Kajabi Vs Thinkific : Which Platform Is Best To Create Courses In 2025?

Are you trying to choose between Kajabi Vs Thinkific? It’s a tough decision for many course creators. Both platforms help people create, grow, and make money from online courses.

But if you want to build a successful online business, you’ll need more than just a place to upload lessons.

You need a platform that handles everything. Let’s compare Kajabi Vs Thinkifc to help you decide which one works best for you.

Kajabi Vs Thinkific: Which Is Better?

Kajabi Overview

Kajabi is an all-in-one platform designed to help you create, market, and sell online courses, memberships, and digital products.

It offers tools for course creation, email marketing, building sales funnels, and designing websites, all in one place. Kajabi makes it easy to automate tasks like sending emails, managing customers, and setting up marketing workflows.

While it’s packed with powerful features, it’s also more expensive, starting at $89 per month. Kajabi is ideal for creators and entrepreneurs who want a complete platform to manage their entire business without needing to use separate tools for each task.

Thinkific Overview

Thinkific is a straightforward platform focused on building and selling online courses. It’s user-friendly, with a drag-and-drop course builder that makes it simple to set up your courses.

Thinkific is more affordable, with pricing starting at $49 per month, and it even offers a free plan that lets you create unlimited courses. While Thinkific doesn't have as many built-in marketing features as Kajabi, it connects with over 100 other apps, allowing you to add tools like email marketing, payment processors, and more.

Thinkific is ideal for creators seeking a budget-friendly, user-friendly platform to launch courses without unnecessary features.

Kajabi Vs Thinkific Ultimate Features Comparison

Course Creation Tools

Kajabi:

Kajabi offers a complete set of tools to help you create courses easily. You can build self-paced courses or cohort-based programs without any hassle.

Kajabi also has an AI-powered assistant to guide you in setting up your courses. It supports different content types like videos, PDFs, audio, and quizzes to keep lessons engaging.

You can also add assignments, issue certificates, and run live training sessions. Kajabi is designed for creators who want everything in one place to build and deliver their courses.

Thinkific:

Thinkific also makes course creation easy with its drag-and-drop builder. You can add videos, PDFs, audio, and text lessons to your courses.

It also lets you include quizzes, surveys, and assignments to keep students engaged. You can issue customizable certificates for course completion.

Thinkific Plus users can create SCORM-compliant courses and use AI tools to speed up course creation. Additionally, Thinkific allows you to have multiple instructors, which is helpful for larger teams or organizations.

Website & Landing Page Builder

Kajabi:

Kajabi comes with a website builder that helps you create a professional, branded website. You don’t need any coding skills because it’s drag-and-drop.

You can design sales pages, landing pages, and product pages that work well with your courses. Kajabi also has built-in blogging features, which can help you grow your audience.

It’s a good choice if you want to manage everything from your website to email marketing in one place.

Thinkific:

Thinkific offers a basic website builder with customizable themes. You can design landing pages and sales pages to match your brand.

While it’s easy to use, Thinkific doesn’t have as many customization options as Kajabi. If you want more complex design elements or integrations, you may need to use third-party platforms like WordPress or Webflow.

Email Marketing & Automation

Kajabi:

Kajabi has built-in email marketing tools that help you set up automated campaigns, manage lists, and track your audience’s behavior.

You can create email sequences, segment your audience, and automate follow-ups. This makes it easier to drive sales and keep your audience engaged.

Kajabi’s email marketing system is fully integrated with its other features, which streamlines your workflow.

Thinkific:

Thinkific doesn’t have built-in email marketing tools like Kajabi. However, it integrates with third-party services like Mailchimp, ConvertKit, and ActiveCampaign.

These integrations allow you to manage email campaigns and automate communication. But this requires setting up an external email tool, which could add to the complexity and cost.

Payments & Monetization

Kajabi:

Kajabi offers Kajabi Payments, which makes it easy to process payments directly on the platform. You can set up recurring payments, one-time payments, and even offer payment plans.

Kajabi also helps with sales tax and currency conversions, so you don’t have to deal with them separately. Payments can be processed through PayPal or Stripe, making it convenient for creators to accept payments.

Thinkific:

Thinkific integrates with Stripe and PayPal to handle payments. It allows one-time payments, subscriptions, and payment plans.

However, PayPal only works for one-time payments on Thinkific, unlike Kajabi, which supports recurring payments with PayPal.

Thinkific is simple to set up, but if you need advanced features like automatic sales tax calculations, you may need to use third-party integrations.

Mobile Access

Kajabi:

Kajabi provides a branded mobile app for both creators and students. Creators can manage their business from anywhere, and students can access their courses on the go.

The app lets students track their progress, view lessons, and even engage with other students in their community.

It’s well-integrated with the platform, offering a smooth experience for both creators and learners.

Thinkific:

Thinkific offers a mobile app that allows students to access their courses on the go. However, the app is focused on the student experience and doesn’t provide tools for creators to manage their business.

For tracking sales, course creation, and analytics, you will still need to use the web platform.

Community Building

Kajabi:

Kajabi is great for building a community. It has features like discussion forums, live rooms, and challenges, which can be integrated into your courses or membership sites. You can create both private and public groups where members can interact.

Kajabi also includes badges and leaderboards, which gamify the experience and keep students motivated. All of these features help you build an active, engaged community.

Thinkific:

Thinkific also offers community features, but they are available as an add-on through the Thinkific Communities feature.

You can set up private groups where students can interact, post in discussion boards, and engage in activity feeds. Though not as feature-rich as Kajabi, Thinkific’s community tools can still help foster interaction and create a sense of connection among learners.

Analytics & Reporting

Kajabi:

Kajabi has strong analytics and reporting tools that give you insights into sales performance, customer behavior, and course engagement.

You can track the performance of your email campaigns, analyze your sales funnels, and monitor how students interact with your content. This data helps you improve your marketing and course offerings over time.

Thinkific:

Thinkific provides useful analytics for tracking student progress, revenue, and course engagement. Higher-tier plans like Thinkific Plus offer more advanced features such as student insights and custom reports.

While Thinkific’s reporting tools are good, they aren’t as integrated as Kajabi’s, especially when it comes to marketing performance and tracking sales funnels.

Pricing Comparison Table

Kajabi Plan	Price (Billed Annually)	Thinkific Plan	Price (Billed Annually)
Kickstarter	$71/month	Basic	$36/month
Basic	$119/month	Start	$74/month
Growth	$159/month	Grow	$149/month
Pro	$319/month	Thinkific Plus	Custom Pricing

Kajabi Pricing Plans:

Kickstarter Plan:

• Price: Starting at $71/month when billed annually at $89/month.
• Target Audience: This plan is ideal for beginners who are just launching their online business. It offers essential features like course creation, basic landing pages, and email marketing tools to help you get started with your first course or digital product. Although it’s the most affordable plan, it’s still packed with powerful features to help you begin your journey.

Basic Plan:

• Price: Starting at $119/month, billed annually at $149/month.
• Target Audience: This plan is perfect for creators looking to grow their online business. With this plan, you get access to more advanced tools, including additional email marketing features, landing pages, and the ability to create multiple products. It’s a great option for individuals who need more flexibility and functionality as they expand their offerings.

Growth Plan:

• Price: Starting at $159/month, billed annually at $199/month.
• Target Audience: Designed for established businesses, this plan helps you scale effectively. It offers everything in the Basic plan, plus added features like more automation, advanced marketing tools, and priority support. It’s perfect for creators and entrepreneurs who want to take their business to the next level and are ready to invest in more sophisticated tools to grow their audience.

Pro Plan:

• Price: Starting at $319/month, billed annually at $399/month.
• Target Audience: The Pro plan is meant for businesses with large teams and advanced needs. It provides access to all the features in the Growth plan, plus more customization, team collaboration tools, and the ability to manage more products and members. It’s perfect for larger businesses that require a comprehensive platform to manage their online business operations.

Thinkific Pricing Plans:

Basic Plan:

• Price: Starting at $36/month, billed annually at $49/month.
• Target Audience: This plan is designed for new course creators and small businesses that need a solid platform to get started. It includes the basics like course creation tools, quizzes, and content hosting. While it doesn’t have as many advanced features as the other plans, it’s perfect for those on a budget who still want to create high-quality courses.

Start Plan:

• Price: Starting at $74/month, billed annually at $99/month.
• Target Audience: The Start plan is great for growing businesses. It unlocks additional features such as more customizable options for your courses, increased student engagement tools, and the ability to integrate more third-party tools. This plan is perfect for creators who are starting to scale and need more support and features to drive growth.

Grow Plan:

• Price: Starting at $149/month, billed annually at $199/month.
• Target Audience: Designed for businesses ready to scale, this plan offers advanced features such as unlimited integrations, advanced reporting, and higher limits on courses and students. If you’re looking to add more sophisticated functionality and need a platform to help you sell more, the Grow plan gives you the tools to level up your business.

Thinkific Plus Plan:

• Price: Custom pricing (tailored to large teams or enterprise-level businesses).
• Target Audience: Thinkific Plus is built for high-growth businesses and organizations that need enterprise-level features. This plan offers premium services, including custom integrations, dedicated support, and more advanced reporting. Pricing is custom, and Thinkific will work with you to build a solution tailored to your business needs, making this a great option for larger teams or companies.

Free Trial Comparison: Kajabi vs Thinkific

Kajabi Free Trial:

• Duration: 14-day free trial.
• Access: During the free trial, you get full access to Kajabi’s features, including course creation tools, email marketing, website building, and sales funnels. Essentially, it’s a no-strings-attached trial of the entire platform.

Key Highlights:

• You can test the complete suite of Kajabi’s all-in-one tools, which include automations, landing page builders, and payment gateways.
• No payment information is required upfront to start the trial.
• The trial allows you to fully explore the platform and see if it fits your business needs before deciding to move forward.

Limitations:

• The 14-day trial period is shorter than Thinkific’s offering, so you may have less time to explore all features thoroughly.

Thinkific Free Trial:

• Duration: 30-day free trial.
• Access: Thinkific offers a 30-day free trial with access to most of the platform’s features. You can build and sell courses, add quizzes, and engage with your students. However, the free trial is restricted to the Pro plan features, which are typically reserved for higher-tier users.

Key Highlights:

• The 30-day duration gives users ample time to get familiar with Thinkific’s tools, including the more advanced features like custom branding and integrations.
• During the trial, you also get access to Thinkific’s powerful integrations with email marketing and third-party apps.
• Thinkific’s trial is generous because it allows you to explore the features of their Pro Plan without having to commit to the price.

Limitations:

• The main limitation is that you need to provide payment information at the time of signing up, though you won’t be charged until after the trial period.
• Some of Thinkific’s more advanced enterprise features (available in the Thinkific Plus plan) may not be included in the trial.

Customer Support : Kajabi vs Thinkific

Kajabi and Thinkific both offer solid customer support, but with some differences. Kajabi has a well-organized Help Center with sections like Getting Started, Account, and Products, making it easy to find what you need.

It offers live chat support during business hours and provides guides, video tutorials, and community discussions for extra help.

On the other hand, Thinkific also has a clean Help Center with a search bar for easy access to articles and FAQs. Thinkific’s support is mostly email-based, with limited live chat availability.

While both platforms offer helpful resources, Kajabi provides more immediate, hands-on support, while Thinkific relies more on email assistance.

Pros and Cons Comparison: Kajabi vs Thinkific

Kajabi:

Thinkific:

User Interface: Kajabi vs Thinkific

Kajabi:

User Interface:
Kajabi features a sleek, modern design that’s easy to navigate. Its drag-and-drop builder for course creation is intuitive, making it simple to build and manage content. While it offers lots of features, it’s well-organized, and once you get familiar with the layout, it’s efficient to use.

AI Integration:
Kajabi excels with its AI-powered content assistant, which helps you structure courses and automate email campaigns. This tool is particularly useful for beginners who need extra guidance and want to save time in creating and marketing their courses.

Thinkific:

User Interface:
Thinkific offers a clean, simple interface. The drag-and-drop builder is also easy to use, which makes it a great choice for creators who want a no-fuss, beginner-friendly platform. However, customization options for design are a bit more basic compared to Kajabi.

AI Integration:
Thinkific lacks advanced AI features like Kajabi. Instead, it relies on third-party integrations (e.g., Zapier, Mailchimp) for automation and additional functionality, which gives you flexibility but requires extra setup.

Which Platform Should You Choose as per my honest Review?

If you're looking for a complete, all-in-one solution, Kajabi is hard to beat. It provides everything you need to build and grow your online business: course creation, email marketing, sales funnels, and even a website builder. If you want something that handles everything in one place and you're ready to invest, Kajabi is a great choice.

Kajabi is great if you need:

• Marketing tools built into the platform.
• Sales funnels, email automation, and advanced analytics.
• A polished, user-friendly interface with AI-powered tools to assist in creating and marketing your courses.
• An all-in-one experience without relying on external tools.

On the other hand, if you’re on a tight budget or you only need a solid platform to create and sell courses, Thinkific might be the better option. Thinkific offers an easy-to-use platform with basic features that help you focus on what really matters: creating great content. It’s a great fit if you don’t need all the extra marketing and automation tools right away.

Thinkific is great if you need:

• An affordable starting point with plans as low as $36/month.
• A simple interface for course creation without the complexity of extra features.
• The ability to integrate with third-party apps as you grow your business.
• Basic tools to get your courses online quickly without overwhelming extras.

Customer Reviews: Kajabi Vs Thinkific

Kajabi

Credit: Trustpilot

Thinkific

Credit: G2 Reviews

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Conclusion: Kajabi Is the Best Choice

After using both Kajabi and Thinkific, I lean toward Kajabi. It’s a complete all-in-one platform that brings together course creation, marketing, and sales tools.

The AI tools, email automation, and advanced analytics make it easy to manage everything in one place, especially if you’re looking to scale.

While Thinkific is great for beginners and more affordable, it lacks some of the advanced features Kajabi offers. If you want a seamless experience with everything under one roof, Kajabi is definitely the better choice for me.

If you don’t want to go with either Kajabi or Thinkific, you can explore Kajabi Alternatives