy offers valuable resources to boost your career.

Career Development Courses Offered by Semrush Academy:

1. Building Your Digital Marketing Career
2. How to Get Started in SEO
3. Creating a Personal Brand as a Digital Marketer
4. Mastering Digital Marketing Analytics
5. Developing Your Social Media Career
6. Content Strategy and Creation for Career Growth
7. How to Get a Job in Digital Marketing
8. Freelancing in Digital Marketing
9. Developing Your SEO and Content Writing Career

Does Semrush Academy Provide Certification? Is It Worth It?

Yes, Semrush Academy provides certifications upon completion of its courses. After finishing a course and passing the associated exam, you earn a Semrush certification that validates your skills and knowledge in various aspects of digital marketing, including SEO, PPC, Content Marketing, Social Media, and more.

These certifications are free of charge and serve as a great way to showcase your expertise.

Is It Worth It?

The value of Semrush Academy certifications depends on your goals and the industry you're in. Here's why they are worth considering:

✅ Industry Recognition: Semrush is a well-respected name in the digital marketing world, particularly for SEO and online marketing.

The certification demonstrates that you have knowledge of the tools and strategies used by professionals and can help you stand out in a competitive job market.

✅ Practical Skills: Unlike some certifications that are purely theoretical, Semrush Academy focuses on providing practical, actionable knowledge.

The courses use Semrush’s tools, which are widely used in the industry, meaning you gain hands-on experience that you can apply directly to real-world projects.

✅ Boost to Your Resume and LinkedIn Profile: Adding a Semrush certification to your resume or LinkedIn profile can enhance your credibility.

It shows that you’ve not only invested time in learning digital marketing but have also gained proficiency in using a leading platform in the field.

✅ Free Access: One of the biggest advantages of Semrush Academy certifications is that they are completely free. This makes it accessible for anyone looking to learn and improve their digital marketing skills without spending a dime.

✅ Continual Learning: Semrush certifications are valid for one year. After that, you can renew them by taking the updated courses and exams, ensuring your skills remain relevant in an ever-changing digital landscape.

Getting Started With Semrush Academy

Step 1: Visit the Semrush Academy Website

Head over to the Semrush Academy website to begin. You can access it directly at Semrush Academy.

Step 2: Create a Semrush Account

To get started, you’ll need to create an account with Semrush. If you already have a Semrush account, simply log in. If not, follow these steps to create a free account:

• Click on the Sign Up button at the top right of the homepage.
• Fill in your name, email, and create a password.
• You can also sign up using your Google or LinkedIn account for faster access.

Step 3: Browse Available Courses

Once you’ve logged in or signed up, you can start exploring the available courses in Semrush Academy. There are various categories, including SEO, PPC, Content Marketing, Social Media, and more.

You can browse through the courses and choose the one that best suits your interests.

• You can also filter the courses based on beginner, intermediate, or advanced levels.

Step 4: Choose Your Course

Select a course you’d like to start. For example, if you want to learn SEO, look for courses like SEO Essentials with Semrush or Semrush SEO Crash Course.

• Each course provides a brief description, the duration, and the instructor. Make sure to review this before enrolling.

Step 5: Start Learning

Once you've selected your course, click on the Start Course button. The courses are self-paced, meaning you can start right away and continue learning whenever it’s convenient for you.

• Most courses feature video lessons, followed by quizzes to test your knowledge.
• Don’t forget to take notes as you go along for a better understanding.

Step 6: Complete the Course and Take the Exam

After finishing all the lessons, you’ll typically need to pass an exam to complete the course. The exam will test your understanding of the material.

• The exams are multiple-choice or true/false questions based on the course content.
• Take your time to review the lessons if needed.

Step 7: Earn Your Certification

Once you’ve passed the exam, you’ll receive your Semrush Academy certification. You can download it or share it on your LinkedIn profile to showcase your new skills.

• You can also revisit the course anytime to refresh your knowledge.

Step 8: Continue Your Learning Journey

Don’t stop at one course! Semrush Academy offers numerous other courses across different digital marketing fields. Keep advancing your skills by exploring new topics, taking more advanced courses, and improving your digital marketing expertise.

Semrush's Free Monthly Webinars

Semrush offers free monthly webinars that cover a wide range of topics, including SEO, content marketing, AI, e-commerce, and more. These sessions are designed to help you improve your digital marketing knowledge and stay updated on industry trends.

All you need to do is register with your email, and you can choose to watch the webinars live or catch up on past sessions at any time.

Recent webinar topics include:

• “Content that Works for Google” (by Brian Dean)
• “AI for Marketers”
• “Local SEO for Growing Businesses”
• “Google Business Profile Best Practices”
• “Starting SEO for New Websites”

Pros and Cons Of Semrush Academy

Who Is Semrush Academy For?

Semrush Academy is perfect for anyone eager to improve their digital marketing game. Whether you’re a newbie looking to dive into SEO, a business owner wanting to boost online presence, or a blogger seeking to grow traffic, there’s something for you.

It’s also ideal for marketing pros who want to earn certifications and sharpen their skills. And the best part? You get to learn all this for free.

How Does Semrush Academy Compare to Others?

Here’s a brief table comparing Semrush Academy to Moz Academy and Ahrefs Academy:

Criteria	Semrush Academy	Moz Academy	Ahrefs Academy
Price	Free	Paid per course	Free
Certificate	Yes	Yes	No
Free Course	Yes	Limited free	Yes
Paid Course	No	Yes	No

Moz Academy

• Moz Academy focuses primarily on SEO, offering courses that dive deep into the fundamentals of search engine optimization.
• It provides an in-depth exploration of on-page SEO, link building, and local SEO, making it a solid choice for those looking to master SEO techniques.
• Compared to Semrush Academy, Moz Academy is more SEO-centric, with a narrower focus on search engine-related topics and less emphasis on paid ads, content marketing, or social media.

You Can Try Moz For Free With Moz Free Trial

Ahrefs Academy

• Ahrefs Academy is centered around mastering SEO using Ahrefs' tools and provides detailed courses on keyword research, backlink analysis, and technical SEO.
• While Ahrefs Academy is excellent for users already familiar with Ahrefs, it focuses heavily on how to leverage the platform’s tools effectively.
• In comparison to Semrush Academy, Ahrefs Academy is more tool-focused and doesn’t offer as broad a range of digital marketing topics, such as paid advertising and content marketing.

What's New With Semrush Academy In 2025?

• New courses on AI and marketing: Semrush Academy added lessons on generative AI in 2025.
• Short courses for new topics: Every month, some new “crash courses” appear, with lessons as short as 15–30 minutes.
• International content: Some courses are now available in Spanish, Portuguese, French, and German.
• Webinar replays: You can access not just live webinars but a library of recordings.
• Mobile Learning: The Academy website is optimized for mobile learning, allowing you to access content on your phone.

User Reviews on Semrush Academy

Users agree that Semrush Academy is easy, practical, and truly helpful in finding jobs and building skills.

Frequently Asked Questions (FAQs)

Quicklinks:

• Semrush Vs Moz : Which SEO Tool Is Best ?
• Semrush Pricing: Which Semrush Plan is Best ?
• Semrush Free Trial: 14 Days (Guru & Pro)
• Semrush Review: Is This SEO Tool Worth It?
• Moz Free Trial: Get 30 Days Free Trial With 20% OFF

Wrapping Up: Should You Go For Semrush Academy?

If you’re looking for a complete digital marketing resource, Semrush Academy is a great choice. Unlike Moz Academy and Ahrefs Academy, which focus mainly on SEO, Semrush Academy covers SEO, PPC, content marketing, and more.

If you want to learn practical skills across different marketing areas for free, Semrush Academy is definitely worth checking out.