As of 2025, Semrush has updated its pricing structure, making things simpler by dividing it into specialized Toolkits, while the core SEO Toolkit remains a key part of all plans.
The updated structure offers three main plans Pro, Guru, and Business, each designed to cater to different needs, from freelancers to large agencies.
This new approach gives you the flexibility to choose the tools that best suit your goals. Let’s explore Semrush Pricing plans and toolkits and find out which one works best for you.
Semrush Pricing Plans Explained
Semrush now offers pricing based on specialized Toolkits, giving users the flexibility to choose only the tools they need.
| Toolkit | Monthly Plans | Annual Plans (Save up to 17%) |
|---|---|---|
| SEO Toolkit | Pro – $139.95/mo Guru – $249.95/mo Business – $499.95/mo | Pro – $117.33/mo Guru – $208.33/mo Business – $416.66/mo |
| Traffic & Market | Pro – $289/mo Business – Coming Soon | Not Available |
| Local Toolkit | Base – $30/mo Pro – $60/mo Business – Contact Sales | Not Available |
| Content Toolkit | Base – $60/mo | Not Available |
| AI Toolkit | Base – $99/mo | Not Available |
| Social Toolkit | Base – $20/mo Pro – $40/mo Business – $250/mo | Not Available |
| Advertising Toolkit | Base – $99/mo Pro – $220/mo | Not Available |
Semrush SEO Plans
| Feature | Pro Plan | Guru Plan | Business Plan |
|---|---|---|---|
| Monthly Price | $139.95/month | $249.95/month | $499.95/month |
| Annual Price (17% discount) | $117.33/month (billed annually) | $208.33/month (billed annually) | $416.66/month (billed annually) |
| Projects | 5 projects | 15 projects | 40 projects |
| Keyword Tracking | 500 keywords | 1,500 keywords | 5,000 keywords |
| Results Per Report | 10,000 results | 30,000 results | 50,000 results |
| Reports per Day | 3,000 reports | 5,000 reports | 10,000 reports |
| Historical Data | No | Yes (up to 12 months) | Yes (up to 12 months) |
| API Access | No | No | Yes |
| Site Audit | Yes | Yes | Yes |
| Backlink Analytics | Yes | Yes | Yes |
| PPC Keyword Research | Yes | Yes | Yes |
| Social Media Tools | Yes | Yes | Yes |
| Content Marketing Tools | No | Yes | Yes |
| Brand Monitoring | No | No | Yes |
Semrush Pro Plan
The Semrush Pro Plan is the entry-level choice, offering a balanced set of features for newcomers to SEO. If you’re looking to get started with SEO without committing to more advanced plans, this is the perfect option.
At $139.95 per month, the Pro Plan gives you access to a variety of tools that can help you grow your site’s visibility. Plus, if you choose annual billing, you’ll save 17%, bringing the price down to $117.33 per month.
What’s Included in the Semrush Pro Plan?
- 5 projects to manage at once.
- 500 keywords to track, providing insights into your SEO performance.
- 10,000 results per report for a solid level of analysis.
- Full access to Semrush’s SEO, PPC, and social media management tools, such as keyword research, domain analysis, site audits, and social media tools.
Is the Semrush Pro Plan Right for You?
The Pro Plan is ideal for beginners, small businesses, freelancers, and entry-level marketers. It’s the perfect starting point if you're new to SEO and want to explore its key features.
While the keyword tracking and domain analysis may feel a bit limited as you grow, this plan offers more than enough to start improving your website’s search performance.
Semrush Guru Plan
The Semrush Guru Plan is an upgrade for those who need more advanced features, especially as your SEO efforts grow.
At $249.95 per month, this plan is great for small to medium-sized businesses and agencies that want to unlock more powerful tools for keyword tracking, content marketing, and competitor research.
If you go with annual billing, you'll save 17%, dropping the price to $208.33 per month.
What’s Included in the Semrush Guru Plan?
- 15 projects to manage simultaneously.
- 1,500 keywords to track, giving you a deeper look at your SEO performance.
- 5,000 results per report, with a higher data capacity.
- Access to historical data for up to 12 months.
- Tools for content marketing and social media management, helping you optimize content and track social engagement.
Is the Semrush Guru Plan Right for You?
The Guru Plan is designed for growing businesses, agencies, and marketers who need more insights and capabilities. With its added features like historical data and content tools, this plan is perfect for those scaling their SEO efforts.
If you’re looking to expand your keyword tracking and need more comprehensive reporting, this plan is a great fit.
Semrush Business Plan
The Semrush Business Plan is the go-to choice for larger businesses and agencies that require comprehensive tools to manage multiple projects and clients.
At $499.95 per month, this plan unlocks the full power of Semrush’s features, including advanced tracking and reporting capabilities. Opting for annual billing gives you 17% off, bringing the price down to $416.66 per month.
What’s Included in the Semrush Business Plan?
- 40 projects to manage, perfect for agencies or large businesses.
- 5,000 keywords to track, allowing for extensive SEO analysis.
- 10,000 results per report with a higher level of detail.
- API access for custom integrations and automated workflows.
- Advanced features like Share of Voice analysis, brand monitoring, and detailed competitor analysis.
Is the Semrush Business Plan Right for You?
The Business Plan is best suited for large agencies or enterprises that require deep SEO insights, automation, and advanced analytics.
If you have multiple clients or run a large-scale operation, this plan provides the tools necessary to handle more projects, track thousands of keywords, and generate detailed reports.
Semrush Enterprise Solutions
The Enterprise Solutions Plan is for those who need a fully customized and highly scalable SEO toolkit. This plan is designed for large enterprises with complex needs. It offers custom pricing, so you’ll need to contact Semrush’s sales team for a quote tailored to your business.
What’s Included in Semrush Enterprise Solutions?
- Custom project limits tailored to your needs.
- Unlimited keyword tracking and reporting capabilities for massive websites and campaigns.
- Dedicated account management to ensure you’re getting the most out of Semrush.
- Access to advanced integrations, custom reporting, and features that scale with your business.
Is Semrush Enterprise Solutions Right for You?
The Enterprise Solutions Plan is designed for businesses that need custom solutions for large-scale SEO and marketing efforts.
Whether you’re managing multiple high-traffic websites, a global brand, or a complex marketing ecosystem, this plan offers the highest level of customization and support.
How Much Does the Other Toolkit Cost?
Traffic & Market Toolkit
The Traffic & Market Toolkit is designed to help you keep an eye on your industry and stay ahead of your competitors.
If you’re serious about understanding market trends and benchmarking your website against competitors, this toolkit is for you.
It provides deep insights into how your traffic compares to others in the same space, so you can make smarter decisions and spot growth opportunities.
- Pro Plan: $289/month
- Business Plan: Coming soon
Whether you’re a growing business or a marketing agency, this toolkit will help you monitor traffic trends, understand market share, and make sure you're staying competitive. It's essential if you want to assess where you stand in your industry and identify areas to improve.
Local Toolkit
If your business relies on local customers, the Local Toolkit is a must. It’s designed to help businesses improve their local SEO and visibility by managing business listings, tracking local rankings, and analyzing local competitors.
Whether you're a brick-and-mortar store or serve customers in a specific geographic area, this toolkit helps you dominate local search results.
- Base Plan: $30/month
- Pro Plan: $60/month
- Business Plan: Contact sales
This toolkit is perfect for small businesses, local services, or agencies that need to optimize their presence in local searches.
With tools to track local SEO performance and monitor competitors, you can ensure your business is showing up where it matters most, right in front of your local audience.
Content Toolkit
The Content Toolkit is your go-to resource for creating high-quality, SEO-optimized content. With tools that analyze content performance, suggest improvements, and help with SEO writing and topic research, this toolkit is a game-changer for businesses focused on content marketing.
- Base Plan: $60/month
If content creation is a key part of your strategy, this toolkit helps you streamline the process and ensure that everything you produce is optimized for search engines.
It’s ideal for marketers and content creators who want to get the most out of their content and improve their rankings over time.
AI Toolkit
As artificial intelligence continues to shape the future of digital marketing, the AI Toolkit is here to help you stay ahead.
This toolkit offers tools to automate content creation, analyze AI-driven marketing campaigns, and use AI to enhance your overall strategy.
- Base Plan: $99/month
If you’re looking to embrace AI and integrate it into your marketing efforts, this toolkit provides advanced tools that can help you create smarter content and marketing campaigns.
It’s perfect for those wanting to leverage AI to increase efficiency, improve targeting, and enhance their results.
Social Toolkit
The Social Toolkit is perfect for businesses that rely on social media to grow their brand. It helps you schedule social media posts, track your performance, and engage with your audience more effectively.
Whether you’re running campaigns on Instagram, Facebook, Twitter, or LinkedIn, this toolkit makes social media management easier.
- Base Plan: $20/month
- Pro Plan: $40/month
- Business Plan: $250/month
From small businesses to large agencies, the Social Toolkit ensures you can keep track of your social media performance and engage with your followers.
Whether you're posting content or analyzing metrics, this toolkit helps you stay on top of your social media game.
Advertising Toolkit
The Advertising Toolkit is designed for businesses looking to optimize their paid advertising campaigns. Whether you're running Google Ads, Bing Ads, or any other PPC campaigns, this toolkit helps you analyze competitors' ads, optimize your ads for better performance, and track your ROI.
- Base Plan: $99/month
- Pro Plan: $220/month
If you're running paid ads and want to make sure they’re performing at their best, this toolkit offers the insights and tools to refine your campaigns. It’s essential for businesses that want to improve their ad strategies and maximize the return on their investment.
Semrush Add-ons With Toolkits
1. Additional Users
- Starting at $45/month
If you're working in a team or have colleagues who need access to your Semrush account, you can add them as Additional Users. This add-on allows you to:
- Add colleagues to your Semrush account and collaborate across shared projects.
- Keep your account secure with individual logins for each team member.
This is perfect if you want to share your Semrush tools without compromising security or functionality. It’s a great way to work together with your team while maintaining control over who has access to what.
2. Lead Generation
- $90/month
The Lead Generation add-on is a game-changer for those looking to build their client base or grow their agency. It offers:
- A branded profile on the Semrush Agency Partners platform, making it easier for potential clients to find you.
- A Semrush verified badge to showcase your credibility across your marketing channels.
- 1,000 outreach credits in Lead Finder, helping you find leads and connect with prospects.
If you’re looking to expand your business and attract new clients, this add-on helps you generate leads in an efficient and professional way.
3. Base Report
- $10/month
The Base Report add-on is great for those who need to dive deeper into reporting and data analysis. With this add-on, you get:
- Access to data from 20+ Semrush tools, giving you a comprehensive view of your performance.
- Integration with Google Analytics and Google Search Console helps you track and analyze your website’s traffic and performance more effectively.
- Options to schedule reports monthly, weekly, or daily.
- Ability to export PDF reports and share them with your team or clients.
If you need more robust reporting tools and want to streamline your workflow, this add-on makes reporting easier and more flexible.
4. Pro Report
- $20/month
The Pro Report add-on is designed for those who need even more powerful reporting features. It includes everything in the Base Report, plus:
- Integration with 35+ external platforms for even more data sources.
- The ability to schedule report delivery at a specific time.
- Branding and white-labeling, allowing you to customize reports to match your brand.
- AI-generated summaries provide a quick overview of key data points.
- Sharing by link, so you can easily send reports to others.
This add-on is ideal for agencies or businesses that need to deliver highly customized, professional reports to clients or stakeholders.
Semrush Free Trial
Semrush also offers a free trial, allowing you to test out many of their powerful tools before committing to a paid plan.
This is a great opportunity to explore the platform and see how Semrush can help boost your SEO, content marketing, and digital marketing efforts without any upfront cost.
👉Check out to learn how to claim a Free Trial
Quicklinks:
- Semrush Free Trial: 14 Days (Guru & Pro)
- Semrush Review: Is This SEO Tool Worth It?
- Semrush Black Friday Deals: Save 20% Plus ($300 OFF)
- Semrush Coupon Code : 17% OFF Plus Free Trial
Wrapping Up: Semrush Pricing
Semrush offers a variety of plans and toolkits tailored to businesses of all sizes, from the Pro Plan for beginners to the more advanced Guru and Business Plans.
Each plan comes with add-ons, giving you the flexibility to customize your experience based on your needs. With the free trial, you can explore Semrush's tools before committing.
Whether you choose monthly or annual billing, Semrush provides powerful features to help grow your SEO and digital marketing efforts, making it a great choice for businesses ready to level up.
