Helium 10 offers a variety of pricing plans for Amazon sellers, starting at $29/month when billed annually.
Depending on the features you need, the cost can change.
Let’s take a look at the Helium 10 Pricing & plans and their monthly costs to help you find the best one for your business.
Helium 10 Pricing Plans In 2025
Helium 10 offers three main pricing plans: Starter, Platinum, and Diamond, each designed to cater to different levels of Amazon sellers.
Additionally, there are several add-ons available, such as Keyword Tracker and Market Tracker 360, which allow users to enhance their tools based on specific needs. let's learn in detail…
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| Plan | Monthly Price | Annual Price (Billed Annually) |
|---|---|---|
| Starter | $39/month | $29/month (Billed Annually) |
| Platinum | $99/month | $79/month (Billed Annually) |
| Diamond | $279/month | $229/month (Billed Annually) |
Let's Learn Each Plan in Detail
1. Starter Plan – $29/month (Billed Annually)
Best For: New Amazon sellers or those just starting their e-commerce journey.
The Starter Plan is an ideal choice for beginners who are looking for essential tools to get started on Amazon. At just $29/month, it offers the basics to help you launch your business. While it provides limited features in areas like product and keyword research, listing optimization, and advertising, it still gives you enough to begin your journey effectively.
What It Offers:
- Basic access to tools like Xray, Cerebro, and Magnet for product and keyword research.
- Limited use of Listing Optimization tools such as Frankenstein and Scribbles.
- Basic AI-powered insights to support your business growth.
If you’re just starting and want a budget-friendly plan to familiarize yourself with Helium 10’s core features, the Starter Plan is a perfect fit.
2. Platinum Plan – $79/month (Billed Annually)
Best For: Growing sellers who want to scale their Amazon business with more advanced tools.
The Platinum Plan is one of Helium 10’s most popular options, designed for sellers who are ready to grow. For $79/month, you’ll gain access to a broader range of tools than the Starter Plan, with enhanced keyword and product research, as well as additional advertising features to help boost your business.
What It Offers:
- Full access to advanced tools like Cerebro and Magnet for unlimited keyword research and product tracking.
- AI-powered Advertising tools for improved campaign management.
- Advanced Listing Optimization tools, including Listing Builder and Frankenstein, to enhance your listings.
- 2,000 product and keyword ideas to help scale your business.
- AI-powered insights and detailed analytics to make informed, data-driven decisions.
The Platinum Plan is perfect for sellers who have gained some experience and are ready to take their operations to the next level with more powerful features.
3. Diamond Plan – $229/month (Billed Annually)
Best For: Experienced Amazon sellers or larger businesses aiming to scale rapidly with premium features.
The Diamond Plan is designed for advanced sellers who require the most comprehensive tools to optimize their Amazon sales and business efficiency. At $229/month, this plan provides a complete suite of premium features that go beyond basic optimization, making it ideal for sellers focused on scaling quickly.
What It Offers:
- Unlimited access to tools like Cerebro, Magnet, Xray, and Keyword Tracker for in-depth product and keyword analysis.
- Full access to AI-powered Advertising tools, including Rule-Based Automation and Keyword Recommendations to optimize your ad campaigns.
- An Insights Dashboard to track key metrics and make informed decisions.
- Advanced Listing Optimization tools, including AI-enhanced Listing Builder and Scribbles.
- Priority support and additional premium features like Market Tracker, Brand Analytics, and Refund Genie.
- Higher limits on product and keyword ideas (up to 2,000) and product tracking across up to 5 markets.
Ultimate Features Comparison
| Feature | Starter Plan ($29/month) | Platinum Plan ($79/month) | Diamond Plan ($229/month) |
|---|---|---|---|
| Best For | New Amazon sellers | Growing sellers | Experienced/large Amazon businesses |
| Access to Xray, Cerebro, Magnet | Basic access | Full access | Unlimited access |
| Keyword & Product Research | Limited tools | Advanced tools | Advanced tools, unlimited tracking |
| Listing Optimization Tools | Limited (Frankenstein, Scribbles) | Advanced tools (Listing Builder, Frankenstein) | AI-enhanced tools (Listing Builder, Scribbles) |
| AI-powered Insights | Basic insights | AI-powered insights and analytics | AI-powered insights with advanced analytics |
| Advertising Tools | Basic features | AI-powered Advertising tools | Full access to advanced Advertising tools |
| Product & Keyword Ideas | Limited | 2,000 ideas | 2,000 ideas, tracking across 5 markets |
| Advanced Analytics & Insights | No | Yes | Yes, with Insights Dashboard |
| Support | Standard support | Standard support | Priority support |
| Additional Premium Features | No | No | Access to X-ray, Cerebro, Magnet |
Does Helium 10 Offer a Free Plan?
Yes, Helium 10 does offer a Free Plan. This plan is designed for beginners or sellers who are just starting out and want to explore the core features of Helium 10 without any cost.
While it’s a great starting point, the Free Plan offers limited access to Helium 10’s tools and features.
What the Free Plan Offers:
- Basic Keyword Research: Access to Magnet (limited searches) and Cerebro for basic keyword insights and product research.
- Listing Optimization: Limited use of tools like Frankenstein and Scribbles to help optimize your Amazon listings.
- Product Research: You can use Xray (Helium 10's product research tool) but with some restrictions on usage.
- Alerts: Basic tracking of product listings and monitoring.
- Index Checker: Helps you check if your listings are properly indexed on Amazon.
The Free Plan is perfect for sellers who want to try out Helium 10’s capabilities and get familiar with the tools before committing to a paid subscription.
If you find that you need more advanced features, you can easily upgrade to a paid plan as your business grows.
Helium 10 Add-Ons
Helium 10 offers a range of add-ons that can enhance your subscription, providing you with the flexibility to add specific tools that best fit your business needs.
These add-ons are available for purchase separately, allowing you to customize your Helium 10 experience and ensure you have access to the features you need to grow.
Below are the key add-ons you can choose from:
Primary Add-Ons
These add-ons are integral to Helium 10’s core tools and are essential for expanding your business’s functionality:
Keyword Tracker
Pricing: Starting at $19/month
What is it?
The Keyword Tracker is a powerful tool designed to help you monitor how your keywords are performing over time.
By keeping track of your keyword rankings, you can identify trends and make data-driven adjustments to improve your listings’ visibility and search performance.
This tool enables you to monitor the effectiveness of your keyword strategy and make adjustments to optimize your product listings for improved rankings on Amazon.
Market Tracker
Pricing: Starting at $99/month
What is it?
The Market Tracker add-on enables you to stay ahead of the competition by monitoring market trends and tracking competitor performance.
It also provides insights into your niche, allowing you to adjust your strategies based on emerging opportunities and shifts in the marketplace.
With Market Tracker, you can get a comprehensive view of your industry, so you’re always informed and ready to act on valuable insights.
Adtomic
Pricing: Bundled pricing starting at $99/month
What is it?
Adtomic is an Amazon PPC management tool that helps sellers automate and optimize their advertising campaigns.
By using advanced features and automated strategies, Adtomic ensures that your ads are performing at their best, helping you achieve maximum return on investment (ROI).
This tool takes the guesswork out of managing your PPC campaigns, allowing you to focus on growing your business while it optimizes your ad performance.
Refund Genie
Pricing: Included in the Diamond Plan or available as a separate add-on.
What is it?
Refund Genie helps you automatically detect lost or damaged FBA inventory and files reimbursements with Amazon on your behalf.
This tool is designed to save you time and ensure you don’t miss out on reimbursements that Amazon owes you due to errors in their fulfillment centers.
With Refund Genie, you can ensure that your business is getting reimbursed for inventory issues without needing to manually file claims.
Optional Add-Ons
These add-ons offer more specialized features that you can choose based on the specific needs of your business:
Keyword Research Tool Add-On
Pricing: Starting at $49/month
What is it?
This add-on unlocks additional advanced features in Helium 10’s Cerebro and Magnet tools, allowing you to dive deeper into keyword research.
With this add-on, you can access more competitive analysis, identify high-converting keywords, and gain better insights into the keyword landscape.
This tool is ideal for sellers who want to refine their keyword strategy and increase their chances of ranking higher on Amazon search results.
Profits
Pricing: Starting at $39/month
What is it?
Profits provides you with an in-depth analysis of your Amazon business’s finances. It enables you to track your profits, expenses, and net margins, providing clear insights into your financial performance.
This tool is essential for sellers who want to take control of their business’s financial health, enabling them to make informed decisions to improve profitability and manage their finances more effectively.
Helium 10 Elite
Pricing: Starting at $500/month
What is it?
The Helium 10 Elite add-on offers exclusive access to Helium 10’s most advanced features, premium tools, and advanced training.
Additionally, it provides 1-on-1 consultations with Amazon experts, offering personalized guidance to help you scale your business more efficiently.
Helium 10 Elite is designed for serious sellers who want to take their business to the next level with expert support and access to the best tools available.
Follow-Up
Pricing: Starting at $29/month
What is it?
Follow-Up automates the process of sending customer emails, allowing you to gather reviews, thank customers for their purchases, and boost your seller reputation on Amazon.
This tool helps you maintain strong relationships with customers by ensuring consistent communication and encouraging positive feedback.
By automating this process, you can improve customer satisfaction and increase the likelihood of receiving valuable reviews.
About Helium 10 A La Carte Plan
The Helium 10 A La Carte Plan gives you the flexibility to choose and pay for only the specific tools you need, without committing to a full subscription.
This plan is ideal for Amazon sellers who require certain functionalities, like keyword research, product tracking, or listing optimization, but don’t need the entire suite of Helium 10’s tools.
You can pick the tools that best fit your business needs and pay for them on a pay-as-you-go basis, making it a cost-effective option if you're only interested in a few features.
Which Plan Is Best For You?
- Free Plan: If you are just starting out and want to explore the basics of Helium 10 without any cost, the Free Plan is perfect for you. It offers limited access to essential tools to help you get familiar with the platform.
- Platinum Plan: If you are looking to grow your Amazon business and need more powerful tools for product research, keyword tracking, and listing optimization, the Platinum Plan is a great fit.
- Diamond Plan: If you are an experienced seller or have a larger business and need advanced features like market tracking, detailed ad management, and priority support, the Diamond Plan will give you everything you need to scale quickly.
Helium 10 Money Back Guarantee
Helium 10 offers a 7-day money-back guarantee on their subscription plans. This gives you a week to explore the platform and decide if it’s the right fit for your business. If you're not satisfied within the first 7 days of purchase, you can request a full refund.
This policy allows you to try out the tools risk-free, so you can feel confident about your decision before committing long-term
Quicklinks:
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- Helium 10 Free Trial: Unlock Every Premium Tool
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Conclusion: Finding the Right Helium 10 Pricing Plan for Your Business
Choosing the right Helium 10 pricing plan depends on your business size, goals, and the level of investment you’re willing to make.
The Free plan is great for beginners, the A La Carte plan offers flexibility, the Platinum plan is ideal for growing businesses, and the Diamond plan is perfect for advanced sellers.
Evaluate your needs, and don’t hesitate to try out the Free or A La Carte plans before making a long-term commitment.
Happy selling!
