GoHighLevel is a marketing platform that helps businesses manage customers, automate tasks, and grow. It offers a Starter plan and an Unlimited plan, both with free trials so you can try them out first.
But there are more plans available, each designed for different needs. Let’s take a closer look at all the plans GoHighLevel offers and figure out which one is the best value in 2025.
Understanding GoHighLevel pricing will help you choose the right plan for your business.
GoHighlevel Pricing Plans In 2025
GoHighLevel offers three main plans: the Starter plan for basic features, the Unlimited plan for scaling with multiple clients, and the SaaS Pro plan for reselling the platform with full white-label capabilities.
Let’s see each plan in detail.
The Starter Plan: Your Entry Ticket at $97/Month
The Starter plan is perfect if you're just getting started as a freelance marketer or small business owner. It covers the basics, including lead capture, email sends, and simple pipelines, all without the added complexity.
For $97 a month (or $970 annually), you get:
✅CRM and Pipeline Management: Track your leads through stages, from “New Inquiry” to “Closed Won.” The drag-and-drop pipeline makes it easy to manage.
✅Marketing Automation: Set up email, SMS, and voicemail sequences triggered by actions like form submissions.
✅Website and Funnel Builder: Build landing pages, surveys, forms, and integrate calendars for easy bookings.
✅Email and SMS Tools: Unlimited sends, as long as they stay within fair usage limits. Templates are included for newsletters and nurture campaigns.
✅Integrations: Easily connect to Stripe, Google, or Zapier for extra functionality.
✅Basic Reporting: View metrics like open rates, conversions, and revenue tracking on a simple dashboard.
This plan gives you access to one sub-account ideal for managing your own business or a single client. I used Starter in my first year. It worked great for managing 10 clients' emails and funnels.
You can access everything through both web and mobile apps, including reputation tools for collecting reviews.
However, there are some limits. You only get one sub-account, so client separation isn't possible. If you add more clients, you'll either need to upgrade or juggle logins.
Email/SMS costs extra based on volume, typically around $0.01-$0.02 per email, and $0.015 per SMS. For 1,000 sends each month, expect to pay about $20-30. It's not a huge cost at first, but it's something to plan for.
In short, the Starter plan is a great way to test the platform and get comfortable before moving up.
The Unlimited Plan: Scale Without Boundaries at $297/Month
As your business grows, the Starter plan might feel too limiting. Enter the Unlimited plan, the sweet spot for most agencies.
At $297 a month ($2,970 annually), it includes everything in the Starter plan, plus:
✅Unlimited Sub-Accounts: Create separate spaces for each client. You can brand their funnels with their logo and keep their data isolated.
✅Advanced Memberships: Set up recurring revenue models like charging for courses or exclusive content.
✅White-Label Desktop App: Rebrand the login portal so your clients see your name, not GoHighLevel’s.
✅Enhanced API Access: Integrate with custom tools or third-party apps to further customize your experience.
✅Full Automation Suite: Build workflows with complex triggers, like recovering abandoned carts across channels.
I moved to the Unlimited plan two years ago, and it has saved me hours. I onboarded 20 clients within months, giving each one a dedicated sub-account with pre-built funnels, no data mix-ups.
The white-label app impressed my clients, who thought I’d built it from scratch.
You’ll still have all the core tools like funnels and CRM, but now they’re scaled to handle more clients. Reputation management expands, letting you track reviews across multiple locations.
Integrations also get more advanced, supporting tools like Facebook leads and Twilio for calls.
Just like the Starter plan, usage-based costs for messages are still a thing. High-volume users can expect to pay $100+ a month. But with unlimited sub-accounts, you can charge clients $150-$300 for “your” system, easily covering the extra costs.
This plan works great for freelancers who are transitioning into agencies. It lets you scale quickly without massive cost increases.
The Pro (SaaS) Plan: Build Your Empire at $497/Month
If you’re thinking bigger, like reselling the platform as your own SaaS product, then the Pro plan is for you.
At $497 per month ($4,970 annually), it builds on everything in the Unlimited plan and adds:
✅SaaS Mode: Set your own pricing for sub-accounts. You can charge clients $97 per month while paying GoHighLevel once. Plus, it has automation to rebill your clients for you.
✅Full White-Label Mobile App: Create a custom-branded mobile app for iOS/Android with features like push notifications and calendars, all under your own domain.
✅Advanced Rebilling Tools: Manage payments, upgrades, and churn directly within the platform.
✅API and Customization: Build custom features or integrations to suit your business needs.
✅Priority Support and Snapshots: Get niche-specific templates (for things like real estate) and faster access to customer support.
I know several agencies making over $10K a month with the Pro plan. One contact resells at $197 per client, and with 50 sub-accounts, they’re making $9,850 in revenue each month minus the $497 fee. The margins are solid.
Keep in mind that the mobile app has additional costs $1,491 per quarter for development and hosting. But the premium experience is worth it if you’re looking to impress your clients.
The rebilling setup requires some setup work: you’ll need to link to Stripe and define pricing tiers, but GoHighLevel handles the compliance for you.
The Pro plan is for businesses committed to reselling the platform. It’s not a plan for beginners, but it can be a goldmine for the right agency willing to put in the work.
Add-Ons and Hidden Costs:
While each plan covers the basics, there are extras that can add up. Here’s a breakdown of some of the additional costs you may face:
✅Email/SMS Usage: These are key for your campaigns. For emails, expect to pay about $0.675 per 1,000 credits. For SMS, it’s around $0.015 per message. A 5,000-contact nurture campaign might cost you $30-50 per month. You can track these costs in the wallet system.
✅LC Phone: If you want caller ID and tracking, you’ll pay $49 per month for each number, plus per-minute fees ($0.014 per outbound call).
✅WhatsApp Integration: If you want to use WhatsApp for communication, it costs $10 per month per sub-account.
✅AI Employee: This is for conversational AI chat. It’s $97 per month for unlimited use or priced per use. Many agencies mark it up for reselling.
✅WordPress Reselling: If you’re hosting WordPress sites for clients, it costs $10-$20 per site each month.
✅Mobile App White-Label: If you want to create a white-labeled mobile app, it’ll cost $497 for setup, plus quarterly fees for hosting.
GoHighLevel’s Agency Wallet is where you can track and manage these expenses. You load funds into it, and it deducts as you use services. I typically allocate $200 per month for messages, which covers most of my usage.
Unlike many competitors, GoHighLevel doesn’t have contact limits, but be mindful of overages.
Annual billing can save you money, but monthly billing gives you more flexibility if you’re unsure about the long-term commitment.
Which GoHighLevel Plan Should You Choose?
| Feature | Starter ($97/mo) | Unlimited ($297/mo) | Pro ($497/mo) |
|---|---|---|---|
| Sub-Accounts | 1 | Unlimited | Unlimited |
| CRM & Pipelines | Yes | Yes | Yes |
| Funnel/Website Builder | Yes | Yes | Yes |
| Email/SMS Automation | Yes (usage fees) | Yes (usage fees) | Yes (usage fees) |
| White-Label Desktop | No | Yes | Yes |
| Membership Sites | Basic | Advanced | Advanced |
| SaaS Rebilling | No | No | Yes |
| White-Label Mobile App | No | No | Yes (extra cost) |
| API Access | Basic | Advanced | Full |
| Best For | Solos/Small Businesses | Growing Agencies | SaaS Builders |
Choose Starter if You Want to Start Small ($97/Month)
What you get:
- Track leads with a simple CRM and drag-and-drop pipeline.
- Build landing pages, forms, and booking calendars with an easy editor.
- Automate emails, SMS, and voicemail drops.
- Connect to tools like Stripe for payments or Google for calendars.
- See basic reports on opens, clicks, and sales.
Who it’s for:
Freelancers, consultants, or small businesses are new to automation. The plan supports one sub-account, ideal for managing your business or one client.
What to watch:
You get one sub-account, so multiple clients share the same dashboard. Email/SMS costs add $20-$50 for 1,000-2,000 sends. No custom branding; clients will see GoHighLevel’s logo.
Choose Starter if:
You’re a solo operator or small business testing automation with low risk.
Choose Unlimited if You Want to Grow Your Agency ($297/Month)
What you get:
- Everything in Starter, plus unlimited sub-accounts for each client.
- Advanced membership sites for courses or communities.
- White-label dashboard with your branding.
- Deeper integrations via API.
- Complex automation for multi-step campaigns.
- Review management tools for multiple locations.
Who it’s for:
Agencies or freelancers with 5-50 clients needing organized workflows and professional branding.
What to watch:
Email/SMS fees scale with volume, so expect to pay $50-$150 for active campaigns. No SaaS reselling or white-label mobile app. Setup may take a few days to organize sub-accounts.
Choose Unlimited if:
You manage multiple clients, want branded dashboards, or plan to add membership revenue.
Choose Pro if You Want to Build a SaaS Business ($497/Month)
What you get:
- Everything in Unlimited, plus SaaS mode to resell sub-accounts at your own price.
- White-label mobile app (iOS/Android) with your branding.
- Tools to automate client billing and manage subscriptions.
- Full API access for custom features.
- Niche templates (e.g., for gyms or dentists) and priority support.
Who it’s for:
Entrepreneurs or agencies wanting to resell GoHighLevel as their own software or manage 20+ clients with premium branding.
What to watch:
Mobile app setup costs $497, plus $1,491 quarterly. Rebilling needs a payment processor like Stripe. SaaS requires marketing to attract sub-clients.
Choose Pro if:
You want to build a SaaS business, dominate a niche, or offer premium branding to high-ticket clients.
About GoHighLevel 14-Day Free Trial
GoHighLevel offers a 14-day free trial that gives you full access to its all-in-one platform. During the trial, you can explore features like CRM, automation, funnels, and more, depending on the plan you choose.
You get to use the platform just like a paid user, with no charges until day 15. You can cancel anytime during the trial to avoid being billed.
What You Get in the GoHighLevel Free Trial
- CRM & Pipelines: Track leads and manage your pipeline with drag-and-drop tools.
- Automation: Build email, SMS, or voicemail sequences triggered by actions.
- Funnels & Websites: Create landing pages, forms, and booking calendars using easy drag-and-drop editors.
- Email/SMS Campaigns: Send unlimited emails and SMS within fair usage limits.
- Integrations: Connect with tools like Stripe for payments, Google Calendar for scheduling, and Zapier for other integrations.
- Reports: View basic reports like opens, clicks, and conversions to track campaign performance.
How to Sign Up for the 14-Day Free Trial?
Step 1: Go to the GoHighLevel website: Visit gohighlevel and click on the “Start Your 14-Day Free Trial” button.
Step 2: Enter your details: Fill out a form with your name, email, phone, and company name. You'll need a credit card for verification, but it won’t be charged during the trial.
Step 3: Pick a plan: Choose between the Starter ($97/month), Unlimited ($297/month), or Pro ($497/month) plans.
Step 4: Get access: After signing up, you’ll receive a confirmation email with login details. You can access the dashboard on both web and mobile.
GoHighLevel Refund Policy
GoHighLevel does not offer refunds once billing begins after the 14-day free trial. You can cancel during the trial to avoid being charged, and your data will be kept for 30 days.
Make sure to test features like funnels and CRM during the trial to see if it works for you. Once you’re billed, no refunds apply to the plans or add-ons like email or mobile app fees.
Pros & Cons of GoHighlevel
Pros
- All-in-One: CRM, funnels, email/SMS in one tool.
- Easy to Use: Simple drag-and-drop builder.
- Automation: Saves time with automated workflows.
- Scalable: Works for small businesses and agencies.
- White-Label: Rebrand and sell as your own.
- Integrations: Connects with Stripe, Google, etc.
Cons
- Learning Curve: Takes time to master.
- Cost: Can be expensive for small businesses.
- Extra Fees: Charges for high email/SMS usage.
- No Free Plan: Only a 14-day free trial.
- Limited App: Missing some features on mobile.
Frequently Asked Questions
❓Can I cancel the GoHighLevel trial anytime?
Yes, you can cancel the trial at any time before the 14 days end to avoid being charged.
❓Does GoHighLevel have a mobile app?
Yes, GoHighLevel has a mobile app, but some features are only available on the desktop version.
❓Is there a discount for annual billing?
Yes, GoHighLevel offers a discount if you choose to pay annually. You save 17% to 20%on your subscription cost.
❓Which GoHighLevel plan is the best for small businesses?
The Starter plan at $97/month is perfect for small businesses or solo entrepreneurs. It includes CRM, funnels, and basic automation.
❓Can I manage multiple clients with GoHighLevel?
Yes, with the Unlimited plan ($297/month), you can manage multiple clients with separate sub-accounts for each.
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Final Thoughts
In conclusion, GoHighLevel provides flexible plans to cater to different needs, with a 14-day free trial that lets you explore its full range of features, including CRM, funnels, and automation.
You can also add email and SMS services based on your usage, with no extra fees for additional contacts. Taking advantage of the free trial is a great way to get hands-on experience and determine which plan works best for you.
