Google rolls out AI Max for Search in global beta, offering one-click experiments and smarter ad optimization. A text guidelines feature is set to launch this fall, ensuring brand-safe content. Google recommends exploring its best-practices guide and Think Week materials to kickstart AI Max usage. For advertisers managing large-scale Search campaigns, API support streamlines testing and result comparison. Looking ahead, the upcoming text guidelines will offer more control over creative and brand safety.
What’s New with Google AI Max?
Google AI Max for Search is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. It simplifies campaign optimization with built-in AI tools and one-click experiments. Advertisers can test AI-driven features without complex setups. A new text guidelines feature, coming this fall, will enhance brand safety for AI Max and Performance Max campaigns.
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- One-Click Experiments: Test AI Max within Search campaigns. Compare performance by splitting traffic between a control (AI Max off) and a trial (AI Max on). No campaign cloning needed, reducing errors.
- Customizable Controls: Adjust Search term matching at the ad group level or disable Asset optimization at the campaign level. Use URL inclusions/exclusions and brand controls for precision.
- Geographic Targeting: The “locations of interest” feature allows precise location-based targeting at the ad group level.
- Reporting Transparency: View results in the Experiments tab with detailed summaries. Reports include “AI Max” match-type indicators, matched terms, headlines, and landing URLs.
- Auto-Apply Option: Set experiments to auto-apply if results are positive, or manually enable AI Max from Campaign settings post-test.
- Setup Limits: AI Max experiments are not available for campaigns with legacy features (e.g., old ACA text customization), Display Network targeting, Portfolio bid strategies, or Shared budgets.
For now, one-click experiments make it easy to test Google AI Max without overhauling your account. Stay tuned for updates as Google continues to refine this powerful tool.
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