Tumblr Statistics 2025 — Active Users, Revenue & User Growth

In the fast-paced world of social media in 2025, where Instagram looks picture-perfect and TikTok trends shift constantly, Tumblr stands out as something different.

It feels like a platform from an earlier time on the internet. For many people, Tumblr represents what the web used to be.

While Tumblr may not boast the billions of users of its competitors, its community is incredibly active and dedicated. Here are the headline statistics that define the platform today.

• Monthly Active Users: Over 135 million people visit Tumblr every month.
• Total Blogs: There are now a staggering 618 million individual blogs on the platform.
• Daily Posts: The community is highly creative, publishing over 12.8 million new blog posts every single day.

This level of content creation shows that Tumblr is far from a ghost town. It's a living, breathing ecosystem of ideas, art, and conversations.

The Growth of Blogs on Tumblr (2011-2025)

The number of blogs on Tumblr has grown exponentially over the last decade, showing the platform's long-term appeal for creators.

Year	Total Number of Blogs (in millions)	Key Milestone
2011	17.5	Early days of explosive growth.
2014	207.3	Tumblr is a mainstream social media giant.
2018	441.4	Pre-ban peak of cultural relevance.
2020	496.1	Steady growth continues.
2024	519	Crossing the half-a-billion blogs mark.
2025	618	Incredible resilience and continued appeal for new creators.

Who Uses Tumblr? A Closer Look at Its Users

Understanding who uses Tumblr's weird, wonderful attic a place filled with digital scrapbooks, passionate fandoms, and a unique culture that has refused to die.

Once a dominant force in social media, Tumblr's star has certainly faded from the mainstream. But to say it's dead would be a huge mistake.

The platform continues to be a vibrant, creative haven for a dedicated and passionate community. But just how big is that community today? Who is still using Tumblr, and what makes it so special that it endures?

This is your ultimate guide to the state of Tumblr in 2025. We’re going to dive deep into the numbers to understand its users, its culture, and its strange, resilient place in the social media landscape.

Looking at the Numbers: Who’s Still on Tumblr?

While it may not boast the billions of users that giants like Facebook or TikTok do, Tumblr's community is still impressively large and incredibly active.

• As of 2025, Tumblr has around 135 million monthly active users.
• These users maintain an incredible 618 million blogs on the platform.

What's fascinating is the sheer volume of content being created. Every single day, 12.8 million new blog posts are published on Tumblr. That breaks down to nearly 2,000 posts every second. This shows that while the user base may be smaller than it once was, it is anything but quiet.

Which Generations Use Tumblr the Most?

The identity of the typical Tumblr user is what makes the platform so unique. is the key to understanding its unique culture. Unlike many other platforms, Tumblr has a distinct and surprisingly balanced user base.

Age Demographics: A Platform for the Youth

Tumblr is, and always has been, a space dominated by younger generations who use it to explore their identities and interests away from the mainstream.

• 70% of Tumblr users are under the age of 35. This includes both Gen Z and Millennials.
• 40% of users are Gen Z (typically ages 16-25).
• 30% of users are Millennials (typically ages 26-40).

Here’s a more detailed breakdown of the age groups on the platform:

Age Group	Percentage of Tumblr Users	What This Means
15-25 years	10%	The core high school and college-aged users driving fandom and youth culture.
26-35 years	11% (The largest single group)	Young professionals and established millennials who likely grew up with the platform.
36-45 years	6%	A smaller but dedicated group.
46+ years	8%	Showing the platform has some appeal to older generations, likely for specific hobbies or interests.

This youthful demographic is the engine of Tumblr. They are the ones creating the viral posts, the fan art, the memes, and the deep-dive analyses that define the platform.

Gender Demographics: The Secret to Tumblr’s Unique Community

This is one of the most interesting and important statistics about Tumblr. Unlike almost every other major social media platform, which typically skews either male or female, Tumblr has an almost perfect gender balance.

• Female Users: 50%
• Male Users: 50%

This 50/50 split is incredibly rare and is a major reason why the conversations and communities on Tumblr feel so different.

It fosters a more balanced and inclusive environment, especially for discussions around social issues, art, and fandom, where diverse perspectives are crucial.

Where Do Users Live?

• Urban vs. Rural: Tumblr has a stronger presence in urban areas (22% reach) compared to rural areas (14% reach).
• Global Reach: While the United States accounts for the largest share of traffic, The data reveals an audience that is young, creatively inclined, and remarkably balanced in terms of gender.

Age Demographics: A Haven for Gen Z and Millennials

Tumblr has always been a platform for the youth, and that remains true in 2025.

• A massive 70% of Tumblr users are under the age of 35.
• 40% of users are Gen Z, while 30% are Millennials.

Here is a more detailed breakdown of the audience by age:

Age Group	Percentage of Tumblr Users	What This Means
15-25 years	10%	The new wave of younger users, likely drawn to fandoms and niche aesthetics.
26-35 years	11% (The largest single group)	Millennials who may have grown up with the platform and appreciate its creative freedom.
36-45 years	6%	A smaller but active group.
46+ years	8%	Shows the platform has some appeal to older users, though it is limited.

This demographic breakdown explains why Tumblr feels so different from a platform like Facebook. It's a space driven by the (nearly 50%), Tumblr has a significant international user base, especially in countries like the UK, Canada, and Indonesia.

How Has Tumblr’s Traffic Changed Over Time?

Talking about Tumblr in 2025 means understanding its dramatic journey over the years. Its traffic numbers tell a story of incredible growth, a steep drop, and a steady rise fueled by creativity and community.

In late 2018, Tumblr made a major decision to ban adult content a move that drastically changed how people used the platform.

Before that, Tumblr was known as a creative space, especially popular with younger users looking for a more expressive and niche-driven alternative to mainstream social networks.

📊 Tumblr Traffic Over the Years (2018–2025)

Year	Average Monthly Visits (in millions)	Key Event
2018	521	Traffic peak before adult content ban
2019	370	Traffic drops nearly 30% after the ban
2020	318	Continued decline as users move to other platforms
2023	213	Lowest traffic point recorded
2024–2025	~300–370	Traffic stabilizes and begins to grow again

This steep decline shows how deeply the 2018 policy shift affected the platform. Yet Tumblr didn’t disappear. Instead, a strong, loyal user base remained.

Over time, it began to attract new audiences and redefine its identity around creativity and niche interests.

Where Do Tumblr Users Come From?

While Tumblr’s heart may be in the United States, making up nearly 50% of total traffic, it’s a global platform. Key countries contributing to Tumblr’s user base include:

• Indonesia
• United Kingdom
• Canada
• Malaysia

This shows Tumblr isn’t just an American phenomenon. It has a broad international presence that fuels its diverse content and communities.

Why Do People Use Tumblr?

Tumblr isn’t focused on personal updates like Facebook or photo-sharing like Instagram. Instead, users are drawn to Tumblr for creative expression and shared interests.

Top Reasons People Use Tumblr:

• Entertainment: 60% of users visit Tumblr mainly for fun and creative content
• News: 21% use it to stay updated
• Brand Engagement: 17% follow brands and creators
• Social Connection: Only 12% use it to connect with friends or family

This shows Tumblr functions more as a creative community hub than a traditional social network.

The Power of the Reblog

Tumblr’s standout feature is the reblog. Unlike a basic “share” or “retweet,” reblogging allows users to add their own thoughts, images, or GIFs to someone else’s post.

This builds long chains of interaction and creativity. It’s less about broadcasting and more about collaborating each reblog adds something new to the conversation.

Tumblr: A Home for Fandoms

What really keeps Tumblr alive is its strong fandom culture. Whether it’s for a TV show, movie, band, or book series, Tumblr is the go-to place for fan communities to gather and create.

Here’s what fans typically do on Tumblr:

• 🎨 Post fan art celebrating characters and stories
• ✍️ Write and share fanfiction that expands fictional worlds
• 🎞️ Create and spread GIFs and memes
• 🧠 Analyze characters and plots through long, thoughtful posts

This rich, fan-driven environment is what makes Tumblr special. It's a place where people deeply engage with the things they love rather than just scroll through updates.

How Users Discover and Use Tumblr?

When Verizon acquired Yahoo, it also took control of Tumblr. During that time, in 2018, Verizon enforced a ban on adult content. This decision caused a major drop in both user traffic and activity on the platform.

In 2019, Automattic, the company behind WordPress.com, purchased Tumblr for less than $3 million a surprisingly low price, especially since Yahoo had paid much more just six years earlier.

Under Automattic’s leadership, Tumblr has focused less on making money and more on supporting its loyal user base. The platform hasn’t added many flashy features or aggressive advertising. Instead, it remains a creative space for niche communities.

Traffic and Engagement Overview

• Monthly Visitors: Tumblr sees over 220 million total visits each month. While there are 135 million logged-in users, many others visit the site without creating an account.
• Time Spent on Site: The average session lasts 20 minutes and 46 seconds, showing strong engagement. People don’t just drop in they explore and participate.
• Mobile Usage: About 72.3% of users access Tumblr on mobile devices, showing that most of its audience prefers to browse on phones or tablets.

More Statistics to take a look at:

• YouTube Shorts Statistics: Users, Growth & Revenue
• iPhone User Statistics: Latest Data & Trends
• WhatsApp Statistics: Usage, Revenue & Growth Insights
• X (Twitter) Statistics: Active Users, Trends & Growth
• Tinder Statistics | Users, Revenue & Growth Insights

Conclusion: Tumblr Isn’t Dead

The 2025 stats show that Tumblr is still alive and rebuilding. It’s no longer a major social media player like TikTok or Instagram, but that’s part of its charm.

Tumblr has become a creative space for a loyal and young audience. With a balanced user base and a strong culture of sharing, it offers something rare on the internet today. It’s a place for fans, artists, and anyone who enjoys deep, niche interests.

The numbers reveal a platform that, while smaller, is growing again powered by a community that values creativity and connection.