Tumblr Statistics 2026 — Active Users, Revenue & User Growth

Tumblr is a social media platform that lets users post and share different types of content, such as text, photos, videos, and GIFs.

As of 2026, Tumblr has around 135 to 142 million monthly active users and hosts over 626 million blogs. This microblogging platform lets users share short posts, including text, photos, GIFs, videos, and links, known as “tumbles.”

Creators build personal blogs, and followers see updates in a dashboard feed. The reblog feature allows users to share and comment on posts, helping ideas spread across communities.

Tumblr is a space for creativity and self-expression, focusing on niche topics and personal content rather than polished feeds or viral videos. Let's read more Tumblr Key Statistics & Facts 2026.

The Growth of Blogs on Tumblr (2011-2026)

The number of blogs on Tumblr has grown steadily over the years, reflecting the platform's lasting appeal for creators who build personal spaces for art, writing, fandoms, and more.

Although the blog count dipped at times due to the removal of inactive accounts, the platform has seen a strong recovery, driven by new creators, particularly Gen Z users.

Year	Total Number of Blogs (in millions)	Key Milestone
2011	17.5	Early explosive growth.
2014	207.3	Tumblr becomes a mainstream social media platform.
2018	441.4	Peak before the adult content ban.
2020	496.1	Continued steady growth.
2024	519	Surpasses half a billion blogs.
2025	620	Strong rebound, driven by new creators and Gen Z.
2026	626.79	Over 100 million blogs added since 2024, showing resilience.

The growth is fueled by users creating multiple blogs for different themes or interests, maintaining Tumblr's appeal as a creative space. Despite changes in traffic and features, the platform has shown remarkable resilience.

Who Uses Tumblr? A Closer Look at Its Users

• Mostly young people: 70% of users are under 35 years old.
• Gen Z leads: 40% of users are Gen Z (roughly ages 16-25, or up to 28 in recent data).
• 18-24 age group dominates: Around 39% of traffic comes from users aged 18-24.
• Millennials add support: 30% of users are Millennials (roughly ages 26-40).
• Gender balance: About 51% of users are female and 49% are male, with many reports showing a nearly equal split.
• United States leads traffic: The U.S. accounts for 45-47% of Tumblr’s web traffic.
• Other countries contribute: Tumblr also has users from the United Kingdom, Canada, and other countries worldwide.
• Creative and niche-focused: Users often create art, share fandom content, post memes, write stories, or build mood boards.
• Fans of self-expression: People use Tumblr for open discussions, personal thoughts, queer topics, aesthetics, and casual sharing.
• Mobile-first users: 72% of users access Tumblr on phones for quick posts, reblogs, and exploring tags.
• Dedicated community members: Users engage in fandoms, art communities, nostalgia trends, and subcultures that value reblogs and connections over viral fame.
• New sign-ups from young creators: Gen Z drives most new accounts, seeking a space free from algorithms, ads, and influencer pressure.

Looking at the Numbers: Who’s Still on Tumblr?

Tumblr doesn't have the billions of users like Facebook or TikTok, but its community remains large, dedicated, and active. As of 2026, Tumblr has between 135 million and 142 million monthly active users or visitors. Recent reports show 141.9 million visits from people who log in and browse the site.

These users manage more than 626 million blogs in total, with many creating multiple blogs to separate their art, fandoms, personal thoughts, or collections.

Content creation remains strong, with around 2,000 new posts being added every second. This results in millions of new posts daily, including reblogs, art shares, memes, stories, and quick thoughts.

These numbers highlight that, although Tumblr's user base is smaller than it was at its peak, it still stays active and creative. People continue to return every day to connect, create, and share in their own unique way.

Which Generations Use Tumblr the Most?

The identity of the typical Tumblr user is what makes the platform so unique. is the key to understanding its unique culture. Unlike many other platforms, Tumblr has a distinct and surprisingly balanced user base.

Age Demographics: A Platform for the Youth

Tumblr is, and always has been, a space dominated by younger generations who use it to explore their identities and interests away from the mainstream.

• 70% of Tumblr users are under the age of 35. This includes both Gen Z and Millennials.
• 40% of users are Gen Z (typically ages 16-25).
• 30% of users are Millennials (typically ages 26-40).

Here’s a more detailed breakdown of the age groups on the platform:

Age Group	Percentage of Tumblr Users	What This Means
15-25 years	10%	The core high school and college-aged users driving fandom and youth culture.
26-35 years	11% (The largest single group)	Young professionals and established millennials who likely grew up with the platform.
36-45 years	6%	A smaller but dedicated group.
46+ years	8%	Showing the platform has some appeal to older generations, likely for specific hobbies or interests.

This youthful demographic is the engine of Tumblr. They are the ones creating the viral posts, the fan art, the memes, and the deep-dive analyses that define the platform.

Gender Demographics: The Secret to Tumblr’s Unique Community

This is one of the most interesting and important statistics about Tumblr. Unlike almost every other major social media platform, which typically skews either male or female, Tumblr has an almost perfect gender balance.

• Female Users: 50%
• Male Users: 50%

This 50/50 split is incredibly rare and is a major reason why the conversations and communities on Tumblr feel so different.

It fosters a more balanced and inclusive environment, especially for discussions around social issues, art, and fandom, where diverse perspectives are crucial.

Where Do Users Live?

• Urban vs. Rural: Tumblr has a stronger presence in urban areas (22% reach) compared to rural areas (14% reach).
• Global Reach: While the United States accounts for the largest share of traffic, the data reveals an audience that is young, creatively inclined, and remarkably balanced in terms of gender.

Age Demographics: A Haven for Gen Z and Millennials

Tumblr has always been a platform for the youth, and that remains true in 2025.

• A massive 70% of Tumblr users are under the age of 35.
• 40% of users are Gen Z, while 30% are Millennials.

Here is a more detailed breakdown of the audience by age:

Age Group	Percentage of Tumblr Users	What This Means
15-25 years	10%	The new wave of younger users, likely drawn to fandoms and niche aesthetics.
26-35 years	11% (The largest single group)	Millennials who may have grown up with the platform and appreciate its creative freedom.
36-45 years	6%	A smaller but active group.
46+ years	8%	Shows the platform has some appeal to older users, though it is limited.

This demographic breakdown explains why Tumblr feels so different from a platform like Facebook. It's a space driven by the (nearly 50%), Tumblr has a significant international user base, especially in countries like the UK, Canada, and Indonesia.

How Has Tumblr’s Traffic Changed Over Time?

Talking about Tumblr in 2025 means understanding its dramatic journey over the years. Its traffic numbers tell a story of incredible growth, a steep drop, and a steady rise fueled by creativity and community.

In late 2018, Tumblr made a major decision to ban adult content a move that drastically changed how people used the platform.

Before that, Tumblr was known as a creative space, especially popular with younger users looking for a more expressive and niche-driven alternative to mainstream social networks.

📊 Tumblr Traffic Over the Years (2018–2025)

Year	Average Monthly Visits (in millions)	Key Event
2018	521	Traffic peak before adult content ban
2019	370	Traffic drops nearly 30% after the ban
2020	318	Continued decline as users move to other platforms
2023	213	Lowest traffic point recorded
2024–2025	~300–370	Traffic stabilizes and begins to grow again

This steep decline shows how deeply the 2018 policy shift affected the platform. Yet Tumblr didn’t disappear. Instead, a strong, loyal user base remained.

Over time, it began to attract new audiences and redefine its identity around creativity and niche interests.

Where Do Tumblr Users Come From?

While Tumblr’s heart may be in the United States, making up nearly 50% of total traffic, it’s a global platform. Key countries contributing to Tumblr’s user base include:

• Indonesia
• United Kingdom
• Canada
• Malaysia

This shows Tumblr isn’t just an American phenomenon. It has a broad international presence that fuels its diverse content and communities.

Why Do People Use Tumblr?

Tumblr isn’t focused on personal updates like Facebook or photo-sharing like Instagram. Instead, users are drawn to Tumblr for creative expression and shared interests.

Top Reasons People Use Tumblr:

• Entertainment: 60% of users visit Tumblr mainly for fun and creative content
• News: 21% use it to stay updated
• Brand Engagement: 17% follow brands and creators
• Social Connection: Only 12% use it to connect with friends or family

This shows Tumblr functions more as a creative community hub than a traditional social network.

The Power of the Reblog

Tumblr’s standout feature is the reblog. Unlike a basic “share” or “retweet,” reblogging allows users to add their own thoughts, images, or GIFs to someone else’s post.

This builds long chains of interaction and creativity. It’s less about broadcasting and more about collaborating each reblog adds something new to the conversation.

Tumblr: A Home for Fandoms

What really keeps Tumblr alive is its strong fandom culture. Whether it’s for a TV show, movie, band, or book series, Tumblr is the go-to place for fan communities to gather and create.

Here’s what fans typically do on Tumblr:

• 🎨 Post fan art celebrating characters and stories
• ✍️ Write and share fanfiction that expands fictional worlds
• 🎞️ Create and spread GIFs and memes
• 🧠 Analyze characters and plots through long, thoughtful posts

This rich, fan-driven environment is what makes Tumblr special. It's a place where people deeply engage with the things they love rather than just scroll through updates.

How Users Discover and Use Tumblr?

When Verizon acquired Yahoo, it also took control of Tumblr. During that time, in 2018, Verizon enforced a ban on adult content. This decision caused a major drop in both user traffic and activity on the platform.

In 2019, Automattic, the company behind WordPress.com, purchased Tumblr for less than $3 million a surprisingly low price, especially since Yahoo had paid much more just six years earlier.

Under Automattic’s leadership, Tumblr has focused less on making money and more on supporting its loyal user base. The platform hasn’t added many flashy features or aggressive advertising. Instead, it remains a creative space for niche communities.

Traffic and Engagement Overview

• Monthly Visitors: Tumblr sees over 220 million total visits each month. While there are 135 million logged-in users, many others visit the site without creating an account.
• Time Spent on Site: The average session lasts 20 minutes and 46 seconds, showing strong engagement. People don’t just drop in they explore and participate.
• Mobile Usage: About 72.3% of users access Tumblr on mobile devices, showing that most of its audience prefers to browse on phones or tablets.

More Statistics to take a look at:

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• WhatsApp Statistics: Usage, Revenue & Growth Insights
• X (Twitter) Statistics: Active Users, Trends & Growth
• Tinder Statistics | Users, Revenue & Growth Insights

Conclusion: Tumblr Isn’t Dead

The 2026 statistics show that Tumblr is still active and growing. While it may not be as dominant as platforms like TikTok or Instagram, this is part of what makes it unique.

Tumblr has become a creative space for a loyal and younger audience. With a balanced user base and a strong culture of sharing, it provides something rare on the internet today. It is a place for fans, artists, and those with niche interests.

The data highlights that, although smaller, the platform is experiencing growth again, driven by a community that values creativity and connection.