The affiliate marketing and performance advertising industry is built around more than campaigns, traffic numbers, and business meetings.
Strong partnerships often begin with informal conversations, shared experiences, and opportunities to connect outside the usual conference environment. Kadam is bringing this idea to Prague with The Traffic Playground: Prague Edition, an invite-only party planned for September 27, 2026.
Organised during TES Prague 2026 and held in partnership with Flint Group, the event is designed to give advertisers, publishers, partners, and other industry professionals a relaxed space to meet, unwind, and build new connections.
The party will take place at LEVELS Prague from 7 PM, featuring arcade games, bowling, live performances, a DJ set, food, drinks, and Kadam Signature Cocktails.
While conferences such as TES offer opportunities for scheduled meetings, seminars, and business discussions, social events can create a different environment for networking. The Traffic Playground aims to combine entertainment with informal industry conversations, making it relevant for professionals who want to continue connecting after a busy conference day.
Who Is Kadam?
Kadam is an advertising network with worldwide traffic and 11B+ daily impressions that works with advertisers, publishers, and other industry partners.
Its business is connected to the online advertising ecosystem, where traffic acquisition, monetisation, and partnerships play an important role.
By hosting The Traffic Playground during TES Prague, Kadam is creating an opportunity for industry professionals to connect outside the formal conference environment.
The event also provides a space for existing partners and potential business contacts to meet, exchange experiences, and build professional relationships in a more relaxed setting.
Important: We should verify Kadam's exact business description from its official website before publishing specific claims about its services, advertising formats, reach, or technology. We don't need to add unverified company statistics or promotional statements.
What Is Kadam’s Traffic Playground in Prague?
The Traffic Playground is a private networking and entertainment event hosted by Kadam during TES Prague.
The event is not designed as a traditional conference session or formal business seminar. Instead, it brings professionals together in a more casual setting where conversations can happen naturally.
According to Kadam’s official event page, the party will feature a large entertainment space with bowling lanes, arcade machines, music, a bar, lounge areas, and a hookah terrace. Guests can also expect live performances, special show acts, and a DJ set.
The event is being organised in partnership with Flint Group, which is listed as the exclusive partner of The Traffic Playground in Kadam’s event announcement.
Event Details
| Detail | Information |
| Event | The Traffic Playground: Prague Edition |
| Date | September 27, 2026 |
| Start time | 7 PM |
| Venue | LEVELS Prague |
| Hosted by | Kadam |
| Event partner | Flint Group |
| Format | Private, invite-only party |
| Audience | Partners, advertisers, publishers, and industry professionals |
| Registration | Application and prior approval required |
The party will take place during the TES Prague period, which is scheduled for September 25–28, 2026. TES is an international affiliate and performance marketing conference that brings together publishers, advertisers, networks, media buyers, technology providers, and other professionals.
This makes the timing of Kadam’s event particularly relevant for attendees who are already visiting Prague for business and networking.
Why Should You Attend The Traffic Playground?
1. Build Industry Connections in a More Relaxed Setting
Networking at a conference can sometimes feel rushed. Attendees may have back-to-back meetings, limited time between sessions, and several people they want to meet. Conversations often focus on immediate business topics such as traffic sources, offers, campaign performance, and partnerships.
A private evening event creates a different opportunity. Guests can speak with other professionals without the pressure of a scheduled meeting or presentation. A conversation that begins during a bowling game or while waiting for a drink may eventually lead to a more detailed business discussion.
The Traffic Playground is designed around this type of informal interaction. Its combination of games, music, lounge areas, and entertainment gives attendees multiple ways to start conversations and spend time with other guests.
For publishers, advertisers, and affiliate partners, this can be useful because professional relationships are often developed over multiple interactions rather than a single introduction.
2. Continue Networking After a Busy TES Conference Day
TES Prague 2026 will bring industry professionals together for several days of meetings, discussions, and networking activities. The official TES website lists the Prague edition for September 25–28, making it a major gathering for professionals visiting the city during that period.
Kadam’s event provides an opportunity to continue those conversations after the formal conference schedule. Attendees who meet potential partners during the day can reconnect in the evening and discuss common interests in a less structured environment.
This can be particularly helpful for people who do not have enough time to speak in detail during the expo or Meet Market. A social event does not replace a formal business meeting, but it can help create the familiarity needed for a follow-up conversation.
Professionals can use the evening to:
- Reconnect with people they met at TES.
- Introduce themselves to new publishers, advertisers, and partners.
- Discuss industry experiences outside formal meeting rooms.
- Build relationships that may lead to future business discussions.
- Meet professionals who may not have been part of their scheduled conference meetings.
The value of these conversations will depend on the people attending and the connections each guest chooses to develop. However, the informal setting can make introductions easier.
3. Meet Potential Business Partners
Affiliate and performance marketing businesses often depend on relationships between multiple groups. Publishers need suitable offers and reliable partners, while advertisers and networks look for traffic sources, distribution opportunities, and campaign growth.
An event such as The Traffic Playground can give these groups an additional space to meet. Kadam describes its event as a place where people can connect, talk about traffic, and exchange experiences.
Publishers may use the event to introduce their websites, audiences, or traffic capabilities. Advertisers can learn more about publishers and potential acquisition channels. Other industry professionals can discuss services, tools, and possible collaborations.
Guests should not expect every conversation to result in an immediate deal. Instead, the event can be viewed as an opportunity to begin or strengthen relationships that may require further discussions after the event.
For better results, attendees can prepare a short introduction before arriving. It may include:
- The type of business they operate.
- Their main traffic or marketing focus.
- The regions or verticals they work in.
- The kind of partners they want to meet.
- A clear way to continue the conversation after the event.
A simple and relevant introduction can be more effective than immediately delivering a long sales pitch.
4. Learn From Other Professionals Through Informal Conversations
Not all industry knowledge comes from panels or presentations. Professionals often learn through discussions about practical experiences, campaign challenges, operational changes, and new opportunities.
At a social event, conversations may cover topics such as traffic quality, campaign testing, audience acquisition, content strategies, and working with different partners. These discussions may help attendees understand how other professionals approach similar challenges.
However, informal conversations should be treated as individual experiences rather than guaranteed industry advice. A strategy that works for one advertiser or publisher may not deliver the same results for another business.
The best approach is to listen, ask specific questions, and follow up with independent testing or further research before applying any new strategy.
5. Create Professional Relationships Beyond Business Meetings
A major benefit of social networking events is the chance to interact with people in a more personal and natural way. Business meetings usually have a clear agenda, while social activities offer opportunities to discover shared interests.
Bowling, arcade games, music, and live performances are central parts of The Traffic Playground’s format. Kadam’s official announcement highlights the event’s focus on entertainment and informal connections.
These activities can help reduce the pressure associated with approaching someone for the first time. A shared game or casual conversation may provide a natural starting point, especially for attendees who find traditional networking difficult.
Building relationships in this way can also make future communication more comfortable. After meeting someone in a relaxed environment, it may be easier to arrange a formal meeting or follow up with a business proposal later.
What Can Attendees Expect at the Event?
The Traffic Playground will combine entertainment, food, drinks, and networking. The official event page lists bowling lanes, arcade machines, lounge spaces, a bar, music, and a stage.
Kadam’s event announcement also highlights five signature cocktails, live performances, and a DJ set scheduled from 10 PM to 2 AM.
Some of the planned experiences include:
Bowling and arcade games: Guests can take part in friendly competitions or enjoy the games casually. These activities may also make it easier to begin conversations with other attendees.
Live performances: Special performances and show acts are planned throughout the evening, adding an entertainment element to the event.
DJ set: The music programme is scheduled to continue late into the night, with the DJ set planned from 10 PM to 2 AM according to Kadam’s announcement.
Food and drinks: The event information mentions free food, drinks, and a selection of Kadam Signature Cocktails.
The combination of these activities means guests can choose how they want to spend the evening. Some may focus on networking, while others may prefer entertainment and casual socialising.
Who Should Consider Attending?
The event is intended for a professional audience connected to the affiliate and performance marketing ecosystem. This includes publishers, advertisers, partners, and other industry professionals.
It may be relevant to:
- Affiliate publishers looking for new business connections.
- Advertisers exploring potential traffic and distribution partners.
- Affiliate networks and performance marketing professionals.
- Media buyers and digital marketing specialists.
- Technology and service providers working with online businesses.
- Existing Kadam partners who want to meet teams and contacts in person.
- TES attendees who want to continue networking after the conference.
The event may be particularly useful for people who are already attending TES Prague. Since both activities take place in Prague during the same conference period, attendees may be able to combine their daytime conference plans with Kadam’s evening event.
However, attendance is not open automatically to everyone. Kadam describes The Traffic Playground as an invitation-only event with a curated guest list and limited spots. Applicants must submit a request, and approval is required before they receive their personal access details.
How to Request an Invitation
Professionals interested in attending can visit Kadam’s official event page and submit a request through the available registration process. Kadam’s instructions mention using the event page to scan the QR code or follow the link to its Telegram bot, complete the form, and wait for confirmation.
Submitting a request does not guarantee entry. Attendance depends on approval and the availability of places, so interested guests should apply in advance.
Final Thoughts: Kadam Traffic Playground Prague 2026
Kadam’s Traffic Playground: Prague Edition is planned as more than a traditional after-party. By combining entertainment with informal networking, the event aims to give publishers, advertisers, partners, and industry professionals a different way to connect during TES Prague 2026.
The event can be useful for professionals who want to strengthen existing relationships, meet new contacts, exchange experiences, and continue business conversations outside the conference floor. Its games, live performances, DJ set, food, and drinks also provide an opportunity to take a break after a busy day.
For people attending TES in Prague, the event offers a chance to spend the evening in a social environment while remaining connected to the wider performance marketing community.
As access is limited and subject to approval, interested professionals should submit their invitation request ahead of September 27.
