Top 5 Helium 10 Alternatives & Competitors In 2026

If you're selling on Amazon and wondering if Helium 10 is the right tool for you, you're not alone. Many sellers look for alternatives because they want better pricing, different features, or tools that fit their specific needs.

The good news? There are several excellent options available in 2026 that can help you find profitable products, optimize listings, and grow your Amazon business.

Let me walk you through the best Helium 10 Alternatives.

Why Look for Helium 10 Alternatives?

Helium 10 is a powerful tool, but it comes with a higher price tag. Many sellers want something more affordable, easier to use, or tailored to their specific business goals.

Whether you're a beginner starting your first Amazon store or an experienced seller managing multiple products, there's likely a better fit for you.

The tools I'm sharing have been tested in 2026 and offer real value without breaking the bank.

5 Best Helium 10 Alternatives In 2026

1. Jungle Scout: The Industry Leader for Research

Jungle Scout remains one of the most popular alternatives to Helium 10, and for good reason. It's known for having some of the most accurate sales data in the industry and makes product research straightforward.

What makes Jungle Scout special:

The data is reliable. If you're trying to find a winning product to sell on Amazon, Jungle Scout gives you solid estimates of how many units competitors are selling.

This helps you make smarter decisions about which products to launch. The interface is clean and easy to navigate, so you won't feel lost when you first start using it.

Pricing : Jungle Scout offers two main versions. Their Catalyst plan (for smaller sellers) starts at $29/month for the Starter plan, $49/month for Growth Accelerator, and $129/month for Brand Owner.

If you're a larger brand or agency, their Cobalt version offers more advanced features with custom pricing. You can add team members for $49/month per person.

Best for: Sellers who want accurate sales data and don't mind paying a moderate price for reliability. Good if you're doing serious product research before launching.

Learn more about Jungle Scout: Jungle Scout Review : Is It The Best Amazon FBA Tool?

2. AMZScout: Budget-Friendly and Simple

AMZScout is perfect if you want a solid tool without spending too much. It does everything Helium 10 does but often at a lower price point, making it a favorite among new Amazon sellers and experienced sellers who want to save money.

What makes AMZScout stand out:

The pricing is straightforward and affordable. You get keyword research, product research, and an FBA calculator in every plan. Their Chrome extension is particularly useful because it shows you data right on Amazon without you having to jump between tabs. Many sellers love this convenience.

Pricing : AMZScout keeps it simple. Their basic plan is around $49.99/month, or you can save money by paying $399.99 yearly. They often run promotions where you get extra months free when paying annually. For power users, they have bundle options that bundle multiple tools together.

Best for: Budget-conscious sellers, beginners, and anyone who wants a lightweight tool that doesn't overwhelm you with features. The interface is beginner-friendly.

3. SmartScout: Best for Sellers Who Want Everything

SmartScout is built “by Amazon sellers, for Amazon sellers.” This means the team really understands what sellers need to succeed. It's comprehensive without being complicated.

What makes SmartScout powerful:

You get market research, competitor analysis, product research, and a UPC scanner all in one place. The tool shows you not just how much competitors are selling, but also gives you insights into market trends and what's profitable right now.

It also has a feature called “Seller Map” that shows you supplier information, which is incredibly helpful if you're looking to source products.

Pricing: Their plans are tiered for different seller types. Basic plan is $29/month for beginners. Essentials is $97/month for active sellers. Business plan is $187/month for agencies and power users. Enterprise pricing is custom. If you pay yearly, you get about 13% discount.

Best for: Sellers who want a complete all-in-one solution. Great if you need supplier information and market trend analysis beyond just product research.

4. SellerSprite: The Affordable Powerhouse

SellerSprite has become increasingly popular because it offers professional-level features at prices that won't make you nervous every billing cycle.

What makes SellerSprite competitive:

It has one of the most accurate reverse ASIN search tools (this helps you find competitors' keywords). The team constantly updates its data, so you're always getting current information.

They also offer the lowest pricing in the category, which means you can actually afford to keep multiple tools running without doubling your costs.

Pricing: SellerSprite offers a free plan if you want to try it out first. Paid plans start very affordably and scale based on your needs. This makes it perfect if you're just starting out and don't want to commit to expensive software yet.

Best for: Sellers who care about their budget but still want quality data. Great for keyword research and competitor analysis without paying premium prices.

5. Perpetua (Sellics): Best for Amazon Advertising

If your main goal is managing and optimizing your Amazon ads (PPC campaigns), Sellics deserves your attention. It's especially useful if advertising is a big part of your growth strategy.

What makes Sellics stand out:

The advertising optimization features are top-notch. It helps you adjust your bids, track your ad performance, and find new keywords to bid on. The dashboard shows you everything about your advertising campaigns in one clear view. Many experienced sellers use Sellics specifically because they trust its PPC management.

Pricing: Pricing varies based on your monthly revenue. For stores making $1k-$60k per month, plans start at $47/month and go up to $67/month depending on what you choose. If you're making more, the pricing is higher but structured to be fair based on your business size.

Best for: Sellers who already have products launched and now want to focus on making their ads work better. If most of your growth comes from paid advertising, this is worth serious consideration.

Comparison: Quick Look at What Each Tool Does Best

Helium 10 vs. Its Alternatives – What You Should Know:

Helium 10 is still good at what it does, but it's expensive. If you're comparing to these alternatives, here's the honest truth:

Jungle Scout beats it on data accuracy, AMZScout beats it on price, SmartScout offers more features for less money, and Sellics beats it specifically for advertising management.

Most sellers find that one of these alternatives does what they need for less cost.

How to Choose: The Simple Questions to Ask Yourself

Before picking any tool, ask yourself these questions:

What's your budget?: If money is tight, AMZScout or SellerSprite are your best friends. If you have more to spend and want the best data, Jungle Scout is worth the investment.

What's your main goal?: Are you looking for products to sell? Choose Jungle Scout, SmartScout, or SellerSprite. Are you trying to improve your advertising? Choose Sellics. Do you want one tool that does everything? Choose SmartScout.

Are you just starting or scaling?: Beginners should look at AMZScout or SellerSprite because they're easier and cheaper. Experienced sellers managing big accounts should consider Jungle Scout or SmartScout.

Do you need support?: Check the company's customer service reputation before deciding. All these companies offer decent support, but SmartScout and Jungle Scout are known for being particularly responsive.

Critical Signals to Watch Out For

Don't just pick the cheapest option. A tool that saves you $20/month but wastes 10 hours of your time is a bad deal. Don't pick a tool because a YouTuber said so.

What works for them might not work for you. And don't sign up for something without using the free trial first. Most of these tools offer either free trials or free versions so you can test before committing.

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The Bottom Line: What Actually Works in 2026?

Here's what I've learned from watching the Amazon seller community in 2026: the “best” tool isn't the most expensive or the most famous.

It's the one that fits YOUR specific needs and budget. Most successful sellers use one or two tools, not five different ones. Pick the one that solves your biggest problem right now, and you can always add more later.

Jungle Scout remains the gold standard if data accuracy is your priority. AMZScout is unbeatable if you're budget-conscious. SmartScout wins if you want everything in one place.

SellerSprite is perfect if you want affordability without sacrificing quality. Sellics is the choice if advertising is your focus.

You don't need to spend a fortune to succeed on Amazon. Any of these tools, used well, can help you find profitable products and grow your business.

Start with a free trial, see what feels right, and trust your gut. The tool that fits your workflow is always the best tool.