Brooklake Group is operated by Brooklake OÜ, a company registered in Estonia and based in Tallinn. According to its website, the company was established in March 2022, and its founders previously spent more than ten years in digital marketing, SEO and affiliate marketing.
Its services cover SEO and organic growth, paid media including PPC, social, Telegram and Discord campaigns, traffic generation through growth marketing and affiliate partnerships, content creation, site management and business consulting. The website also offers a set of free browser-based SEO and utility tools.
In iGaming, Brooklake lists collaborations with brands such as BC.Game, Coolbet, Olybet and Spinwise, and in June 2024 it launched iGamingNews.net, a news portal covering online casinos and betting. Affiliate programs and brands can submit their details once through a partner intake form to request listings on multiple websites.