Elon Musk announced that X, formerly Twitter, will roll out a fully AI-powered algorithm by November 2025. This upgrade aims to deliver a highly personalised user experience. Users will customise their feeds using Grok, X’s AI assistant, ensuring content aligns with their interests. The platform will also introduce a “Read Aloud” feature for Grok, enhancing user interaction.

AI-Driven Feed and Grok Customisation Details

AI-powered Grok customisation

X’s shift to a fully AI-powered feed marks a significant milestone. The platform will move away from generic content, focusing on niche, user-specific posts. Grok customisation allows users to tailor their feeds dynamically, ensuring relevance. Here are the key specifications:

  • AI Algorithm Launch: Fully AI-powered feed by November 2025.
  • Grok Customisation: Users can adjust feeds by interacting with Grok.
  • Open-Source Updates: X will release algorithm updates every two weeks.
  • Read Aloud Feature: Grok will read responses in a natural, human-like voice.
  • Content Focus: Prioritises user interests over mainstream or political content.

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Nikita Bier, X’s Product Head, shared the vision, stating, “We want your timeline to reflect your niche, not mainstream noise or political debates.” The platform aims to connect users with relevant communities, ensuring posts match their preferences. If users see unrelated content, like viral videos, it signals the algorithm needs tuning, which X is actively refining.

Musk highlighted the open-source approach, saying, “We’ll share algorithm updates regularly, letting users shape their experience by December.” This transparency builds trust and empowers users to control their feeds.

Moreover, the “Read Aloud” feature for Grok adds a new layer of engagement. Users can now listen to Grok’s responses in a natural voice, making interactions seamless. Musk described it as “a beautiful voice,” underscoring X’s focus on innovative AI tools.

This update positions X as a leader in AI-driven social media. With Grok customisation, users gain unprecedented control over their feeds, promising a more engaging and relevant experience by year-end.

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