Supermetrics Review 2025: The Ultimate Tool for Marketing Data Integration?

Looking for an Honest Supermetrics Review? Look no further!

Lately, I’ve noticed a lot of buzz around Supermetrics among marketers, analysts, and business owners. If you’ve ever felt overwhelmed trying to gather data from multiple platforms and make sense of it all, you’re not alone.

That’s exactly the problem Supermetrics aims to solve by making data collection and reporting simple and quick, freeing up your time for what really matters.

In this review, I’ll walk you through everything about Supermetrics, how it works, what it can do, who benefits most, and whether it’s worth the cost. No fluff, just the facts to help you decide if this tool fits your workflow and goals.

What is Supermetrics?

Supermetrics is a data integration and automation tool that pulls data from multiple marketing platforms and sends it directly to your preferred reporting tools, such as Google Sheets, Data Studio, Excel, or BigQuery.
Instead of logging into multiple accounts to gather data, Supermetrics centralizes everything, saving you time and effort.

It works like a personal assistant for your marketing data by automatically collecting the metrics you need and placing them exactly where you want.

With support for platforms like Facebook Ads, Google Ads, Instagram, LinkedIn, YouTube, Twitter, Shopify, and more, Supermetrics streamlines the management of data from multiple sources.

If you handle marketing or sales data across various platforms, Supermetrics helps make the process faster and more efficient.

Who Can Use Supermetrics?

• Digital marketers managing campaigns across multiple platforms
• Marketing analysts are responsible for reporting
• Agencies handling data for several clients
• Small to medium-sized businesses wanting better insight into their marketing efforts
• Anyone who spends too much time exporting and combining data manually

It’s especially powerful if you want to automate repetitive reporting and have accurate, timely data at your fingertips.

How Does Supermetrics Work?

Supermetrics works in two main ways:

1. Data Transfer: It pulls data from platforms like Google Analytics, Facebook Ads, and more and sends it to tools like Google Sheets, Excel, or data warehouses.

2. Reporting: It helps you create reports, but you’ll need another tool (like Looker Studio) to visualize the data.

Supermetrics for Online Marketing Reporting

For many digital marketing teams, Supermetrics is a popular tool for creating reports. It helps pull data from different sources (like Google Ads, Facebook, Instagram, etc.) and brings it all together in one place. At the moment, Supermetrics works with around 70 marketing platforms, which is great if you’re using multiple tools for your campaigns.

But here’s the catch: Supermetrics doesn’t have its own reporting or visualization features.

Yes, you read that right!

While Supermetrics is excellent at collecting and organizing data, it doesn’t let you create charts, graphs, or dashboards directly. To turn your data into a visual report, you’ll need to use another tool like Looker Studio (formerly Google Data Studio).

Supermetrics Products and Features

Supermetrics offers a variety of tools designed to help marketers automate reporting, analyze data, and streamline their workflows. Whether you’re working with SEO, PPC, social media, or web analytics, Supermetrics has a product to meet your needs.

Let’s break down each product and feature in detail to help you understand how they work and which one might be right for you.

1. Supermetrics for Google Sheets

This is Supermetrics’ most popular product. It allows you to automate reports by pulling data from various marketing platforms (like Google Ads, Facebook Ads, Twitter, Bing Ads, etc.) directly into Google Sheets.

How does it Work?

• Connect Data Sources: Link your marketing platforms (e.g., Google Analytics, Facebook Ads) to Google Sheets using Supermetrics.
• Choose Metrics: Select the data you want to pull (e.g., clicks, impressions, conversions).
• Automate Reports: Set up automatic data refreshes so your reports are always up-to-date.

Key Features:

• Visualization: Use Google Sheets’ built-in tools to create charts and graphs.
• Data Crunching: Perform calculations and analysis directly in Google Sheets.
• Sharing: Easily share your reports with team members or clients.

Pricing:

• Hobby (Free): Connects to one data source (Google Analytics).
• Pro ($69/month): Connects to multiple data sources.
• Super Pro ($149/month): Connects to all data sources and offers hourly data refreshes.
• Enterprise: Customizable for large teams with specific needs.

Why It’s Useful?

Great for marketers who love working with spreadsheets.

Saves time by automating data collection and reporting.

2. Supermetrics for Google Data Studio

This product helps you create visual reports and dashboards using Google Data Studio (now called Looker Studio).

How does It work?

• Connect Data Sources: Use Supermetrics to pull data from platforms like Facebook Ads, LinkedIn Ads, and MailChimp into Google Data Studio.
• Create Reports: Use Data Studio’s drag-and-drop interface to design reports with charts, graphs, and tables.
• Customize: Add filters, adjust data ranges, and tailor reports to your needs.

Key Features:

• Data Visualization: Turn raw data into easy-to-understand visuals.
• Multi-Account Reporting: Combine data from multiple accounts (e.g., different Facebook Ad accounts) into one report.
• Templates: Use pre-designed templates or create your own from scratch.

Pricing:

• Individual Connector ($19/month): Connects to one data source.
• Pro ($99/month): Connects to multiple data sources.
• Super Pro ($299/month): Connects to all data sources and offers advanced features.

Why It’s Useful?

Perfect for creating client-ready reports with professional visuals.

Combines data from multiple platforms into one dashboard.

3. Supermetrics API

This product is designed for advanced users who want to integrate Supermetrics with data warehouses or business intelligence (BI) tools.

How does it Work?

• Connect Data Sources: Link Supermetrics to your marketing platforms.
• Feed Data: Send the data to your BI tool or data warehouse (e.g., Tableau, Power BI, or Google BigQuery).
• Analyze: Use your BI tool to perform deep analysis and create custom reports.

Key Features:

• Seamless Integration: Works with popular BI tools and data warehouses.
• Custom Queries: Pull only the data you need for specific analyses.
• Scalability: Ideal for large datasets and complex reporting needs.

Why It’s Useful?

Best for businesses with advanced data analysis needs.

Helps you create a single source of truth for all your marketing data.

4. Supermetrics Uploader

This tool helps you measure advertising ROI by combining ad cost data with conversion metrics from Google Analytics.

How does it Work?

• Connect Ad Platforms: Link your ad platforms (e.g., Facebook Ads, Google Ads) to Supermetrics.
• Upload Data: Send ad cost data to Google Analytics.
• Analyze ROI: Use Google Analytics to track the performance of your ads.

Key Features:

• Automated Uploads: No need to manually log in to each platform.
• ROI Tracking: Measure the effectiveness of your ad campaigns.
• Time-Saving: Reduces the time spent on manual data entry.

Pricing:

• Starts at $39/month per advertising channel for 5 daily uploads.

Why It’s Useful?

Great for marketers who want to track ad performance and ROI.

Saves time by automating data uploads.

5. Supermetrics Functions

This product is designed for spreadsheet experts who want to pull marketing data directly into Google Sheets or Excel using custom functions.

How does it Work?

• Add Functions: Type custom functions (e.g., =SUM, =COUNT) into your spreadsheet.
• Pull Data: Use these functions to fetch data from your marketing platforms.
• Analyze: Perform calculations and analysis directly in your spreadsheet.

Key Features:

• No Coding Required: Easy to use for spreadsheet users.
• Customizable: Pull only the data you need.
• Flexible: Works with both Google Sheets and Excel.

Why It’s Useful?

Ideal for marketers who are comfortable with spreadsheets.

Offers flexibility in how you analyze and report data.

6. Supermetrics Data Grabber for Excel

This tool allows you to import data from various marketing platforms directly into Excel.

How does it Work?

• Download the Tool: Install the Supermetrics Data Grabber for Excel.
• Log In: Connect to your marketing platforms.
• Run Reports: Choose your metrics and generate reports in Excel.

Key Features:

• Excel Integration: Works with both Mac and Windows versions of Excel.
• Reliable Reports: Create professional reports with ease.
• Efficient: Saves time by automating data collection.

Why It’s Useful?

Perfect for Excel users who want to automate their reporting.

Combines the power of Supermetrics with the familiarity of Excel.

7. Supermetrics for BigQuery

This is a newer product that leverages the power of Google BigQuery for advanced data analysis.

How does it Work?

• Connect Data Sources: Link your marketing platforms to BigQuery.
• Analyze Data: Use BigQuery to run complex queries and analyze large datasets.
• Create Reports: Use the included Data Studio connector to visualize your data.

Key Features:

• Advanced Analytics: Ideal for large datasets and complex queries.
• Data Warehousing: Store all your marketing data in one place.
• Scalability: Handles millions of rows of data with ease.

Pricing:

• 1 Data Source, 1 Account: $199/month.
• 1 Data Source, 5 Accounts: $499/month.
• Volume Discounts: Available for multiple data sources or accounts.

Why It’s Useful?

Best for businesses with advanced data analysis and storage needs.

Combines the power of BigQuery with Supermetrics’ data collection capabilities.

Supermetrics: Pros and Cons

Quicklinks:

• Pageoptimizer Pro Review
• Omnisend Review
• GoHighlevel Review
• Alidropship Review
• Adsterra Review

Final Thoughts: Supermetrics Review 2025

After using Supermetrics, I can say it’s a real game-changer for anyone working with marketing data. Automating data pulls and report creation saves a lot of time, reduces errors, and lets you focus on strategy and growth.

If managing multiple dashboards and spreadsheets feels overwhelming, Supermetrics can simplify your workflow. While it’s not free and costs can add up with many data sources, most marketers find the investment pays off quickly.

In short, this Supermetrics review shows it’s a powerful, easy-to-use tool worth considering if data reporting slows you down.

Ready to boost your marketing data automation? Supermetrics could be the solution you need.

FAQs: Supermetrics Review 2025