Retail giant Walmart teams up with OpenAI to bring seamless shopping straight to ChatGPT, letting users snag deals without leaving the chat. Announced on October 15, this Walmart and OpenAI partnership lets customers browse vast inventories and tap a simple “buy” button for instant purchases. As AI reshapes daily habits—from recipe hunts to email drafts—Walmart dives deeper into the trend, blending its massive catalogue with ChatGPT's conversational smarts. Walmart's EVP of AI, Daniel Danker, calls it a “convenience win” that meets shoppers where they scroll. Shares surged 5% that day, hitting a record high, signalling investor hype for this fresh edge over rivals like Amazon.
Seamless Shopping and AI Boost: Inside the Walmart and OpenAI Deal
Walmart accelerates its AI overhaul with this ChatGPT integration, launching in the fall to supercharge customer access. Users link existing Walmart or Sam's Club accounts automatically, unlocking apparel, entertainment, and packaged foods from both brands. Third-party sellers join the mix too, expanding choices beyond Walmart's walls.
Danker, fresh from Instacart, stresses the focus on non-perishables—fresh produce stays offline since folks grab those weekly staples in-store. “We deliver where customers live,” he says, eyeing how AI tools already streamline Walmart's ops: from inventory orders to staff schedules and faster fashion production.
Analyst Michael Lasser at UBS praises the move as a “differentiator,” noting Walmart's knack for early tech adoption amid rising ChatGPT queries for product hunts. It echoes OpenAI's pacts with Etsy and Shopify, but Walmart's scale amps the impact.
Key features of the Walmart and OpenAI shopping rollout:
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- Catalog Highlights: Apparel, entertainment items, packaged foods from Walmart and Sam's Club.
- Buy Button: One-click purchases directly in ChatGPT chats.
- Account Sync: Auto-links user profiles for speedy checkouts.
- Exclusions: No fresh foods to prioritize in-store habits.
- Third-Party Access: Extra goods from external merchants.
This deal cements the Walmart and OpenAI bond, including a new certification program to train staff on AI mastery. As retailers race to AI-ify shopping, Walmart positions itself as the go-to for chat-powered convenience. Tech-savvy shoppers, fire up ChatGPT—your next haul awaits.
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