Perplexity AI is an AI search platform where users ask questions in simple language. It pulls recent data from the web and delivers clear answers with sources, making fact-checking easy.
In 2025, Perplexity reached $148 million in annual recurring revenue. Queries hit around 780 million in May, with average monthly visits near 189 million. Monthly active users reached 22 million, driven mostly by direct traffic.
The company reached a $20 billion valuation after a $200 million funding round in late 2025. Investors include Nvidia and Jeff Bezos, with total funding over $1 billion.
As 2026 begins, Perplexity powers Snapchat’s default AI and may integrate with Samsung’s Bixby. New tools now support patents, email, travel, and sports.
Let’s see more facts about Perplexity AI statistics.
How Many People Are Actually Using Perplexity?
Perplexity AI serves tens of millions of users worldwide as of early 2026. Usage data from late 2025 highlights strong activity across its platform.
Key standalone platform metrics include:
- About 22 million monthly active users across the website and mobile apps
- Between 189 million and 240 million monthly visits
- Nearly 780 million queries processed in May 2025 alone
Growth continued through 2025, with estimates placing monthly active users in the 30 to 40 million range by the end of the year.
A major expansion began in January 2026 through a partnership with Snapchat. Snapchat has close to 1 billion monthly active users, and Perplexity now powers AI search and answers inside Snapchat’s chat interface. This exposes the technology to a much larger audience, with a strong presence among younger users.
Interactions within Snapchat count as usage of Perplexity’s technology, even when users do not visit the standalone site or app. This move reflects a broader shift toward AI search embedded within popular apps rather than used as separate tools.
Exact combined user figures remain undisclosed early in the rollout. Standalone monthly active users remain near 30 million, while overall engagement rises through platform integrations.
Perplexity continues to grow through partnerships and feature expansion. Users turn to it for sourced, real-time answers for research, factual checks, and everyday questions, driving adoption across both direct access and integrated platforms.
Perplexity AI Monthly Active Users Growth (2022–2026)
| Year | Monthly Active Users (Millions) | Notes |
|---|---|---|
| 2022 | <1 | Launched in August. User base remained small. |
| 2023 | 2–5 | Reached 2 million by March. Steady growth followed. |
| 2024 | 10–15 | Crossed 10 million in January. Ended near 15 million. |
| 2025 | 22–30 | Confirmed 22 million mid-year. Estimates near 30 million by year end. |
| 2026 (early) | 30+ (standalone) | |
| Hundreds of millions via partners | Standalone users continue to rise. Snapchat integration began in January 2026 and expands reach. |
Perplexity AI Valuation Growth
Perplexity AI is valued at about $20 billion as of early 2026. This valuation was set during a funding round in September 2025, where the company raised $200 million.
Founded in 2022, Perplexity saw a sharp rise in value driven by user growth, rising revenue, and support from major investors such as Nvidia and Jeff Bezos.
This valuation reflects strong confidence in AI-based search platforms. Perplexity focuses on delivering answers with sources and access to current web data. It competes with major players such as Google and OpenAI, while demand for improved search tools continues to drive its growth.
Total funding has passed $1.5 billion. By late 2025, the company’s revenue rate exceeded $150 million per year.
Valuation History
| Period | Valuation (USD Billions) | Amount Raised (USD Millions) | Notes |
|---|---|---|---|
| Early 2023 | 0.12–0.15 | Seed and early rounds | Valuation rose sharply from the prior round |
| January 2024 | 0.52 | 73.6 | Investment from Nvidia and Jeff Bezos |
| April–June 2024 | 1–3 | 250+ | Latest round sets current valuation |
| December 2024 | 9 | 500 | Large increase led by IVP |
| May–June 2025 | 14 | 500 | Accel led the funding round |
| July 2025 | 18 | 100 | Extension of earlier funding |
| September 2025 | 20 | 200 | Latest round set current valuation |
Growing Revenue: Is It Making Money?
Yes, it is. Perplexity generated an Annual Recurring Revenue (ARR) of $80 million by the end of 2024, and this is expected to more than double in 2025.
“Annual Recurring Revenue” is a key metric for subscription businesses. It represents the predictable revenue a company can expect to receive over a year. Perplexity makes money from its premium subscription ($20/month) and advertisements.
| Year | Annual Recurring Revenue (ARR) | The Story |
| 2022 | $5 million | Early days, proving the concept. |
| 2023 | $10 million | Steady growth. |
| 2024 | $80 million | An explosion in paid users and revenue. |
This revenue surge is directly tied to usage. In 2023, Perplexity answered 500 million questions in the entire year. In July 2024 alone, it answered 250 million queries. More usage means more opportunities to convert free users to paid subscribers.
Source: Yahoo Finance
Massive Funding: The Fuel for Growth
Perplexity AI secured over $100 million in funding.
Think of investment as the fuel that powers a rocket. With this funding, the company can hire skilled engineers, increase its marketing efforts, and build new features.
Having raised more than a billion dollars, Perplexity now has the resources to go head-to-head with major players like Google and Microsoft.
Key Takeaway: Perplexity is not just popular; it's gaining financial strength. Investors believe it will become a household name, and its increasing revenue proves that people see value in what it provides.
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The Game-Changer: How a Deal with Airtel Lit a Fire in India
One of the most fascinating stories in Perplexity's growth happened in India. In a brilliant strategic move, Perplexity partnered with Airtel, one of India's largest telecom operators. The deal was simple but powerful: give all Airtel users a free Perplexity AI Pro subscription.
The result was a user-acquisition tsunami.
- A 640% year-over-year increase in Perplexity users in India in the second quarter of 2025.
- A 600% year-over-year increase in app downloads in India, reaching 2.8 million downloads in that quarter alone.
Why is this so important?
Instant Market Access: Instead of spending years and millions of dollars to acquire users one by one, Perplexity instantly put its premium product into the hands of millions of potential customers in one of the world's largest and fastest-growing markets.
Breaking the Paywall Barrier: Many users in emerging markets might be hesitant to pay $20 a month for a service they haven't tried. This deal removed that barrier entirely, letting them experience the full power of the Pro version for free. It's the ultimate “try before you buy” on a national scale.
A Blueprint for Global Expansion: This Airtel deal serves as a powerful case study. Perplexity can now approach other large telecom companies or corporations around the world and say, “Look at what we did in India. We can do the same for your customers.”
Key Takeaway: The Airtel partnership was a masterstroke. It's a perfect example of a modern growth strategy, demonstrating how a smart partnership can achieve more in a few months than years of traditional marketing. It catapulted India to become Perplexity's second-largest market and provided a roadmap for future global domination.
Who is the Typical Perplexity User?
Understanding who uses a product is just as important as knowing how many. The demographics of Perplexity's users paint a clear picture of its target audience.
Age and Profession: The Young and Ambitious
The data shows that Perplexity is overwhelmingly popular with younger, tech-savvy individuals.
| Age Range | Share of Visitors | Who They Likely Are |
| 18 to 24 years | 17.83% | University Students, Young Learners |
| 25 to 34 years | 29.46% | Early to Mid-Career Professionals |
| 35 to 44 years | 20.20% | Established Professionals, Researchers |
| 45 to 54 years | 15.66% | Senior Professionals, Managers |
| 55 years and older | 16.85% | Experienced Experts, Lifelong Learners |
Nearly 58% of all users are between 18 and 34. This is the generation of students and professionals who are building their careers. They are hungry for knowledge, focused on productivity, and are early adopters of technology that gives them an edge.
Gender Distribution
- Male: 60.19%
- Female: 39.81%
While the platform currently leans more male, a significant and substantial base of nearly 40% of users are female, indicating broad appeal across genders.
Global Reach: Users by Country
While it started in Silicon Valley, Perplexity is now a truly global tool.
| Country | Percentage of Users |
| United States | 21.77% |
| India | 7.56% |
| Korea | 5.78% |
| Japan | 4.89% |
| Germany | 4.67% |
| Others | 55.32% |
The United States remains its home base and largest market. However, the powerful growth in countries like India (thanks to the Airtel deal), Korea, and Japan shows that the need for a better way to get answers is universal.
Key Takeaway: Perplexity is not your grandpa's search engine. It's the tool of choice for the next generation of builders, thinkers, and leaders. Its user base is global, ambitious, and deeply engaged with technology.
How Are People Using It? A Look at Behavior and Engagement
It's one thing to get people to visit your site; it's another to get them to stay and find value. Perplexity's engagement statistics are incredibly strong.
Average Visit Duration: 6 minutes and 26 seconds. This is a very long time in the world of the internet. A typical Google search lasts for less than a minute.
People aren't just asking one question and leaving; they are staying, asking follow-up questions, reading the detailed answers, and checking the sources. It’s a sign of deep engagement.
Bounce Rate: 29.69%. In simple terms, a “bounce” is when someone visits a single page and then leaves. A bounce rate under 40% is considered excellent.
This low number means that when people land on Perplexity, they almost always find it useful enough to interact further.
Desktop vs. Mobile: A fascinating insight is that 78.37% of users access Perplexity from a desktop, compared to just 21.63% on mobile.
This is the opposite of most websites today. It strongly suggests that Perplexity is being used as a serious work and research tool for complex tasks, rather than for quick, on-the-go lookups.
Where Does the Traffic Come From?
This reveals a lot about brand strength.
| Marketing Channel | Share Of Traffic | What This Means |
| Direct | 67.92% | People are typing “perplexity.ai” directly. This is brand loyalty. |
| Organic Search | 29.67% | People are finding it by searching for terms like “AI search engine.” |
| Referrals | 1.44% | Other websites are linking to it. |
| Social | 0.93% | Social media is not a primary driver of traffic. |
The massive share of direct traffic is the most important metric here. It means Perplexity has built a powerful brand that people remember and seek out on their own.
People who use Perplexity really use it. They spend significant time on the platform, find it highly valuable, and use it for deep, focused work. They are loyal users who have made it a core part of their workflow.
Perplexity’s Bold Move: A $34.5 Billion Offer to Buy Google Chrome
In a surprising move, Perplexity AI made headlines by offering to buy Google’s Chrome browser for an enormous $34.5 billion. The offer was made on August 10, 2025, and has taken many by surprise. It marks a big step for Perplexity, showing its plans to go beyond just AI and get into the heart of the internet experience.
Chrome is one of the most widely used browsers in the world, with millions of users. If Perplexity’s offer is accepted, it would bring its powerful AI directly into Chrome, changing how people browse the web. This move shows that Perplexity isn’t just competing in the AI world; it wants to play a big role in shaping the future of the internet.
Although the offer is still under discussion, it shows how much Perplexity is aiming to grow and challenge some of the biggest names in tech. Whether Google accepts the offer or not, it’s clear this could lead to big changes in the tech world.
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Conclusion
The numbers don't lie. Perplexity AI's journey from an unknown startup to an $18 billion powerhouse with 22 million dedicated monthly users is one of the most compelling stories in technology today.
Here’s what we've learned: Quick Key Takeaways
- Explosive Growth: Its user base is massive and expanding at a phenomenal rate.
- Immense Financial Backing: With over $1 billion in funding and a soaring valuation, it has the resources to challenge the biggest names in tech.
- A Winning Business Model: Its revenue is growing exponentially, proving that people are willing to pay for high-quality, AI-powered answers.
- Smart Global Strategy: The Airtel deal in India was a masterclass in market expansion, providing a blueprint for the future.
- A Dedicated, High-Value Audience: Its users are young, professional, and deeply engaged, using the tool for serious work and research.
The battle for the future of search is just beginning. Google is not standing still, and competitors like ChatGPT are also in the race. But Perplexity has carved out a unique identity as a reliable, source-based “answer engine.”
Its small, focused team of around 55 employees is punching far above its weight.
Perplexity's rise is more than just a business success story; it's a signal of a fundamental shift in how we will interact with information.
We are moving from a world of searching to a world of knowing, and Perplexity, backed by these incredible statistics, is leading the charge.
Sources: (Sc-techtoday, Statista, Semrush, similarweb,wikipedia)
Frequently Asked Questions
❓How does Perplexity AI differ from Google?
Perplexity AI offers direct answers and citations, while Google presents a list of links for users to explore.
🤔Is Perplexity AI good for businesses?
Yes, businesses use it for market research, competitor analysis, and staying updated on industry trends, thanks to its ability to summarize web data efficiently.
👀How fast is Perplexity AI growing?
Perplexity AI's growth is rapid. Its query volume tripled from mid-2024 to mid-2025. Monthly traffic increased from 52.4 million visits in March 2024 to 153 million visits in May 2025.
❓How does Perplexity AI make money?
Perplexity AI earns revenue through a $20 per month Pro subscription, which offers advanced features, and through ads. By late 2024, its annual recurring revenue (ARR) reached $80 million, with projections of $100–150 million in 2025.
