Google AI Overviews: Will Expand Ads to More Markets

Google is expanding its Google AI Overviews ads beyond the United States, marking a major step in how advertising will work in AI-powered search. The announcement came during the Google Access event last week, confirming that by the end of 2025, ads in AI Overviews will appear in select English-speaking markets.

Google AI Overviews: Changing the Way Advertisers Reach Users

AI Overviews are Google’s new way of showing quick, AI-generated summaries in Search. Now, these overviews will also include ads directly within the generated answers. This means users will see sponsored content alongside AI responses, not just in the traditional text-based ad sections.

Google is placing ads within its “AI Mode” and “AI Overview” search experiences. Its somewhat frustrating that all the big companies are pushing Ai when its so detrimental to the planethttps://t.co/1DGlQpv3zn#cm331 @MGDowding

— Autumn Glover (@AutumnG18392) October 28, 2025

This change could redefine how brands connect with customers. As people increasingly rely on AI to summarize complex questions, advertisers will need to adjust their strategies to ensure their messages appear in these new, more conversational search experiences.

Key Details:

• Rollout timeline: Expansion beyond the U.S. to select English-speaking markets by late 2025.
• Ad placement: Ads will appear within AI-generated summaries instead of traditional search results.
• Purpose: To test how users interact with AI-based ad formats and how these placements affect performance and visibility.
• First launch: Introduced at Google Marketing Live 2025.

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This gradual rollout is expected to help both users and advertisers adapt to the new format. It will also allow Google to collect data on how these AI-integrated ads perform compared to standard search ads.

For advertisers, the Google AI Overviews feature offers both opportunity and challenge. It could lead to more meaningful engagement by placing ads directly in context, but it also demands a shift in how marketers think about search intent, keyword strategy, and user behavior in AI-driven environments.

In the coming months, marketers will be watching closely to see how Google AI Overviews ads influence visibility, performance, and ad spend strategy as the search experience becomes increasingly AI-centered.

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