The latest AI features of Arattai will get a great push with Smart Chat features. India's homegrown messaging sensation, Arattai by Zoho, surges ahead with over 100x daily sign-ups, captivating users with its clean, ad-free chats and seamless personal-business blend. Launched as a WhatsApp rival, the app now eyes a game-changing upgrade. Zoho CEO Mani Vembu reveals plans to weave in AI smarts, drawing parallels to Meta AI on WhatsApp. Powered by Zoho's in-house Zia AI—an LLM rivaling ChatGPT—these enhancements promise smarter, safer messaging. As Arattai gears up for its official rollout in weeks, the AI features of Arattai could redefine user experiences, blending privacy with innovation in a crowded market.
AI Features Of Arattai: Zia AI Powers Privacy-First Enhancements

Zoho positions AI as a core pillar, not an afterthought, in Arattai’s evolution. Vembu stresses that the company actively explores contextual integrations to elevate everyday chats. Zia AI, rolled out earlier this year, already supercharges Zoho's ecosystem—from Mail and CRM to Writer—with tailored insights and automation. For Arattai, expect similar boosts that keep data locked tight in Zoho's private cloud, free from external snooping or training feeds.
Key AI features of Arattai on the horizon include:
- Smart Message Composition: Zia crafts replies and drafts, saving time on busy threads.
- Content Flagging and Alerts: AI spots suspicious or urgent messages, enhancing safety.
- Thread Summarization: Condenses long conversations into quick overviews for effortless catch-ups.
- Personalized Recommendations: Suggests emojis, stickers, or responses based on chat context.
Unlike global giants, Zoho commits to zero ads and no third-party data sharing. Vembu affirms, “We bring AI where it counts—flagging messages, aiding replies—while safeguarding privacy.” This approach mirrors WhatsApp's Meta AI tools like image generation and query handling, but with an Indian twist: full data sovereignty.
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Arattai's rise—topping App Store and Play Store charts—fuels Zoho's bold vision. With 7.5 million sign-ups and government nods for digital self-reliance, the app champions end-to-end encryption alongside AI flair. Users rave about its intuitive interface, but Vembu hints at more: voice, video, and group tools amplified by Zia.
As rivals like Telegram experiment with AI, Arattai stands out for its ethical edge. Zoho invests heavily in these features, ensuring Arattai evolves into a next-gen hub. Download now via Arattai.in and stay tuned—the AI features of Arattai promise to make chats not just connected, but clever and secure. Will this propel Zoho past global players? Early signs say yes.
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