PIN-UP Partners is an affiliate program and direct advertiser for the PIN-UP iGaming products: PIN-UP Casino, with slots, live dealers and TV games, and PIN-UP Bet, which covers football, esports and virtual matches. A single player account works across both verticals. According to its LinkedIn page, the program has operated since 2016, is based in Nicosia, Cyprus, and works with more than 25,000 affiliates.
Affiliates can choose RevShare of up to 50%, CPA of up to $200 or a Hybrid model, listed as 25% + $100 and available on request from a manager. CPA and Hybrid traffic is subject to KPIs, while RevShare is paid for the lifetime of the player without KPIs. The program accepts traffic from 10+ GEOs, including Africa, Latin America, Central Asia and South Asia, and from sources such as SEO, PPC, ASO, in-app, push, email, Telegram and social networks.
Partners get an affiliate cabinet with real-time statistics, tracking and deep links, localized landing pages and creatives, and a personal manager. Under the program terms, CPA and Hybrid commissions are settled twice a month and RevShare monthly, with a $50 minimum withdrawal.
