PropellerAds Review 2026: Best Ad Network for Affiliates?

PropellerAds is a popular ad network in the world of performance marketing. It’s used by affiliate marketers, app developers, and others who need traffic and conversions.

In this PropellerAds review, I’ll explain everything in a clear and simple way. No hype. No confusing terms.

Just real results and honest thoughts based on my own experience with different types of campaigns.

Let’s look at what PropellerAds provides, how well it works, and if it’s a smart place to spend your money.

All About PropellerAds

PropellerAds is a large online advertising platform. It helps advertisers show their ads to millions of people across the internet.

At the same time, it supports website owners by placing those ads on their sites or apps, helping them earn money.

The company began in 2011 and became known for using popunder ads, which open behind the main browser window.
Later, it added other ad types like push notifications, full-screen ads, and even ads that work inside Telegram.

Now, PropellerAds delivers over 14 billion ads each day and reaches more than 1 billion users each month across many countries.

It uses advanced technology to find the best times and places to show ads, giving advertisers stronger results and helping website owners attract real visitors.

Overall, PropellerAds connects people who want to promote something with those who own online space and want to earn from it.

Who Should Use PropellerAds

• Affiliate marketers running CPA offers
• Media buyers needing high-volume traffic
• Website owners looking to monetize without strict content rules
• Beginners starting with simple ad formats like popunder
• Businesses targeting users in multiple countries
• Advertisers willing to test and optimize campaigns for better results

Key Features of PropellerAds

Big Traffic Reach

PropellerAds gives access to a large global audience, showing ads to over 1 billion users every month across thousands of websites and apps.

This wide reach makes it easier for advertisers to scale their campaigns quickly and target many users in different regions.

Smart Targeting Options

The platform allows detailed targeting based on country, device type, operating system, user behavior, browser, and even internet connection.

You can also use interest-based filters and create custom audiences, which helps in reaching people who are more likely to respond to your ads.

Real-Time Analytics

PropellerAds provides live campaign data through its dashboard, helping users see what’s working and what needs improvement.

Key tools include a traffic estimator, win-rate reports, and a smart rotator that automatically tests different ad creatives to find the best-performing ones.

Built-In Automation

Features like CPA Goal automatically adjust your bids to meet your desired cost per action. You can also set auto-rules to pause, start, or edit campaigns based on performance.

Multiformat campaigns allow you to run different ad types under one setup, saving time and improving efficiency.

Customer Support

PropellerAds has a support team that is available around the clock to help with any issues or campaign questions.

Active advertisers can also get a personal account manager who provides tips, traffic reports, and strategy guidance to improve results.

Traffic Protection

The platform uses advanced anti-bot systems and fraud detection tools to block fake clicks and low-quality traffic before it reaches your ads.

According to PropellerAds, a large number of partners consider their clean and safe traffic to be one of the main reasons they continue using the platform.

Ad Formats Available on PropellerAds

Push Notifications

These are clickable messages that show up on a user’s phone or computer screen, even when they are not visiting any website.

To receive them, users must first agree to get notifications from a site. Push ads often get high engagement because they look like personal alerts, which makes them more likely to grab attention and get clicks.

They are widely used for promoting time-sensitive offers, app installs, and sweepstakes.

In-Page Push

In-page push ads look like traditional push notifications but are displayed directly inside the website the user is visiting.

They work on all devices, including iOS devices like iPhones and iPads, which normally don’t support regular push ads.

There is no need for users to subscribe, so this format reaches a wider audience and is easier to scale.
In-page push is a good choice for offers where you need instant visibility without asking users for permission.

Popunder / Pop Ads

Pop ads open in a new browser tab or window behind the active page the user is on. The user sees the ad only after closing or switching from the main window.

This format avoids banner fatigue and grabs attention in a less direct way. Popunder ads are commonly used for high-volume, low-cost traffic and work well with landing pages that load fast.

They are often recommended for beginners because the setup is easy and the results can be tracked quickly.

Interstitial Ads

These are large, full-screen ads that appear for a short moment between pages or while a website is loading. Since they take up the entire screen, users are required to view them before moving forward.

Interstitials work well for campaigns where grabbing full attention is important. They are effective for mobile offers, lead generation pages, and app downloads.

Survey Exit Ads

This format targets users right after they finish an online survey. At this stage, users are already engaged, which makes them more likely to interact with new offers.

Survey exit ads are best used for verticals like finance, sweepstakes, giveaways, and community-based campaigns.

Because they appear at a moment of high user activity, these ads often perform better in terms of conversion rates.

Telegram Mini Apps Ads

This is a newer format that places ads inside Telegram Mini Apps, which are small web-based apps within the Telegram platform.

The system uses built-in AI tools to help design and improve ad creatives automatically. It allows brands and marketers to reach Telegram users in a fresh and interactive way.

This format has shown strong performance across multiple verticals, especially in apps, gaming, and financial services.

Pricing and Payment Models

PropellerAds works through a bidding system. The cost depends on how many advertisers are targeting the same audience, the country, and the type of user targeting.

The main pricing models are:

• CPM (Cost Per Mille) – You pay for every 1,000 times your ad is shown. Often used for building brand visibility.
• CPC (Cost Per Click) – You pay only when someone clicks your ad. Common for traffic-based campaigns.
• CPA (Cost Per Action) – You pay when users complete a goal like a sign-up or purchase. The CPA Goal feature helps automate bid adjustments.
• SmartCPC – The system sets the best bid to help you get more clicks at a lower cost.

The minimum deposit is $100 for payments made by credit card. For wire transfers, the minimum is $1,000. You can pay using credit cards, PayPal, Skrill, WebMoney, or wire transfer.

For publishers, payments are sent every Thursday. The minimum withdrawal is $5 for most payment options.

Push traffic prices can be very low in several regions, which helps with testing and scaling.

Why Marketers Choose PropellerAds?

Many marketers use PropellerAds for three main reasons.

• First is traffic volume: The platform delivers over 12 billion ad impressions each day, giving access to a large number of users.
• Second is ad variety: It allows campaigns in many niches like dating, sweepstakes, software tools, VPNs, and gaming.
• Third is control: Advertisers can manage bids, targeting, and ad creatives directly from the platform’s dashboard.

This level of control appeals to both beginners and experienced marketers. But the main question remains: can it bring real results and profits?

Yes, it can if used the right way.

PropellerAds has the tools needed to run high-performing campaigns, but success depends on how well you match the ad format with the offer.

For example, push ads work better with short, direct messages, while interstitials may suit lead generation or app installs.

Campaign results improve when you use proper tracking, test different creatives, and adjust targeting based on performance.

The platform gives full control over these elements, allowing marketers to optimize for better ROI over time.

Many users, especially in affiliate marketing, have seen strong returns by focusing on the right traffic sources and using the automation features.

So, while PropellerAds doesn’t guarantee profit, it gives the setup and scale needed to reach it with the right strategy.

PropellerAds Targeting Options

Good targeting is key to running a successful campaign. PropellerAds gives several targeting filters to help you reach the right users:

• Country – Choose the location where your ads will appear.
• Operating System – Pick between Windows, Android, iOS, or Mac.
• Browser – Target users based on the browser they use.
• Device Type – Select mobile or desktop users.
• Connection Type – Choose between WiFi, 3G, or 4G users.
• User Activity Level – Divide users by how often they click on ads: high, medium, or low.

The User Activity option is special to PropellerAds. It helps sort users based on their past behavior.
High-activity users click more often, but also cost more. Using this filter lets you balance between traffic cost and quality.

PropellerAds Traffic Quality

Let’s look at how the traffic performs.

The quality of traffic on PropellerAds depends on the country, the offer type, and the ad format you choose.

Tier 3 countries give a large number of visits at a low price. But how well those visits turn into conversions depends on how strong your landing page and funnel are.

Tier 1 countries are more expensive, but they usually bring better results if your landing pages follow rules and load fast.

• Push ads often bring a lot of clicks, but not all users take action.
• Pop ads cost less, but they need regular testing to stay profitable.
• Direct traffic can perform well with bold and high-click-rate offers.

To sum it up: your results match your setup and strategy. Those who see the best returns build strong funnels, test often, and focus only on traffic that brings real value.

PropellerAds Dashboard

The PropellerAds dashboard is easy to use. Even if you’ve never created an ad campaign before, you can learn it without trouble.

The dashboard gives full control over important settings like:

• Creating and launching campaigns
• Choosing targeting options
• Setting daily or total budgets
• Limiting how often users see your ads
• Testing different ad designs and messages
• Tracking conversions and performance

You can set up a new campaign in under five minutes.

There’s also a feature called SmartCPA. It checks different bid levels and helps find the best cost where you still get conversions.

Based on experience, this feature works well for certain types of offers, but not for every niche.

Conversion Tracking on PropellerAds

Tracking is a key part of running successful campaigns. Without tracking, you won’t know what’s working and what’s not.

PropellerAds supports several tracking methods, including:

• Postback URLs
• Google Analytics
• Custom tracking pixels
• Tools like Voluum, RedTrack, Bemob, Binom, and others

Make sure to set up tracking before you launch any campaign. If not, you won’t be able to measure results or improve performance.

PropellerAds also provides setup guides for each tracking tool to help you connect everything correctly.

Pros & Cons

How Much Do You Need to Start?

To begin using PropellerAds, the minimum deposit is $100. This amount is lower than what many other ad platforms require.

You can add funds using:

• Credit card
• PayPal
• Wire transfer
• Cryptocurrency (BTC, ETH, USDT)

A good starting budget is between $150 and $300. This gives you enough to test at least two campaigns and try different settings or ad formats.

Best Niches for PropellerAds

Based on multiple campaigns, these types of offers work well on PropellerAds:

• VPN and antivirus software installs
• Sweepstakes (single or double opt-in)
• Utility and cleaning apps
• Browser add-ons and extensions
• Push notification subscriptions
• Dating offers
• Adult content (only if your affiliate program allows it)

Avoid using PropellerAds for eCommerce products or offers that require strong brand safety.

The traffic here focuses on performance and high conversion; it's best for offers that appeal to a broad audience and convert quickly.

PropellerAds Support & Account Management

Support quality can vary depending on your account level. Email support usually responds within a day. Live chat can be helpful, but it isn’t always available.

Advertisers with higher spending often receive a dedicated account manager.
This includes help with campaign reviews, improvement tips, and custom traffic insights.

Smaller advertisers usually rely on the platform’s self-service support and documentation.

Alternatives to PropellerAds

Ad Network	Key Features	Best For
Adsterra	Supports pop, push, interstitials, and banners	Broad campaigns and global traffic
Zeropark	Domain redirect and search traffic	High-intent traffic and advanced buyers
MGID	Native ads with strict approval process	Brand-safe and content-driven offers
RichAds	Push, pops, native; smart automation tools	Affiliate campaigns with scale potential
ExoClick	Large volume, adult-friendly, video ads available	Entertainment, adult, and gaming verticals

FAQs About PropellerAds

Quicklinks:

• The Best Ad networks for Publishers: Top Picks
• Adsterra Review: Is This Leading Ad Network Worth Trying?
• Adplexity Review Best Ad Spy Tool In?

Final Verdict: Is PropellerAds Worth It?

PropellerAds has some limits, but it does what it claims offers large traffic, detailed targeting, and full control of your ads.

If your offer converts, your landing page loads quickly, and you use proper tracking, this platform can bring solid results.

However, if you're looking for premium traffic or well-known brand placements, this may not be the right choice.

PropellerAds is built for performance and growth-focused campaigns. Start with a small budget. Make changes based on data & increase spend once you see results.

That’s the way to succeed with PropellerAds.