Major retailers like Etsy, Target, and Walmart now push products onto AI platforms. They partner with Google's Gemini and Microsoft's Copilot.
This follows last year's ties with ChatGPT. Shoppers buy goods right in AI chats. Agentic AI retail changes how brands connect with customers.
Retailers Rush to AI Platforms
Big players act fast on agentic AI retail.
- Etsy, Target, Walmart upload catalogs to Gemini and Copilot.
- Amazon builds Rufus; Walmart creates Sparky for shoppers.
- Adobe reports 758% jump in AI-driven e-commerce traffic in 2025.
- Cyber Monday 2025 saw 670% rise in AI-referred visits.
Experts see huge potential. “Agentic AI retail disrupts like the internet did,” says Wharton professor Kartik Hosanagar.
Katherine Black from Kearney predicts deeper shopper engagement. More people will use AI for buys across missions.
Also read about: DeepMind AI Model Gemini 3 Flash Launched
Trade-offs: Data Loss and Brand Risks
Agentic AI retail brings challenges.
- 81% of execs fear that gen AI will erode loyalty by 2027 (Deloitte).
- Retailers lose behavioral data if purchases are made on AI sites.
- Google may control discovery, decisions, and transactions.
- Brands risk becoming just fulfillment ops, says Hosanagar.
Sundar Pichai promises collaboration. OpenAI's Instant Checkout hints at ranking boosts for partners. Deloitte forecasts half of execs expect single AI interactions by 2027.
The shift favors autonomous agents. Retailers may equip staff with AI tools to boost sales.
Agentic AI retail grows fast. Shoppers now carry expert advisors in pockets.
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