India steps up its fight against fake media with a bold Deepfakes new rule that forces AI developers and social media giants to clearly mark AI-generated videos, audio, and images. This move tackles the exploding threat of deepfakes, which spread lies, sway elections, and harm reputations across the nation's billion-plus internet users.
The Ministry of Electronics and Information Technology dropped the proposal on October 22, 2025, as reported by Reuters. Officials aim to boost transparency and stop the harm from generative AI tools. With deepfakes fueling scams, political tricks, and social unrest in diverse India, the government wants to protect trust in online spaces without choking innovation.
Key Features of the Deepfakes New Rule
The Deepfakes new rule updates India's IT Rules to handle AI risks head-on. It targets platforms like Facebook, Instagram, and AI firms building tools like image generators. Here's what the proposal demands:
- Mandatory Labeling: AI developers and platforms must tag all deepfake content as “AI-generated” so users spot fakes instantly.
- User Declarations: Social media companies ensure uploaders reveal if content is manipulated or AI-made.
- Accountability Boost: Firms face new duties to detect and disclose AI use, cutting misinformation that ignites communal clashes or election chaos.
- Stakeholder Input: Government chats with tech companies, AI experts, and civil groups to refine enforcement and penalties—details coming soon.
Deepfakes—super-realistic fakes whipped up by AI—once amused with celeb swaps but now weaponize for fraud and propaganda. India saw them spike during polls, mimicking leaders to deceive voters. This Deepfakes new rule joins global pushes: The EU and US craft similar labels to curb AI deception.
Also Read: U.S. States Step Up On Data Privacy: 12 Laws Now Active, More Coming Soon
If greenlit, platforms scramble to build AI detectors and disclosure tools. Critics cheer the safety net but warn of overreach on free speech. Experts like those at India Today Tech stress balanced regs that foster innovation amid AI's boom.
As India leads in digital users, this Deepfakes new rule could set a template for the world. Will it tame the deepfake dragon or spark tech pushback? Watch for final nods in coming months.
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