In a move to break language barriers and connect creators worldwide, Meta now supports Hindi and Portuguese in its AI-powered Reels translation feature on Instagram and Facebook. This update targets booming markets like India and Brazil, letting more users enjoy short videos without missing a beat. Launched in August with English and Spanish, the tool uses smart AI to dub voices and sync lips, making content accessible across cultures. Instagram head Adam Mosseri shared his excitement: “We believe there are lots of amazing creators out there who have potential audiences who don’t necessarily speak the same language.” He added that this helps creators grow followers and unlock more value from the platforms.
Meta first teased the feature at last year's Meta Connect conference. Now, with these new languages, creators from diverse regions can reach global viewers effortlessly. Users simply enable automatic translation in their preferred language to watch Reels originally made in another tongue. This seamless shift empowers billions to discover fresh content daily.
How Creators and Viewers Can Use AI-Powered Reels Translation
Meta makes the process straightforward for everyone. Here's how it works:
- For Creators: Toggle on “Translate your voice with Meta AI” before posting a Reel. Review the AI-dubbed video with lip sync, then pick target languages like Hindi or Portuguese for automatic translation.
- For Viewers: Switch on auto-translation in settings to hear Reels in your chosen language. No manual tweaks needed—AI handles the rest.
- Text Support: Soon, select “Translate text on Reels” to convert captions or stickers, perfect for silent viewing.
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After AI-powered reels, Meta now promises more innovations soon. Facebook Reels already handle multi-speaker AI translations, and Instagram creators will get this perk next. Look out for voice dubbing that keeps your original tone intact, plus upgraded lip-sync tech that matches mouth movements precisely. These tweaks will make AI-powered Reels feel even more natural.
This expansion aligns with Meta's push to spotlight Reels in places like India and South Korea, even on iPads. As short-form video dominates social media, expect creators to thrive with wider audiences. Stay tuned—Meta's AI tools keep evolving to fuel creativity and connections.
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