Meta just launched a powerful new weapon for creators tired of watching others steal their reels. The company introduced “Facebook Content Protection,” a smart mobile tool that automatically detects when someone copies your videos on Facebook or Instagram and alerts you in seconds. With Meta's new tool, the creators no longer have to hunt for rip-offs themselves. Meta’s new tool scans both platforms 24/7 and pings the original owner the moment it spots a near-identical reel, giving you full control before the copy goes viral.
How Meta’s New Tool Works and What You Can Do
The moment the system finds a match, you get a notification straight to your phone. From there, you choose the next step:
- Block the copied reel from appearing on Facebook and Instagram
- Add automatic credit and a link back to your original post
- Track exactly how many views the stolen version got
- Keep an “allow list” for partners or brands you already gave permission
- Release the claim if you’re fine with the repost
The Meta's new tool runs on the same advanced technology behind Meta’s Rights Manager, so matches are extremely accurate. It even shows you the percentage match, the copier’s follower count, and total views.
Key details every creator needs to know:
- Protection starts automatically when you post reels to Facebook (directly or via Instagram’s “Share to Facebook” button)
- Currently mobile-only, but desktop version is already in testing
- Turned on by default for everyone in the Content Monetisation program
- Other professional creators can turn it on from the Professional Dashboard
Meta stresses that blocking a stolen reel only limits its reach; the poster’s account stays safe. This stops creators from weaponising the tool against innocent users. Anyone who files false claims risks losing access completely.
Also Read: 7 Best Telegram Proxies: Safe and Fast Access🔥
Creators who feel wrongly accused can fight back through Meta’s normal IP reporting system. With short-form video competition fiercer than ever, Meta says the goal is simple: original creators deserve the credit, views, and money. After removing 10 million fake profiles this year alone, the company now gives real creators a fighting chance against content thieves, and the timing couldn’t be better.
More News To Read: No AI Immunity If Bubble Bursts, Warns Google CEO
